Top 10 Cosmetic Companies In India In 2022
The cosmetic business is made up of companies that produce and market cosmetics. Cosmetics like foundation and mascara, skincare like moisturisers and cleansers, haircare like shampoos, conditioners, hair colours, and toiletries like bubble bath and soap are examples.
A small handful of multinational corporations that stretch back to the early twentieth century dominate the manufacturing industry. However, cosmetics are distributed and sold by a variety of companies. The primary cosmetic firms are Johnson & Johnson, L’Oreal Paris, Gillette, Neutrogena, Nivea, and Chanel, Inc.
According to a 2005 article, the cosmetics sector in Europe and the United States has a market volume of around EUR 70 billion each year. According to Eurostaf (May 2007), the global cosmetics and fragrances sector has an estimated annual revenue of US$170 billion. Europe is the most important market, accounting for around €63 billion.
The Cosmetic Industry in India
The cosmetic industry in India has grown significantly due to changing lifestyles and increased awareness. In 2020, it was expected to be worth almost $20 billion, with bath and shower items leading the way. Like the rest of India’s FMCG and retail sectors, the unorganised sector controlled most of the market. Furthermore, retail sales accounted for a bigger percentage of total sales than online channels, despite the latter’s rapid expansion in recent years.
Beauty goods, including skincare and haircare, were created mainly at home before the turn of the century, with plants and substances readily available in India. Tailams (oils) and Ghritas (clarified butter or ghee) were used to beautify the face in Ayurveda.
Due to globalisation, cosmetics from other nations became available in India, boosting accessibility and affordability. One example is the substitution of surfactant-based shampoos for Shikakai (a powder formed from pieces of a dried bush).
A few conglomerates, such as Unilever, Procter & Gamble, and L’Oreal, control the global cosmetics sector. Despite their enormous success in India, domestic competitors are catching up, with newer, organic brands entering the market.
New firms have been successfully formed with the growth of internet retail to cover market gaps through this channel. Nykaa, created by Falguni Nayar, was a successful storey in the sector, with increased revenues and investments. In early 2021, she was expected to become a billionaire and the country’s second-richest self-made lady.
Despite the coronavirus (COVID-19) pandemic’s setback and the accompanying drop in demand, the Indian beauty and personal care industry is slowly but surely rebounding. There is also a noticeable shift toward more ethically sourced and naturally manufactured products. This necessitated conglomerates devising similar techniques to maintain their presence. Dabur, for example, included Shikakai in a number of their hair products, attempting to incorporate traditional herbs into modern personal care.
India’s top ten cosmetic brands in 2022
1. Sephora
Sephora is a personal care and cosmetic goods business based in France. It offers beauty items such as cosmetics, skincare, body, fragrance, nail colour, beauty tools, body lotions, hair care from approximately 3,000 brands, and its private label, Sephora Collection.
In 1970, the company was started in Limoges and is now situated in Paris. Since 1997, the luxury corporation LVMH has owned Sephora. Its name is derived from the Greek spelling of Zipporah (Greek: Sepphra), Moses’ wife.
Their purpose at Sephora, a leader in prestige omni-retail, is to create a welcoming beauty shopping experience for all and to inspire fearlessness in the community.
They have over 2,700 stores in 35 countries, with over 500 stores in the Americas on the way, as well as a world-class eCommerce site. Sephora has been an industry-leading promoter of diversity, inclusivity, and empowerment in the United States since opening their first store in New York’s SoHo district in 1998, led by their long-standing company values.
Sephora was founded in France by Dominique Mandonnaud in 1970 and is distinguished by its open-sell environment, which features an ever-expanding selection of products from well-picked businesses, including emerging favourites, trusted classics, and Sephora’s line, Sephora Collection.
Sephora is owned by LVMH Mot Hennessy Louis Vuitton, the world’s leading luxury goods group. Sephora continues to curate innovative brands, including a broad Clean beauty collection and exclusive brands like Selena Gomez’s Rare Beauty and Rihanna’s FENTY BEAUTY brought to market first by Sephora.
Because of their unrivalled selection of prestige products in every category, unbiased service from beauty experts, interactive shopping environment, and relentless innovation, including its expanding array of ways for clients to shop with Sephora, Sephora is now a powerful beauty presence in countries all over the world.
From 2018 to 2021, Forbes named Sephora one of America’s Best Employers for the fourth year in a row. Sephora received a perfect score on the Human Rights Campaign’s Corporate Quality Index for three years in a row, from 2019 to 2021, the national benchmarking tool on corporate policies and practices affecting LGBTQ+ employees.
The best thing about them is that they review their goods regularly. If any of their beauty tools receive less than a four-star rating, they are removed from the market and sent to be reformulated. This high-end makeup brand is steadily gaining popularity in India, and many ladies now prefer it. As a result, it’s a no-brainer in our list of India’s best beauty companies.
2. Revlon
Revlon, Inc. is a cosmetics, skincare, fragrance, and personal care firm based in the United States. Revlon’s headquarters are in New York City, where the company was founded on March 1, 1932. Revlon products are sold in 150 countries, with offices in Mexico City, London, Paris, Hong Kong, Sydney, Singapore, and Tokyo.
In the realm of colour cosmetics and hair care, Revlon has a long-standing reputation as a colour authority and beauty pioneer. Revlon has supplied consumers with high-quality product innovation, performance, and refined glamour since its groundbreaking launch of the first opaque nail enamel in 1932.
The historic Elizabeth Arden Company and its portfolio of brands, including its leading designer, heritage, and celebrity fragrances, were acquired by Revlon in 2016. Revlon’s diverse range of brands is now available in more than 150 countries through various retail channels, including prestige, salon, mass, and direct to consumer. Revlon, Revlon Professional, Elizabeth Arden, American Crew, Almay, Cutex, Mitchum, Elizabeth Taylor, Christina Aguilera, Britney Spears, Juicy Couture, Curve, Shawn Mendes, and John Varvatos are among the world’s most iconic and desired brands and product offerings in colour cosmetics, skincare, haircare, hair colour, and fragrances.
Based in New York City, Revlon has been a pioneer in the cosmetics industry. Grow Luscious Mascara is one of the best mascaras available today. It’s a corporation that puts a lot of effort into its formulae. For almost six decades, it has been gaining client loyalty. It was first introduced in India in the mid-1990s and has since been a popular choice among Indian women. Revlon is one of the top makeup companies in India, and we agree with Indian women.
3. Maybelline
Maybelline, often known as Maybelline New York, is a multinational cosmetics, skincare, fragrance, and personal care company headquartered in New York. It was founded in Chicago in 1914 and has been a part of L’Oréal, a French cosmetics company, since 1996.
Maybelline is an American cosmetics company that L’Oreal Paris owns. It is well-known all across the world. Alia Bhatt, a famous Bollywood actress, promotes the brand in India. Maybelline India has a fantastic range of eye, face, lip, and nail makeup that many Indian ladies adore. A vast number of new products are added to their ever-expanding collection regularly. In their extensive line of cosmetics, they have something for everyone.
Products:
Face
Maybelline specialises in finding the best face products for your skin tone and type. Maybelline offers a wide range of long-wearing face products at affordable pricing. The product range includes:
- Concealer
- Powder
- Contour And Highlight
- Blush And Bronzer
- Bb Cream And Tinted Moisturizer
- Primer And Setting Spray
- Foundation Shade Finder
- Foundation
Eyes
Maybelline has products for the eyes. Daytime looks, dramatic night looks, subtle lines, smokey vibes, unique brow looks, classic tones or a pop of colour are all possibilities—collections of eyeshadow, eyeliner, brows, and mascara to help you modify your style. The product range includes:
- Mascara
- Brow
- Eyeliner
- Eyeshadow
Lip
Shop for the right red lipstick and lip liner, gather all of their lip gloss colours, or take care of your lips with lip balms that heal, protect, and beautify. The product range includes:
- Lipstick
- Lip Gloss
- Lip Balm
- Lip Liner
Nails
Maybelline has released a new fast-drying gel nail paint. To create a dramatic statement, apply one of 18 show-stopping colours, ranging from Rebel Red to Pink Charge. The product range includes:
- Nail Color
4. Colorbar
Today, Colorbar is one of India’s most popular beauty brands. With their best-in-class, innovative, international-standard beauty products given in a distinctly Colorbar experience at stores and partner outlets, they vow to make every woman feel beautiful.
Colorbar was founded in 2005 and is now the fastest-growing beauty brand globally, with 65 exclusive locations, 900+ multi-brand outlets, and partnerships with Shoppers Stop, Lifestyle, New U, and Pantaloons. Colorbar has established itself in the Middle East, with locations in Dubai and its fast-expanding base in India.
For its fast-growing and demanding target demographic of consumers – the independent woman of today exposed to worldwide fashion trends – the brand’s strength resides in its international formulations, premium packaging, and constant product improvements. Colorbar now offers makeup and skincare products for Lips, Eyes, Nails, Eyes, and Skin.
Colorbar products comply with all European Union and FDA regulations and benchmark against the world’s most prominent brands, with facilities in India, France, Greece, Germany, and Italy. Because quality is so important to us, every Colorbar product is thoroughly tested by Market Research Group to ensure that it meets the needs of the consumer and the markets in which it operates.
Colorbar is an online store in India that sells beauty products. They are a well-known brand known for providing high-quality goods at reasonable pricing. They feature a large selection of makeup for the face, eyes, lips, nails, and skin. There are numerous options for various skin types. Colorbar has won multiple honours in India, demonstrating its uncompromising quality.
5. Lakme
Hindustan Unilever owns Lakmé, which is an Indian cosmetics brand. Lakme scored first among cosmetics brands in India, with Shraddha Kapoor, Kajal, Kareena Kapoor, and Chamma as brand ambassadors. It began as a wholly-owned subsidiary of Tata Oil Mills (Tomco). It was called after the French opera Lakmé, the French equivalent of Devi Lakshmi (the Hindu goddess of riches and beauty).
PM Jawaharlal Nehru was concerned that Indian ladies were wasting valuable foreign cash on beauty goods, so he persuaded JRD Tata to produce them in India, which he did in 1952. Simone Tata started as a director and rose through the ranks to become the company’s chairperson. Tata sold its interest in Lakmé Lever to HUL for Rs 200 crore (US$ 45 million) in 1996.
In The Brand Trust Report 2012, Lakme was ranked 104th among India’s most trusted brands, then 71st the following year.
According to the Brand Trust Report, Lakme was ranked 36th among India’s most trusted brands in 2014. The firm is the title sponsor of Lakme Fashion Week (LFW), a bi-annual fashion event held in Mumbai.
6. L’Oreal Paris
L’Oréal is a French personal care corporation headquartered in Clichy, Hauts-de-Seine, with a registered office in Paris. It is the world’s largest cosmetics corporation, with hair colour, skincare, sun protection, make-up, perfume, and hair care.
L’Oréal Paris, the world’s premier cosmetics brand, brings the best of premium beauty to people all over the world. L’Oréal Paris delivers a complete line of highly advanced beauty products with clinically proven performance and safety, spanning five categories: cosmetics, skincare, haircare, hair colour, and men’s grooming, thanks to 110 years of scientific research and invention.
Five simple phrases have become a worldwide recognised empowerment catchphrase since 1971. The brand’s empowering symbolism, however, is not limited to this. With a new view of femininity, L’Oréal Paris challenges preconceptions by casting ambassadors of diverse backgrounds, cultures, and ages in the image of the world’s variety. L’Oréal Paris spokespeople are exceptional in their careers and activism, reflecting the brand’s solid and feminist principles.
Deepika Padukone and Aishwarya Rai Bachchan are among the many Bollywood actresses who endorse this brand in India. They feature a large selection of cosmetics and beauty goods for all skin types.
7. M.A.C
MAC Cosmetics (stylised as M•A•C) is an American cosmetics company created by Frank Toskan and Frank Angelo in Toronto in 1984. After becoming a part of Estée Lauder Companies in 1996, the company relocated to New York City. Makeup Art Cosmetics is referred to as MAC.
The brand was founded with makeup artists and models in mind, but it didn’t take long for the rest of the world to notice. Toskan once remarked, “At initially, we were manufacturing for models, but soon the models wanted our things for their sisters, friends, and so on.”
By the early 1990s, MAC Cosmetics had established a global presence and earned national prominence when Madonna publicly endorsed the brand. It’s currently an ultra-inclusive makeup company that offers more hues than any competition. Drew Elliot, MAC’s Global Creative Director, tells Byrdie, “Today, MAC provides more foundation tones than any other brand, with 400+ foundations in different textures and hues.” This fact is also consistent with MAC’s initial aim. “With the original philosophy ‘all ages, all ethnicities, all genders,’ the brand has always stood for extreme inclusivity.”
MAC Cosmetics is distinguished by its drive to improve the makeup and its commitment to improving the world.
8. Huda Beauty
Huda Beauty is a cosmetics line founded in 2013 by Huda Kattan, an American businesswoman and beauty artist, and her older sister Mona Kattan. They initially contributed financially to the company’s start-up. Kattan, the founder, was named one of Time’s “The 25 Most Influential People on the Internet” in 2017, and Forbes named her one of the “Richest Self-Made Women” and one of the “Top Three Beauty Influencers.”
The firm has established a positive reputation for some of its items, including a line of false eyelashes, a foundation collection, eyeshadow, and other face palettes.
Huda Beauty’s initial product was a line of fake eyelashes sold at Sephora in Dubai in 2011 and the United States in 2015. The Kardashian sisters reportedly used Huda Beauty lashes, giving the brand an early marketing boost. According to Forbes, Huda Beauty has a net worth of US$510 million in 2020, and the firm as a whole is worth over a billion dollars.
TSG Consumer Partners, a private equity group that had previously invested in beauty brands such as ‘Smashbox’ and ‘Its Cosmetics’ (both of which were purchased by large cosmetic conglomerates — Estée Lauder and L’Oréal), made a minority investment in the company in December 2017.
Huda Beauty has over 140 products available online and in stores. The cosmetics business has debuted a slew of new goods, including lipstick collections, face palettes including highlighter and contour, fake lashes, and a Tweezerman collaboration. Since its inception, Samantha Lashes #7 has been one of the most popular and well-reviewed lash products.
9. Swiss Beauty
Swiss Beauty, founded in 2008, is a fast-growing beauty brand. Its mission is to provide high-quality products at affordable prices that combine beauty with glamour, excitement, and innovation. Swiss Beauty has a large selection of cosmetics for the face, nails, eyes, and lips.
Swiss Beauty has you covered if you’re seeking the greatest budget-friendly makeup brand. Swiss Beauty make-up products are ideal for all skin types, events, and especially everyday wear, bringing you the best of glamour and fashion. Don’t forget to check out their liquid eyeshadows, which will make your nighttime outings very stunning!
10. Sugar
Sugar Cosmetics is a cruelty-free beauty line with diverse styles and a strong presence. Independent and strong women who refuse to be boxed into stereotypes are the inspiration for the brand, which is directed at them. The brand’s best-selling Lips, Eyes, Face, and Nail products are made in state-of-the-art facilities in Germany, Italy, India, the United States, and Korea and are sent worldwide.
Each make-up item is free of animal testing and made with skin-friendly components. Sugar has released a limited-edition Wonder Woman lipstick collection that you must try!
Article Proofread & Published by Gauri Malhotra.
