Top 20 Best Market Research Companies In India 2023

Market research is the process of  gathering and analyzing information about a market, about consumers, and about the competition. Its goal is to provide valuable insights that can inform business decisions and help organizations to better understand the market and their customers.

Market research can be qualitative or quantitative and can be conducted through various methods such as surveys, focus groups, online analytics, and secondary research (research using existing data sources). The insights gained from market research can be used to inform product development, marketing strategies, and sales efforts.

Market research in India has seen significant growth in recent years, as businesses in the country seek to better understand their customers and the competitive landscape. The Indian market research industry is diverse and includes both multinational research firms and local players.

The growth of e-commerce, the increasing use of mobile devices, and the rise of the middle class have all been factors contributing to the growth of market research in India. The industry serves a wide range of sectors, including consumer goods, healthcare, finance, and technology.

The Indian government has also taken steps to support the growth of the market research industry, through initiatives such as the Make in India campaign.

Here are 20 well-known market research companies in India:

1. Nielson
2. Ipsos
3. Kantar
4. TNS
5. IMRB International
6. GfK
7. TechSci Research
8. Frost & Sullivan
9. MarketsandMarkets
10. Mordor Intelligence
11. Delloitte
12. KPMG
13. PwC
14. Bain & Company
15. McKinsey & Company
16. BCG
17. Roland Berger
18. Accenture
19. A.T. Kearney
20. Hay Group

Nielsen

Nielsen is a global measurement and data analytics company that provides market research services. It was founded in 1923 and is headquartered in New York. Nielsen provides market research services in over 100 countries, including India, and has a wide range of clients across various industries such as consumer goods, media, and telecommunications. Nielsen’s services include consumer insights, media measurement, and retailer insights. The company collects and analyzes data on consumer behavior and media usage, which helps businesses to make informed decisions about their products, marketing strategies, and sales efforts. Nielsen is widely regarded as one of the leading market research companies in the world, with a reputation for providing reliable and accurate data and insights.

Ipsos

Ipsos is a global market research firm that provides data-driven insights and solutions to help organizations understand their customers and make informed business decisions. It was founded in 1975 and is headquartered in Paris, with operations in over 90 countries, including India.

Ipsos offers a wide range of research services, including market research, public opinion polling, and customer satisfaction surveys.

The company’s expertise covers various industries, including consumer goods, healthcare, technology, and finance.

Ipsos is known for its innovative research methods and use of technology to gather and analyze data, which allows it to provide clients with valuable insights into consumer behavior and market trends. The company has a reputation for delivering high-quality research and is widely recognized as one of the leading market research firms globally

Kantar

Kantar is a global data, insights, and consulting company that provides market research services to organizations around the world. It was founded in 1943 and is headquartered in London, with operations in over 100 countries, including India. Kantar offers a wide range of research services, including market research, consumer insights, and media measurement.

The company provides data and insights to a variety of industries, including consumer goods, healthcare, finance, and technology. Kantar is known for its expertise in collecting and analyzing data from a range of sources, including online and offline data, to provide clients with a comprehensive view of the market and their customers.

The company has a reputation for delivering high-quality research and is widely recognized as one of the leading market research firms globally.

TNS

TNS (Taylor Nelson Sofres) is a global market research and consulting company that provides data-driven insights and solutions to help organizations understand their customers and make informed business decisions.

It was founded in the UK in the 1950s and is now headquartered in London, with operations in over 80 countries, including India. TNS provides a wide range of research services, including market research, consumer insights, and media measurement. The company’s expertise covers various industries, including consumer goods, healthcare, finance, and technology.

TNS is known for its innovative research methods and use of technology to gather and analyze data, which allows it to provide clients with valuable insights into consumer behavior and market trends. The company has a reputation for delivering high-quality research and is widely recognized as one of the leading market research firms globally.

IMRB International

IMRB International is a market research firm based in India. It was founded in the 1970s and is one of the oldest market research firms in the country. IMRB provides market research services to organizations across a range of industries, including consumer goods, healthcare, finance, and technology.

The company’s services include consumer insights, market sizing, and product testing, among others. IMRB is known for its deep understanding of the Indian market and its expertise in local market research methods, which allows it to provide clients with accurate and relevant insights.

The company has a strong reputation for delivering high-quality research and is widely recognized as one of the leading market research firms in India.

GfK

GfK (Gesellschaft für Konsumforschung) is a global market research and data analytics company that provides market research services to organizations around the world. It was founded in Germany in 1934 and is now headquartered in Nuremberg, with operations in over 100 countries, including India. GfK provides a wide range of research services, including market research, consumer insights, and media measurement.

The company’s expertise covers various industries, including consumer goods, healthcare, finance, and technology. GfK is known for its innovative research methods and use of technology to gather and analyze data, which allows it to provide clients with valuable insights into consumer behavior and market trends.

The company has a reputation for delivering high-quality research and is widely recognized as one of the leading market research firms globally.

TechSci Research

TechSci Research is a market research and consulting company based in India that provides market intelligence and consulting services to organizations globally. The company was founded in 2010 and is headquartered in Noida, India.

TechSci Research specializes in providing market research reports and consulting services in various industries, including consumer goods, healthcare, technology, and energy, among others. The company’s services include market sizing, forecasting, and competitor analysis, among others.

TechSci Research is known for its ability to provide clients with a detailed understanding of the market and its future potential, which helps organizations make informed business decisions. The company has a reputation for delivering high-quality research and is widely recognized as a leading market research firm in India.

Frost & Sullivan

Frost & Sullivan is a global market research and consulting company that provides market intelligence and strategic consulting services to organizations around the world. It was founded in the 1960s and is headquartered in Mountain View, California, with operations in over 50 countries, including India.

Frost & Sullivan provides market research services across a range of industries, including healthcare, technology, energy, and automotive, among others. The company’s services include market sizing, forecasting, competitive analysis, and strategic consulting, among others.

Frost & Sullivan is known for its ability to provide clients with a comprehensive understanding of the market and its future potential, which helps organizations make informed business decisions. The company has a reputation for delivering high-quality research and is widely recognized as a leading market research and consulting firm globally.

MarketsandMarkets

MarketsandMarkets is a global market research and consulting company that provides market intelligence and strategic consulting services to organizations around the world. It was founded in the year 2000 and is headquartered in Pune, India, with operations in over 60 countries.

MarketsandMarkets provides market research services across a range of industries, including healthcare, technology, energy, and automotive, among others. The company’s services include market sizing, forecasting, competitive analysis, and strategic consulting, among others.

MarketsandMarkets is known for its ability to provide clients with a comprehensive understanding of the market and its future potential, which helps organizations make informed business decisions. The company has a reputation for delivering high-quality research and is widely recognized as a leading market research and consulting firm globally.

Mordor Intelligence

Mordor Intelligence is a global market research and consulting firm that provides market intelligence and strategic consulting services to organizations around the world. It was founded in the year 2010 and is headquartered in Hyderabad, India, with operations in over 50 countries.

Mordor Intelligence provides market research services across a range of industries, including healthcare, technology, energy, and automotive, among others. The company’s services include market sizing, forecasting, competitive analysis, and strategic consulting, among others.

Mordor Intelligence is known for its ability to provide clients with a comprehensive understanding of the market and its future potential, which helps organizations make informed business decisions.

The company has a reputation for delivering high-quality research and is widely recognized as a leading market research and consulting firm globally.

Delloitte

Deloitte is a multinational professional services network that provides audit, consulting, financial advisory, risk management, tax, and related services to organizations around the world.

It was founded in the year 1845 and is headquartered in London, United Kingdom, with operations in over 150 countries, including India. Deloitte provides market research services to organizations across a range of industries, including consumer goods, healthcare, finance, and technology.

The company’s services include market sizing, forecasting, competitive analysis, and strategic consulting, among others. Deloitte is known for its ability to provide clients with a comprehensive understanding of the market and its future potential, which helps organizations make informed business decisions.

The company has a reputation for delivering high-quality research and is widely recognized as a leading professional services firm globally.

KPMG

KPMG is a multinational professional services network that provides audit, tax, and advisory services to organizations around the world. It was founded in the year 1987 and is headquartered in Amsterdam, Netherlands, with operations in over 150 countries, including India.

KPMG provides market research services to organizations across a range of industries, including consumer goods, healthcare, finance, and technology. The company’s services include market sizing, forecasting, competitive analysis, and strategic consulting, among others.

KPMG is known for its ability to provide clients with a comprehensive understanding of the market and its future potential, which helps organizations make informed business decisions. The company has a reputation for delivering high-quality research and is widely recognized as a leading professional services firm globally.

PwC

PwC (PricewaterhouseCoopers) is a multinational professional services network that provides audit, tax, and advisory services to organizations around the world. It was founded in the year 1998 and is headquartered in London, United Kingdom, with operations in over 150 countries, including India.

PwC provides market research services to organizations across a range of industries, including consumer goods, healthcare, finance, and technology. The company’s services include market sizing, forecasting, competitive analysis, and strategic consulting, among others.

PwC is known for its ability to provide clients with a comprehensive understanding of the market and its future potential, which helps organizations make informed business decisions. The company has a reputation for delivering high-quality research and is widely recognized as a leading professional services firm globally.

Bain & Company

Bain & Company is a global management consulting firm that provides strategy, operations, and implementation support to organizations around the world. It was founded in the year 1973 and is headquartered in Boston, Massachusetts, with operations in over 50 countries, including India.

Bain & Company provides market research services to organizations across a range of industries, including consumer goods, healthcare, finance, and technology. The company’s services include market sizing, forecasting, competitive analysis, and strategic consulting, among others.

Bain & Company is known for its ability to provide clients with a comprehensive understanding of the market and its future potential, which helps organizations make informed business decisions. The company has a reputation for delivering high-quality research and is widely recognized as a leading management consulting firm globally.

McKinsey & Company

McKinsey & Company is a global management consulting firm that provides strategy, operations, and implementation support to organizations around the world. It was founded in the year 1926 and is headquartered in New York, New York, with operations in over 130 countries, including India.

McKinsey & Company provides market research services to organizations across a range of industries, including consumer goods, healthcare, finance, and technology. The company’s services include market sizing, forecasting, competitive analysis, and strategic consulting, among others.

McKinsey & Company is known for its ability to provide clients with a comprehensive understanding of the market and its future potential, which helps organizations make informed business decisions. The company has a reputation for delivering high-quality research and is widely recognized as a leading management consulting firm globally.

BCG

The Boston Consulting Group (BCG) is a global management consulting firm that provides strategy, operations, and implementation support to organizations around the world. It was founded in the year 1963 and is headquartered in Boston, Massachusetts, with operations in over 50 countries, including India.

BCG provides market research services to organizations across a range of industries, including consumer goods, healthcare, finance, and technology.

The company’s services include market sizing, forecasting, competitive analysis, and strategic consulting, among others. BCG is known for its ability to provide clients with a comprehensive understanding of the market and its future potential, which helps organizations make informed business decisions.

The company has a reputation for delivering high-quality research and is widely recognized as a leading management consulting firm globally.

Roland Berger

Roland Berger is a global management consulting firm that provides strategy, operations, and implementation support to organizations around the world. It was founded in the year 1967 and is headquartered in Munich, Germany, with operations in over 35 countries, including India.

Roland Berger provides market research services to organizations across a range of industries, including consumer goods, healthcare, finance, and technology. The company’s services include market sizing, forecasting, competitive analysis, and strategic consulting, among others.

Roland Berger is known for its ability to provide clients with a comprehensive understanding of the market and its future potential, which helps organizations make informed business decisions. The company has a reputation for delivering high-quality research and is widely recognized as a leading management consulting firm globally.

Accenture

Accenture is a global professional services company that provides consulting, technology, and outsourcing services to organizations around the world. It was founded in the year 1989 and is headquartered in Dublin, Ireland, with operations in over 120 countries, including India.

Accenture provides market research services to organizations across a range of industries, including consumer goods, healthcare, finance, and technology.

The company’s services include market sizing, forecasting, competitive analysis, and strategic consulting, among others. Accenture is known for its ability to provide clients with a comprehensive understanding of the market and its future potential, which helps organizations make informed business decisions.

The company has a reputation for delivering high-quality research and is widely recognized as a leading professional services firm globally.

A.T. Kearney

A.T. Kearney is a global management consulting firm that provides strategy, operations, and implementation support to organizations around the world. It was founded in the year 1926 and is headquartered in Chicago, Illinois, with operations in over 40 countries, including India. A.T. Kearney provides market research services to organizations across a range of industries, including consumer goods, healthcare, finance, and technology.

The company’s services include market sizing, forecasting, competitive analysis, and strategic consulting, among others. A.T. Kearney is known for its ability to provide clients with a comprehensive understanding of the market and its future potential, which helps organizations make informed business decisions.

The company has a reputation for delivering high-quality research and is widely recognized as a leading management consulting firm globally.

Hay Group

Hay Group is a global management consulting firm that provides human resources and organizational development services to organizations around the world. It was founded in the year 1943 and is headquartered in Philadelphia, Pennsylvania, with operations in over 70 countries, including India.

Hay Group provides market research services to organizations across a range of industries, including consumer goods, healthcare, finance, and technology. The company’s services include market sizing, forecasting, competitive analysis, and strategic consulting, among others.

Hay Group is known for its ability to provide clients with a comprehensive understanding of the market and its future potential, which helps organizations make informed business decisions.

The company has a reputation for delivering high-quality research and is widely recognized as a leading management consulting firm globally.