Top 10 Shopping Mobile Apps In India 2022
Customers can buy goods or services directly from merchants through the Internet using a web browser or a mobile app, which is known as online shopping. Consumers can find a product they want by going to the retailer’s website right now or by utilising a shopping search engine to compare the availability and price of the same goods across multiple e-retailers.
A standard online store will enable customers to browse the company’s product and service offerings and examine photos or images of the products, as well product specs, features, and prices.
What are the advantages of a mobile eCommerce app?
Increased brand recognition:
One of the most compelling reasons to go with mobile eCommerce app development. It’s also the most significant benefit of mobile commerce.
Because most people spend a lot of time on their phones, firms can easily engage with their customers using a mobile eCommerce platform. Small screens upset users more quickly; according to statistics, 32% of app users will abandon an app if it is difficult to use. This results in a negative user experience. As a result, brands should provide users with the highest quality and most user-friendly mobile app experience possible.
Marketing communication has improved:
Thanks to mobile devices, customers may now stay in touch with brands 24 hours a day, seven days a week. Users’ interactions with brands, information, and shopping have all enhanced due to these mobile gadgets. Customers are increasingly preferring to shop online utilising their mobile devices. As a result, businesses must incorporate such gadgets into their marketing strategies. This will help to improve the way the brand interacts with its customers.
To harness the potential of connected customers, marketers must engage them regularly through mobile eCommerce. Apart from keeping customers committed to the business, mobile commerce may also give them deals, discounts, and coupons more efficiently.
Improved customer service:
Customers on the cutting edge expect a consistent and tailored experience throughout their interactions with brands. And dealing with your customers solely through websites would not achieve this. If you want your clients to be repeat customers, use mobile apps to make it simple.
When you combine the power of emerging technologies like Machine Learning, Artificial Intelligence, AR & VR, and a mobile eCommerce app, you may gain valuable insights about your users, such as:
- What do your customers prefer?
- What time of day do they like to shop online?
- How long do they take to make a purchasing decision?
So, after you have the answers to all of these questions, you will provide your clients with an optimum shopping experience, thereby increasing your sales.
Improved visitor interaction:
Make sure you’re aware that you can use your customers’ devices as well. To make navigation easier and boost client engagement, you can combine the functionality of users’ phones with your app.
When compared to the web, the conversion rate is higher.
Mobile eCommerce solutions, without a doubt, help to increase conversion rates. And as it contributes to money, this is the only thing that matters in the end.
So, as an eCommerce business owner, you might be asking yourself, “Why do I need a mobile app?” “Better conversion rates” is your response here. Customers expect a simple shopping process when they shop online. What’s more, you can satisfy their need by using a smartphone app. Here are some additional reasons why your company requires a mobile app:
- It maintains all consumers’ information, such as payment and shipping details, for easy checkouts.
- It maintains all of the consumers’ data for easy checkouts, such as payment and shipping details.
- A mobile wallet application can also be integrated into a mCommerce app to make the checkout procedure a one-step operation.
Increase the value of the average order:
It isn’t easy to pinpoint what encourages clients to spend more money while shopping on your eStore, but here are a few elements to consider:
- Push notifications
As previously said, it reminds customers of special discounts, specials, ordeals, and when an item returns to stock.
- Simple Payment
You can provide a variety of payment alternatives. Allow them to add whatever credit or debit card they wish for quick transactions.
- Ordering with a single click
Checkout is made more accessible by the app’s clean and straightforward design. As a result, you should provide your customers with a single-button ordering option.
Customers should be able to have a tailored purchasing experience:
To give a tailored shopping experience for your customers, you can include related suggestions and prioritise features here. You can use the information clients provide in the app to your benefit.
Increased consumer loyalty:
Customers spend hours on mobile apps, so make sure your business provides product information contact information and encourages them to purchase. Here are a few ideas for using a mobile eCommerce app to increase customer loyalty:
- Maintaining a consistent brand value on a mobile platform by maintaining an appealing layout and design so that your customers become accustomed to it.
- Loyalty programmes, such as offers, discounts, a new collection, deals, and bonuses, might encourage customers to return.
- Keep your brand and customers in touch 24 hours a day, seven days a week via chatbot or live chat to resolve their issues.
Increase Client Retention:
Let’s look at some great strategies to boost client retention with your mobile app.
- Exclusive Content
You can put deals that they can only get through a mobile app.
- Reward System
By implementing loyalty programmes, you may encourage your consumers to return. It might be in the form of a points system that they can use to win a free item, early access to a new season’s collection, or discounts on future purchases.
- Advanced Support
When it comes to customer service, a little goes a long way. You should ensure that your customers and your store are in constant communication. Customers should only be offered resolutions to their difficulties in the app via chatbot or live chat, even if they switch to the desktop version.
Increased income and improved efficiency:
A great mobile app with the proper functionality and concept draws more customers, and more customers mean more orders, which means more revenues. Businesses can also use push notifications to provide information to their customers and urge them to place immediate orders.
Following are the Top 10 Shopping Mobile Apps In India 2022:
1. Amazon
Amazon.com, Inc. is an American multinational technology company that specialises in e-commerce, cloud computing, digital streaming, and artificial intelligence. Along with Google, Apple, Meta (Facebook), and Microsoft, it is one of the big five corporations in the United States’ information technology industry. It has been described as “one of the world’s most powerful economic and cultural forces,” as well as the most valuable brand on the planet.
On July 5, 1994, Jeff Bezos launched Amazon in his garage in Bellevue, Washington. Originally a book-selling website, it has since expanded into a wide range of other categories, earning it the moniker “The Everything Store.” Amazon Web Services, Zoox (autonomous vehicles), Kuiper Systems (satellite Internet), and Amazon Lab126 are among its subsidiaries (computer hardware R&D). Ring, Twitch, IMDb, and Whole Foods Market are among its other subsidiaries. Its acquisition of Whole Foods for $13.4 billion in August 2017 significantly enlarged its physical retail footprint.
Through technological innovation and huge size, Amazon has developed a reputation as a disruptor of well-established sectors. It is the world’s largest Internet firm, online marketplace, AI assistant provider, cloud computing platform, and live-streaming service as of 2021.
Outside of China, it eclipsed Walmart as the world’s largest retailer in 2021, thanks in large part to Amazon Prime, a monthly subscription service with over 200 million subscribers globally. It is the second-largest private employer in the United States.
Amazon also distributes digital and streaming products through Amazon Prime Video, Amazon Music, Twitch, and Audible. Amazon Publishing publishes books, Amazon Studios produces film and television programming, and it is currently acquiring Metro-Goldwyn-Mayer, a film and television studio. It also makes consumer products, including Kindle e-readers, Echo devices, Fire tablets, and Fire TV.
2. Flipkart
Flipkart is an Indian e-commerce company headquartered in Bangalore, Karnataka, registered in Singapore as a private limited company. The company primarily concentrated on online book sales before expanding into other electronics, fashion, home goods, food, and lifestyle products.
Amazon’s Indian affiliate and indigenous rival Snapdeal are the service’s main competitors. Flipkart had a 39.5 per cent market share in India’s online business as of March 2017. Flipkart has a strong foothold in the clothes industry because it acquires Myntra, and it is “neck and neck” with Amazon in selling gadgets and mobile phones. PhonePe, a UPI-based mobile payment service, is also owned by Flipkart.
In August 2018, Walmart paid US$16 billion for a 77% controlling share in Flipkart, valuing the company at around $20 billion.
3. Myntra
Mukesh Bansal, Ashutosh Lawania, and Vineet Saxena launched Myntra, an Indian apparel e-commerce company, in February 2007. Bengaluru, Karnataka, India, is the headquarters of Myntra. Today’s well-known Myntra is a fashion e-commerce company acquired by Flipkart in May 2014.
XS Brands Consultancy Private Limited, Xerion Retail Private Limited, Pretr Online Services Private Limited, Witworks Consumer Technologies Private Limited, and Grid Ant Technologies Private Limited are subsidiaries of Myntra.
About Myntra Services:
Through the platform, Myntra, a fashion e-commerce company offers its users a variety of Internet-based services. These services allow users to purchase authentic products from various lifestyles and fashion companies, such as footwear, clothes, and accessories. Users can buy products through the platform using their preferred payment methods.
Myntra’s Return and Exchange Policy: This policy was created with the needs and requirements of common users in mind.
Myntra’s shipping policy: this policy is designed with the comfort and convenience of local customers in mind. Myntra ensures that things are delivered safely and in the shortest period feasible.
Myntra’s Cancellation Policy: This policy allows users to cancel any online orders they have placed.
4. Ajio
Reliance Retail’s digital commerce project, AJIO, is a fashion and lifestyle brand that is the ultimate fashion destination for chosen, on-trend pieces at the greatest rates you’ll find anywhere.
Ajio always seeks new, current, and accessible ways to provide a fresh, present, and accessible viewpoint to personal style.
Ajio’s philosophy and efforts all point to one fundamental truth: inclusion and acceptance are the only ways to make our society a little more humane. And a little more stylish along the way, whether it’s through capsule collections that make putting together great looks simple, bringing exclusive international brands together in one place, reviving India’s rich textile heritage through the Indie collection, or making great style accessible through the in-house brand AJIO Own.
AJIO is establishing a differentiated e-commerce model for India, combining JIO’s superior internet infrastructure with Reliance Retail’s substantial physical retail operation. This model will include the seamless integration of online and offline models and enhanced customer experience, delivery services, and payment ecosystem innovation.
5. Nykaa
Nykaa is an Indian e-commerce company with its headquarters in Mumbai. It operates 76 physical locations and sells beauty, wellness, and fashion products online and mobile apps.
It became India’s first unicorn company headed by a woman in 2020.
Nykaa provides products made in India as well as around the world. The company transitioned from an online-only to an omnichannel strategy in 2015, and it began to offer things other than beauty. Through its numerous platforms, it will have sold over 2,000 brands and 200,000 products by 2020.
Falguni Nayar, a former managing director at Kotak Mahindra Capital Company, founded Nykaa in April 2012. It began as a beauty and health e-commerce site with a carefully curated collection of products. The word “nykaa” comes from the Sanskrit word “nayaka,” which means “actor” or “one who is in the spotlight.” The website first went live around Diwali in 2012, and it became commercially available in 2013.
The company began selling fashion items in 2015, after switching from an online-only to an omnichannel strategy.
In October 2020, Nykaa Man, India’s first multi-brand online store for men’s grooming, will open. The company’s first push into the fashion business was Nykaa Design Studio, later renamed Nykaa Fashion.
Nykaa PRO was released in 2020. Nykaa App users can have unique access to professional beauty items and deals through a premium membership programme. In December 2020, Nykaa Fashion will establish its first store in Delhi, making the fashion business multichannel.
On October 28, 2021, Nykaa launched its initial public offering (IPO) with a $1,085-1,125 per share price range. The IPO raised $5,352 crore at a valuation of US$7.4 billion after being oversubscribed 81.78 times. It went public on the NSE and BSE on November 10, 2021, with an opening day price increase of 89.2 per cent, valuing the firm at over US$13 billion. Falguni Nayar, the company’s founder, became India’s wealthiest self-made female billionaire with a 53.5 per cent share.
6. Bewakoof
Bewakoof, a fashion brand founded in 2012, creates original, distinctive fashion for the stylish, contemporary Indian. Bewakoof was formed on making a difference through innovation, honesty, and mindfulness. With over 800 employees and over 8 million goods sold to date. Their product line is always new and up-to-date, and they sell over 1 lakh items each month.
Bewakoof’s commitment is to innovation extend their operations as well. They are vertically integrated, meaning it creates their products and avoid using intermediaries whenever possible. It can produce high-quality apparel at reasonable prices because of this direct-to-consumer methodology. They actively attempt to minimise environmental footprint and maximise social impact as a thoughtful brand. These efforts are integrated in its day-to-day operations, from rainwater harvesting to paper packaging to employee benefits.
7. Craftsvilla
Craftsvilla is an Indian e-commerce site that provides ethnic clothing, footwear, fashion accessories, cosmetic goods, handcrafted home decor, and other ethnic fashion and lifestyle items. Mumbai, Maharashtra, is the company’s headquarters.
Craftsvilla.com operates based on an online marketplace concept, bringing together artisans, designers, and retailers from around India on a single platform and connecting them directly with global buyers.
The concept emphasises eliminating intermediaries, enhancing the livelihood of local artisans and designers, assisting them in creating and promoting their brands, and preserving Indian culture, traditions, and values. The corporation is estimated to be worth $300–500 million. According to the company, over 25,000 artists and designers have sold over 4 million products. Craftsvilla now charges 20% for all transactions, minus service tax.
Craftsvilla has partnered with India’s Ministry of Textiles to promote handloom products made by small weavers on the internet. Craftsvilla has partnered with Weavesmart, an online marketplace that sells handloom weaves from all over India, under this partnership.
8. TataCliq
Tata Cliq (stylised as Tata CLiQ) is a Mumbai-based Indian e-commerce firm. Tata Digital Limited, a Tata Group company, owns it. Electronics, Fashion, Footwear, and Accessories are some categories in which TataCLiQ works. It has recently launched Tata CLiQ Luxury, a premium and luxury fashion and lifestyle destination for men and women that houses a wide range of garments and accessories from luxury and bridge-to-luxury brands.
On May 27, 2016, Tata Cliq was released. It teamed with Genesis Premium Fashion on selling worldwide luxury labels and Adobe on the internet shopping. Tata CLiQ Luxury, a luxury apparel and leisure brand, was launched in December 2016.
9. KOOVS
Koovs is the go-to location for all your wardrobe needs, as it is a one-stop fashion destination for both men and women. They offer over 150 new products on the stylish new Koovs fashion shopping app every week, with over 100 top brands and trend-based private label. The Koovs online fashion shopping app now allows you to shop quickly and easily while on the go.
ONLINE SHOPPING FOR WOMEN:
Koovs has always been a portal to international runway trends, and now it’s much better with the app! Women may now have the newest fashion trends, recommendations, and news at their fingertips, thanks to the Koovs online fashion shopping app. Top brands are available for western wear, purses, shoes, watches, and much more.
ONLINE SHOPPING FOR MEN:
Men’s online shopping in India would be incomplete without selecting this priceless collection. Shop for stylish clothing, accessories, purses, wallets, sunglasses, watches, and more for men here!
FEATURES AND BENEFITS OF THE APP:
Shop for womenswear, menswear, accessories, jewellery, and more from premium labels available only at Koovs while on the go. Get the most up-to-date looks from London and India. You can also purchase our private label collection created in London only for you.
Product searches can be done by category, colour, new arrivals, occasions, brands, size, or price. The fully confirmed product attributes will also assist you in making the best decision possible.
Enjoy a quick and simple checkout process that allows you to purchase your favourite things in a couple of minutes. Within 3-5 working days, orders are delivered across the country.
At Koovs’ online clothes shopping App, you can pay with cash on delivery or credit/debit card.
10. Voonik
Voonik is an online marketplace that sells women’s fashion items headquartered in Bengaluru, Karnataka.
Before building a website, the company started as a personal mobile application.
VOONIK’s B2B company was merged with Bangladeshi start-up Shop in February 2020, while its B2C business was merged with kids sportswear start-up Schoolay.
Voonik is currently a DTC internet business led by Kiran Hiriyanna, a former voonik graduate and the Co-Founder of Schoolay.
Sujayath Ali and Navaneetha Krishnan established Voonik in 2013. As of June 2016, the company is situated in Bengaluru and employs 450 people. Sequoia India provided a $5 million Series A round of finance in 2015, followed by RB Investments, providing a $20 million and $6 million Series B round in 2017.
Edited and published by Ashlyn Joy
