Top 10 Best Market Research Companies in Europe 2023
Top 10 Best Market Research Companies in Europe 2023
Market research is a critical component of any successful business strategy. It helps companies understand their customers, their competitors, and the market landscape in which they operate. As the world becomes more interconnected, the importance of market research has only increased. In Europe, there are many market research companies that offer a wide range of services to businesses of all sizes.
Market research is the process of collecting and analyzing data about a particular market to gain insight into customer behavior, market trends, and competition. It is an essential tool for businesses of all sizes to make informed decisions about their products or services. Market research provides businesses with valuable information that can help them better understand their target audience and tailor their marketing strategies to maximize their chances of success.
There are several methods of market research, each with its advantages and disadvantages. Some of the most common methods include surveys, focus groups, and observational studies.
Surveys are one of the most popular methods of market research because they are easy to administer and can be distributed to a large number of people. Surveys can be conducted online, over the phone, or in person, and they can be tailored to collect specific information about a target audience. Surveys can be used to collect both qualitative and quantitative data, and they can provide businesses with valuable insight into customer preferences and behaviors.
Focus groups are another popular method of market research. Focus groups involve bringing together a small group of people to discuss a specific topic or product. Focus groups are typically moderated by a trained professional who leads the discussion and asks participants to share their thoughts and opinions. Focus groups can be more expensive and time-consuming than surveys, but they provide businesses with valuable qualitative data that can be used to inform marketing strategies.
Observational studies involve observing people in their natural environment to gain insight into their behavior. Observational studies can be used to collect qualitative data about customer preferences and behaviors, but they can be more challenging to conduct than surveys or focus groups. Observational studies can be particularly useful for businesses that want to gain insight into how customers interact with their products or services.
Regardless of the method used, market research can help businesses in several ways. Market research can help businesses identify market trends, customer needs and preferences, and areas of opportunity. It can also help businesses identify areas of weakness and potential threats, allowing them to make informed decisions about product development, marketing strategies, and other business operations.
Market research can also help businesses better understand their competition. By analyzing the competition, businesses can gain insight into what their competitors are doing well and what they could improve upon. This information can be used to develop strategies that differentiate the business from its competitors and better meet the needs of its target audience.
One of the most significant benefits of market research is that it can help businesses identify areas where they can improve customer satisfaction. By understanding customer needs and preferences, businesses can develop products and services that better meet customer expectations. This can help businesses increase customer loyalty and retention and drive revenue growth.
In this article, we will take a look at the top 10 best market research companies in Europe
- Ipsos
Founded in France in 1975, Ipsos is a global market research company with offices in more than 90 countries. Ipsos offers a wide range of research services, including brand research, customer experience research, and product development research. The company has a strong reputation for delivering high-quality insights and has won numerous industry awards. 
Ipsos has a strong focus on innovation and has developed several proprietary research methodologies, including neuroscience-based research and social media listening. The company also has a strong digital presence and has invested heavily in developing digital research tools and solutions.
- GfK
GfK is a German market research company that was founded in 1934. The company offers a wide range of research services, including consumer research, brand research, and customer experience research. GfK has a strong global presence and operates in more than 100 countries.
GfK has a strong reputation for delivering high-quality insights and has won numerous industry awards. The company has also invested heavily in developing digital research tools and solutions, including online panels and social media monitoring.
- Kantar
Kantar is a UK-based market research company that was founded in 1993. The company offers a wide range of research services, including brand research, customer experience research, and media research. Kantar has a strong global presence and operates in more than 100 countries. 
Kantar has a strong reputation for delivering high-quality insights and has won numerous industry awards. The company has also invested heavily in developing digital research tools and solutions, including social media monitoring and data analytics.
- Nielsen
Nielsen is a US-based market research company with a strong presence in Europe. The company offers a wide range of research services, including consumer research, media research, and advertising effectiveness research. Nielsen has a strong global presence and operates in more than 100 countries.
Nielsen is a global measurement and data analytics company that provides valuable insights into consumer behavior and media consumption patterns. The company was founded in 1923 by Arthur C. Nielsen Sr. and has since grown into a major player in the industry, with operations in over 100 countries.
One of Nielsen’s most well-known products is its television ratings system, which measures the number of viewers watching a particular program or channel at a given time. These ratings are used by television networks, advertisers, and other stakeholders to make decisions about programming and advertising. Nielsen’s television ratings have long been considered the gold standard in the industry, and the company continues to innovate in this area with new measurement technologies.
In addition to television ratings, Nielsen also provides insights into consumer behavior across a range of industries, including retail, healthcare, and finance. The company collects data from a variety of sources, including surveys, consumer panels, and retail point-of-sale systems, and uses advanced analytics to identify patterns and trends in consumer behavior.
Nielsen’s data and insights are used by companies to make critical business decisions, such as launching new products, optimizing marketing campaigns, and identifying opportunities for growth. The company’s expertise in data analytics has made it a trusted partner for some of the world’s largest corporations, and its insights are highly valued by marketers and business leaders.
Nielsen has also been a leader in the digital measurement space, providing insights into online and mobile consumer behavior. The company’s Digital Ad Ratings product measures the effectiveness of digital advertising campaigns, helping advertisers to understand how their ads are performing and make data-driven decisions about their campaigns.
In recent years, Nielsen has faced increased competition from other measurement and analytics companies, as well as from technology companies such as Google and Facebook, which have their own measurement tools. However, Nielsen’s longstanding reputation and expertise in the industry continue to give it an advantage in many areas.
Despite its success, Nielsen has also faced criticism and controversy over the years. Some critics have questioned the accuracy of the company’s measurement methods, while others have raised concerns about privacy and data protection. Nielsen has taken steps to address these concerns, including implementing strict data privacy policies and investing in new technologies to improve measurement accuracy.
Overall, Nielsen is a company that plays a critical role in the measurement and analytics industry. Its insights into consumer behavior and media consumption patterns are highly valued by businesses around the world, and its reputation as a trusted source of data and insights is well-established. As technology continues to evolve, Nielsen will need to continue innovating to stay ahead of the curve and maintain its position as a leader in the industry.
5. Euromonitor International: 
Euromonitor International is a leading provider of global market intelligence and strategic market research services.
Euromonitor International is a leading market research firm that provides data and insights on industries, countries, and consumers around the world. Founded in 1972, Euromonitor is headquartered in London, with additional offices in Chicago, Singapore, Shanghai, Vilnius, Santiago, Dubai, Cape Town, and Tokyo.
The company’s research is focused on providing clients with strategic intelligence and analysis to help them make informed decisions about their businesses. Euromonitor’s market research covers a wide range of industries, including consumer goods, services, technology, and healthcare, among others. They also provide country-level analysis, tracking economic and demographic trends to help clients understand and plan for market opportunities.
Euromonitor’s research is based on a combination of primary and secondary sources, including surveys, company reports, trade associations, government publications, and online databases. The company’s team of analysts and researchers are experts in their respective fields, bringing a wealth of knowledge and experience to their work.
In addition to their research services, Euromonitor also provides clients with custom consulting and advisory services. These services are tailored to the specific needs of each client and may include market sizing and forecasting, competitor analysis, and product development support.
Euromonitor’s clients come from a wide range of industries and include multinational corporations, government agencies, financial institutions, and academic institutions. They also serve small and medium-sized enterprises (SMEs) and start-ups, providing them with access to the same high-quality research and insights as larger organizations.
Overall, Euromonitor International is a trusted provider of market research and strategic intelligence, helping clients navigate the complexities of today’s global economy. With a focus on innovation and a commitment to excellence, Euromonitor is well-positioned to continue its leadership in the
6. Research Now:
Research Now is a market research company that offers online research services, including survey research, panel research, and data collection.
Research Now is a global market research company headquartered in Plano, Texas, USA, that offers a wide range of online research services. The company provides survey research, panel research, data collection, and sampling services to businesses, governments, and non-profit organizations around the world.
Research Now’s research panel is one of the largest in the world, with over 11 million members across 40 countries. The company’s proprietary panel allows it to provide clients with real-time insights into consumer behavior and market trends.
Research Now’s research services cover a broad range of industries, including healthcare, finance, technology, and retail. The company’s clients include Fortune 500 companies, government agencies, and academic institutions.
7. TNS Global: TNS Global is a market research company that offers a wide range of research services, including customer research, brand research, and media research.
TNS Global is a leading market research company that specializes in providing insights, data, and consulting services to businesses around the world. Founded in 1946, the company has grown to become a global leader in the market research industry, with operations in over 100 countries.
TNS Global provides a wide range of services to its clients, including brand and communications research, innovation and product development, customer experience and satisfaction research, and market segmentation and targeting. The company has a team of experts who are skilled in using a variety of research methodologies and techniques to gather and analyze data, including surveys, focus groups, in-depth interviews, and observational research.
One of the key strengths of TNS Global is its ability to provide customized solutions to its clients. The company works closely with its clients to understand their specific research needs and develops tailored research programs to meet those needs. This approach ensures that the insights and data provided by TNS Global are relevant, actionable, and provide real value to its clients.
8. Millward Brown: Millward Brown is a global market research company that specializes in brand research, advertising research, and media research.
Millward Brown is a global market research and consulting firm that specializes in brand equity and advertising effectiveness research. The company was founded in 1973 and has since grown to become one of the world’s largest and most respected market research organizations. With a presence in over 50 countries, Millward Brown has developed a reputation for delivering actionable insights that help clients make better decisions and drive business growth.
The company’s core expertise lies in the field of brand equity research. Millward Brown helps its clients understand how their brands are perceived in the market and identify opportunities to improve brand performance. This includes measuring brand awareness, brand image, brand loyalty, and other key metrics that are critical to brand success. By providing clients with detailed insights into their brand performance, Millward Brown enables them to make informed decisions about marketing strategy, brand positioning, and product development.
Another area of expertise for Millward Brown is advertising effectiveness research. The company helps clients measure the impact of their advertising campaigns and identify areas for improvement. This includes tracking key metrics such as brand awareness, message recall, purchase intent, and other indicators of advertising effectiveness. By providing clients with detailed insights into the effectiveness of their advertising campaigns, Millward Brown enables them to optimize their marketing spend and improve ROI.
Millward Brown has developed a wide range of research methodologies and tools to support its brand equity and advertising effectiveness research. These include qualitative and quantitative research techniques, as well as advanced data analytics and modeling tools. The company also leverages its proprietary databases and benchmarks to provide clients with industry-specific insights and best practices.
In addition to its brand equity and advertising effectiveness research, Millward Brown offers a range of other services to support clients’ marketing and business needs. These include customer satisfaction research.
9. YouGov: YouGov is a market research company that specializes in online research, including polling, survey research, and data analytics.
YouGov is a market research company headquartered in London, UK, that specializes in online research. The company provides data analytics and insights through its proprietary online panel of over 10 million people in more than 40 countries.
YouGov’s research services include political polling, consumer research, brand tracking, and reputation management. The company’s data-driven approach has made it a trusted source of information for businesses, governments, and media organizations around the world.
Some of the notable studies conducted by YouGov include tracking public opinion on Brexit, the US presidential elections, and the COVID-19 pandemic.
10. Harris Interactive: Harris Interactive is a market research company that provides research services for a range of industries, including healthcare, media, and financial services.
