Loyalty is the quality of being faithful or committed to someone or something, often accompanied by a strong feeling of devotion or allegiance. It involves a sense of devotion, dedication, and steadfastness, and is often characterized by a willingness to stand by someone or something through thick and thin, even in the face of adversity or challenges.
Loyalty can be directed towards a person, organization, or cause, and can be expressed in a variety of ways, such as through actions, words, and emotions. It is often seen as a highly valued quality, as it fosters trust, respect, and a sense of unity and belonging.
Here are some popular loyalty programs in India:
- Payback
Payback is a popular loyalty program in India that allows users to earn points for making purchases at partner stores across various categories such as grocery, fuel, travel, and online shopping. These points can then be redeemed for rewards, such as vouchers, discounts, and merchandise.
To enroll in the Payback program, users can sign up for a free account either online or at a partner store, and then link their account to their mobile number or email address. They can then earn points by presenting their Payback card or sharing their registered mobile number or email address while making purchases at partner stores. The earned points are credited to the user’s Payback account, and can be redeemed at partner stores or online for rewards.
Payback has partnered with over 100 brands in India, including Big Bazaar, HPCL, ICICI Bank, MakeMyTrip, and more, making it a widely used and versatile loyalty program in India.
- Club Vistara
Club Vistara is the loyalty program of Vistara Airlines, a joint venture between Tata Sons and Singapore Airlines. The program allows passengers to earn points for flights taken with Vistara, as well as with partner airlines such as Singapore Airlines, SilkAir, and Air Canada. Members can also earn points by making purchases with co-branded credit cards and through hotel bookings.
Club Vistara has three tiers of membership: Club Vistara, Silver, and Gold. Each tier offers additional benefits such as bonus points, lounge access, and priority check-in and boarding. Members can redeem their points for flights, upgrades, and other rewards such as hotel stays, car rentals, and shopping vouchers.
The program also offers exclusive benefits such as complimentary tickets, upgrades, and lounge access to its top-tier members, making it a popular loyalty program for frequent flyers in India.
- JetPrivilege
JetPrivilege has four tiers of membership: Blue, Silver, Gold, and Platinum. Members can earn points by flying with Jet Airways or its partner airlines, as well as by making purchases with co-branded credit cards and through partner brands.
The earned points can be redeemed for flight tickets, upgrades, and other rewards such as shopping vouchers, lifestyle experiences, and more.
JetPrivilege also offers exclusive benefits such as lounge access, priority check-in and boarding, and additional baggage allowance to its higher-tier members, making it a popular loyalty program for frequent flyers in India. However, it is important to note that due to Jet Airways’ suspension of operations, the future of the JetPrivilege program remains uncertain.
- HDFC Bank Rewards
HDFC Bank Rewards is a loyalty program offered by HDFC Bank, one of the largest private sector banks in India. The program allows customers to earn points for various transactions such as shopping, dining, and travel, as well as for using HDFC Bank’s products and services.
Customers can earn points by using their HDFC Bank credit or debit cards, net banking, mobile banking, and by making purchases with HDFC Bank’s partner brands. The earned points can be redeemed for a range of rewards such as flight tickets, hotel bookings, shopping vouchers, and more.
HDFC Bank Rewards has three tiers of membership: Regular, Silver, and Gold. Each tier offers additional benefits such as bonus points, discounts on purchases, and exclusive offers from partner brands.
HDFC Bank Rewards is a popular loyalty program in India, with a wide range of partner brands across various categories such as travel, lifestyle, and entertainment, making it a versatile program that caters to a wide range of customer needs and preferences.
- ICICI Bank Rewards
ICICI Bank Rewards is a loyalty program offered by ICICI Bank, one of the largest private sector banks in India. The program allows customers to earn reward points for various transactions such as shopping, dining, and travel, as well as for using ICICI Bank’s products and services.
Customers can earn points by using their ICICI Bank credit or debit cards, net banking, mobile banking, and by making purchases with ICICI Bank’s partner brands. The earned points can be redeemed for a range of rewards such as flight tickets, hotel bookings, shopping vouchers, and more.
ICICI Bank Rewards has four tiers of membership: Silver, Gold, Platinum, and Titanium. Each tier offers additional benefits such as bonus points, discounts on purchases, and exclusive offers from partner brands.
- SBI Rewardz
SBI Rewardz is a loyalty program offered by State Bank of India (SBI), the largest public sector bank in India. The program allows customers to earn reward points for various transactions such as shopping, dining, and travel, as well as for using SBI’s products and services.
Customers can earn points by using their SBI credit or debit cards, net banking, mobile banking, and by making purchases with SBI’s partner brands. The earned points can be redeemed for a range of rewards such as flight tickets, hotel bookings, shopping vouchers, and more.
SBI Rewardz has two tiers of membership: Silver and Gold. Each tier offers additional benefits such as bonus points, discounts on purchases, and exclusive offers from partner brands.
- American Express Membership Rewards
American Express Membership Rewards is a loyalty program offered by American Express, a multinational financial services company. The program allows customers to earn reward points for various transactions such as shopping, dining, and travel, as well as for using American Express’ products and services.
Customers can earn points by using their American Express credit or charge cards, and by making purchases with American Express’ partner brands.
The earned points can be redeemed for a range of rewards such as flight tickets, hotel bookings, shopping vouchers, and more.
American Express Membership Rewards has three tiers of membership: Membership Rewards, Membership Rewards First, and Membership Rewards Beyond. Each tier offers additional benefits such as bonus points, discounts on purchases, and exclusive offers from partner brands.
- Amazon Pay Rewards
Amazon Pay Rewards is a loyalty program offered by Amazon, a multinational technology company that operates an e-commerce platform. The program allows customers to earn cashback rewards for various transactions such as shopping, bill payments, and mobile recharges, as well as for using Amazon Pay to make transactions with partner brands.
Customers can earn cashback rewards by using Amazon Pay to make transactions with partner brands, and by making purchases on Amazon’s e-commerce platform. The earned rewards can be redeemed for a range of services such as flight tickets, movie tickets, shopping vouchers, and more.
Amazon Pay Rewards has three tiers of membership: Basic, Silver, and Gold. Each tier offers additional benefits such as higher cashback rewards, faster refunds, and personalized support.
- Flipkart SuperCoins
Flipkart SuperCoins is a loyalty program offered by Flipkart, a leading e-commerce platform in India. The program allows customers to earn SuperCoins for various transactions such as shopping, bill payments, and mobile recharges, as well as for using Flipkart’s products and services.
Customers can earn SuperCoins by making purchases on Flipkart’s e-commerce platform, using Flipkart’s products and services such as Flipkart Plus and Flipkart Video, and by participating in various promotional activities. The earned SuperCoins can be redeemed for a range of rewards such as flight tickets, hotel bookings, shopping vouchers, and more.
Flipkart SuperCoins has three tiers of membership: Plus, Superstar, and Superstar Platinum. Each tier offers additional benefits such as higher SuperCoin earning rates, free delivery, and priority customer support.
- Big Bazaar Profit Club
Big Bazaar Profit Club is a loyalty program offered by Future Group, one of the largest retail conglomerates in India. The program allows customers to earn loyalty points for various transactions such as shopping at Big Bazaar and its partner brands.
Customers can become a member of the Big Bazaar Profit Club by paying a one-time membership fee, and then earn loyalty points for every purchase made at Big Bazaar and its partner brands. The earned points can be redeemed for a range of rewards such as shopping vouchers, gifts, and more.
Big Bazaar Profit Club also offers additional benefits to its members such as exclusive discounts and offers, free home delivery, and early access to sales and promotions.
Big Bazaar Profit Club is a popular loyalty program in India, with a wide range of partner brands across various categories such as fashion, electronics, and groceries, making it a versatile program that caters to a wide range of customer needs and preferences.
- Tata CLiQ Luxury Circle
Tata CLiQ Luxury Circle is a loyalty program offered by Tata CLiQ, a leading e-commerce platform in India. The program caters to the luxury segment of customers and offers them exclusive privileges and benefits.
Customers can become a member of the Tata CLiQ Luxury Circle by making a minimum purchase of Rs. 50,000 on luxury products available on the platform. Once enrolled, members can earn reward points for every purchase made on the platform, which can be redeemed for a range of luxury products, experiences, and services.
Tata CLiQ Luxury Circle offers its members various benefits such as personalized styling services, exclusive discounts and offers, priority access to new product launches, and invitations to luxury events and experiences.
- Ola Select
Ola Select is a loyalty program offered by Ola, one of the leading ride-hailing platforms in India. The program caters to frequent Ola users and offers them exclusive privileges and benefits.
Customers can become a member of Ola Select by paying a monthly subscription fee, and then avail exclusive benefits such as priority booking, discounted fares, and access to premium ride categories such as Ola Prime and Ola Lux. The program also offers members various partner benefits such as free airport lounge access, discounts on food and beverages, and more.
Ola Select also offers its members a dedicated customer support team, which provides them with priority assistance and faster issue resolution.
Ola Select is a popular loyalty program in India, with a wide range of benefits and privileges that cater to frequent ride-hailing users. The program provides customers with a seamless ride-hailing experience and offers them various exclusive benefits and rewards
- Myntra Insider
Myntra Insider is a loyalty program offered by Myntra, one of the leading fashion e-commerce platforms in India. The program caters to frequent Myntra users and offers them exclusive privileges and benefits.
Customers can become a member of Myntra Insider by earning Insider Points for various activities such as shopping, writing reviews, and participating in promotional activities. Once enrolled, members can avail exclusive benefits such as free delivery, early access to sales, and priority customer support. The program also offers members various partner benefits such as discounts on food and beverages, travel, and more.
Myntra Insider also offers its members personalized recommendations based on their shopping history and preferences, which helps them discover new products and styles that suit their tastes.
- Shoppers Stop First Citizen
Shoppers Stop First Citizen is a loyalty program offered by Shoppers Stop, one of the largest retail chains in India. The program caters to frequent Shoppers Stop customers and offers them exclusive privileges and benefits.
Customers can become a member of Shoppers Stop First Citizen by paying a one-time membership fee, and then earn reward points for every purchase made at Shoppers Stop and its partner brands. The earned points can be redeemed for a range of rewards such as shopping vouchers, gifts, and more.
Shoppers Stop First Citizen also offers its members various benefits such as free home delivery, exclusive discounts and offers, and early access to sales and promotions. The program also provides members with personalized styling services, which helps them discover new products and styles that suit their tastes.
- SpiceJet SpiceClub
SpiceJet SpiceClub is a loyalty program offered by SpiceJet, one of the leading low-cost airlines in India. The program caters to frequent SpiceJet flyers and offers them exclusive privileges and benefits.
Customers can become a member of SpiceJet SpiceClub by paying a membership fee, and then avail exclusive benefits such as priority check-in, free flight vouchers, and extra baggage allowance. The program also offers members various partner benefits such as discounts on hotels, car rentals, and more.
SpiceJet SpiceClub also offers its members a dedicated customer support team, which provides them with priority assistance and faster issue resolution.
