There is absolutely no doubt that apps are a great source of revenue nowadays, considering the fact that they are found in plenty on literally every other smartphone or tablet out there. If you consider that fact, you already know that you have a lot of competition where it comes to promoting your app. That’s why you really need to pull off something special if you want that app of yours to get the recognition it deserves.
If you look at what’s happening on the video scene, there’s a lot to be hopeful about where it comes to promoting your app. Take YouTube, for instance. This mega platform has more than 4 billion views per day! That’s a whole lot of traffic now, and it’s only understandable that you will be able to generate a great deal of interest in your brand through the use of some stellar video!
Yes, video is the easiest and fastest way to get your app downloaded by so many people who would have otherwise been completely in the dark where it comes to knowing more about your product. So, how exactly does video help? Let’s take a look!
The different platforms you can host your videos on to promote your apps.
Firstly, let’s take a look at some of the platforms that we can upload those great videos onto, in order to gain maximum visibility!
-
Host your videos on the Google Play Store. The Google Play Store is one of the best possible places you want to upload that video to promote your app. This is because the views that you get on your video on the Google Play Store also count as views on YouTube. It’s only logical that the more views you get on YouTube, the higher your video is ranked in the YouTube search results!
-
Upload your videos on the iOS and tvOS app stores (App Previews). These are device specific. You can now upload the highest resolution and you will find that iTunes resolution will automatically create the lowest resolution files for you (only if you want to, of course). There are different app previews that are needed for iPhone and iPad apps. They last up to 30 seconds and are primarily composed of device-captured footage. There is only one language for the iTunes entry and the video should not look like an ad.
-
Post video ads on social media channels. Social media channels are one of the best possible ways to get traction in the marketplace where it comes to promoting your videos. These video ads for your app should not be too long (ideally between 15 and 30 seconds). You can get a good deal of leverage by targeting your best users or even find people that you believe are very much like your target customers. You can have a video thumbnail that will allow your potential customers to discover a little more about your app. Then, if they like what they see, all they need to do is tap on the ‘Install Now’ button that will bring them straight to your app store.
The ways video helps you get more app users
Now that we have seen some of the platforms we can upload those videos onto, let’s take a look at why video is all that critical, where it comes to helping you get more app users.
-
It boosts conversion. When you share your video on your App Store, or perhaps even Google Play Page, that will help give your users an exact idea of what your app does and what it doesn’t. This, right before they make a decision to download it! That will help embolden them to take the decision of actually clicking on the ‘Download Now’ button, knowing that they are in safe hands with a product that is easy to understand. No wonder, then, that this leads to increased conversion rates. What’s more, people will be all the more eager to spread the word about your video – that is, if it’s really awesome, of course!
-
It helps keep things short and sweet. People don’t have a very long attention span these days and the last possible thing they would want to do would be to read a whole lot of text where it comes to understanding your app. The great thing about video is the fact that it keeps things short and sweet; that only ensures that the message you are trying to convey to your user, is delivered succinctly enough.
-
Video is really the next big thing. Most of the searches on Google nowadays, are for video. It’s only natural, then, to create a great deal more of that video content if you wish to even get noticed in the marketplace out there. Of course, that also means that since there is so much good video content in the digital realm, you have to focus on the quality of your video or else it will go largely unnoticed. Make sure you spend enough time on brainstorming, and then in the process of scripting and finally, creating your video.
The things you need to include when making that video for your app
Now that we have seen exactly why video is all that powerful where it comes to getting more app users, let’s take a look at what needs to be contained in those videos in order to make a really big impact.
Make sure that you make your videos across formats. As already discussed, each platform to host those videos onto will have their own specifications as to the length of the video, amongst other things. Make sure, hence, that you make a set of videos of varying lengths so that you can make a solid impression over all the platforms that you wish to use to promote that app of yours. You can’t promote over just one channel – you need more if you wish to be really effective in conveying your message.
Include your app’s name as well as the logo. What’s the very first thing that’s going to differentiate your videos from the several thousands out there that are competing with them? Why, the brand name of your product, of course! Make sure you include the brand name as well as your brand logo, in that video. This will strongly distinguish your brand from the several others out there, and ensure that you create an impression that sets you apart from the competition. Besides, it only helps spread brand awareness!
Tell your customers information about where they should download your app. You might have already uploaded your app onto the likes of the iTunes app store and Google Marketplace as well, but do all of your customers really know that? While you might think that it’s pretty obvious, the fact remains that there are a lot of customers out there who are not all that tech savvy. You have to make it a point to tell these very people where they can download that app of yours, else you will find that the very creation of that stellar video is a futile exercise.
One of the best possible things about creating a really great video for your app, is that it helps free you up to do far more important things – like perhaps create an entirely new app altogether! If you really wish to reduce the amount of support calls that you receive where it comes to your app, then you most certainly should go in for the creation of some stellar videos to promote your app
You need to make sure, however, that you meticulously plan out those videos so that there are really no excuses later on where it comes to the all-important task of conveying that message effectively to your target audience. You might not have a great budget like the big media conglomerates out there, but that’s no excuse to create a sloppy video. All it takes is a good idea, excellent scripting and the use of some really great graphics in order to create a video that will work wonders for your app
If you can, you should really ensure that you make those videos for your apps as entertaining as you possibly can. When you do this, the chances of your video going viral are increased manifold. Of course, that doesn’t mean that all you have to do is to make your audience laugh; the primary purpose of that video for your app is to educate and then to entertain.
So, are you ready to create that video that will ensure that your app gets all the recognition it deserves and more? Well then, go on out there and start working on it now!
By: Sandeep Pinge
