Top 10 Best Social Commerce Companies In India In 2023

INTRODUCTION

India is a rapidly growing economy, with more and more people turning to online platforms for shopping and other services. Social commerce companies have become an integral part of the Indian market, providing customers easy access to products and services.

In 2023, social commerce in India consists of many companies offering a wide range of services and products, such as e-commerce stores, payment gateways, advertising networks, social media marketing, and much more. Companies like Flipkart, Paytm, Amazon, Snapdeal, and Myntra are some of the most popular social commerce companies in India.

These companies offer customers the ability to purchase items, track orders, make payments, receive promotions, and even use digital wallets. Customers also get access to exclusive deals and discounts that can be used on all kinds of goods and services.

As technology continues to evolve and expand, so will social commerce companies’ presence in India and the services they offer.

IMPORTANCE

Social commerce companies in India have been increasing in importance over the past few years, and in 2023 they will be an even more significant part of the economy.

Social commerce allows businesses to leverage the power of social media platforms such as Facebook, Instagram, and Twitter to drive sales and increase their customer base. This is especially beneficial for small and medium-sized businesses that don’t have the resources to invest in traditional marketing campaigns.

In 2023, India is expected to become the second-largest e-commerce market in the world. With a population of 1.38 billion people and an increasing number of internet users, India is well-positioned to benefit from the growth of social commerce.

Indian consumers are becoming increasingly comfortable with online shopping and digital payment platforms, making it easier for businesses to reach customers on these popular platforms.

In addition, India’s government has also taken steps to ensure that online transactions are secure and transparent. The government has created a unified payments interface (UPI) that enables users to conduct safe transactions without sharing their bank details. This has further boosted the confidence of customers in making online purchases.

Social commerce companies in India are also helping businesses to create more personalized customer experiences. By leveraging the latest technologies, such as artificial intelligence and machine learning, these companies provide innovative solutions to help businesses better understand their customers.

This helps them offer more targeted products and services, increasing customer loyalty and higher sales.

Overall, social commerce companies in India are playing an increasingly important role in the growth of the country’s economy. They enable businesses to reach a larger audience, create more personalized experiences, and take advantage of secure payment platforms.

As the trend continues to grow, India will become one of the world’s most important markets for social commerce in the coming years.

Here are the top 10 best social commerce companies in India in 2023

Flipkart – Flipkart is one of India’s largest e-commerce companies, founded in 2007 by Sachin Bansal and Binny Bansal. It started as an online bookstore but now offers many products, including electronics, apparel, home appliances and more. Flipkart has more than 100 million registered users, with over 10 million products listed on its platform.

It has over 45,000 employees and more than 200,000 sellers. Flipkart offers customers various payment options (cash on delivery, credit/debit cards, net banking, UPI and digital wallets), same-day delivery services, and easy return policies. The company also runs a loyalty program called “Flipkart Plus”, which provides exclusive discounts and other benefits to its members.

Flipkart’s private label, “MarQ”, focuses on selling consumer electronics, appliances, and fashion accessories. Flipkart owns Myntra and Jabong, two of India’s largest online fashion stores. In 2018, it acquired eBay India and entered into a strategic partnership with Walmart, becoming the largest e-commerce firm in the country.

It has been aggressively investing in technology and logistics to stay ahead of the competition and provide a seamless shopping experience to its customers. Flipkart is constantly striving to innovate and create new experiences for its users.

Amazon India – Amazon India is the leading e-commerce company in India, with a customer base of over 100 million users. Founded in 2013, Amazon India has grown exponentially in the last few years, becoming one of the largest online marketplaces in the country.

Amazon India offers a wide variety of products and services, including electronics, books, movies, music, apparel, toys, home & kitchen appliances, furniture, groceries, sports equipment, cars & motorcycles, pet supplies, health & beauty products, and much more.

Amazon India also offers many convenient payment options such as Cash on Delivery, EMI, Credit Card, Debit Card, Net Banking and Amazon Pay. Customers can take advantage of free shipping, fast delivery, easy returns and 24/7 customer service.

Amazon India also provides customers with Amazon Prime, which offers exclusive discounts, free shipping and access to Prime Video, among other benefits. Amazon India has partnered with numerous leading brands, providing customers with an extensive selection of quality products at competitive prices.

All in all, Amazon India is one of the most popular and trusted e-commerce companies in India today.

Snapdeal – Snapdeal is a leading online marketplace in India. Founded in 2010, the company has grown rapidly and now covers millions of products across hundreds of categories, including electronics, fashion, home & kitchen, sports & fitness, books & media and many more.

Snapdeal provides its customers with a great shopping experience by offering unbeatable deals, secure payments, easy returns and fast delivery. The company has also created a strong customer engagement platform that helps connect buyers with sellers and encourages them to make informed purchases.

Snapdeal is also committed to providing an exceptional customer service experience through its 24×7 customer care team, which is available to answer any queries or concerns quickly and effectively. In addition, customers can use the Snapdeal app to explore and purchase from a range of convenient payment options such as net banking, credit/debit cards, cash on delivery etc.

With its commitment to innovation, Snapdeal continues to strive for excellence, making it one of the most trusted e-commerce sites in the country.

Paytm Mall – Paytm Mall is an Indian e-commerce company that was launched in February 2017. It is a part of the Paytm digital payments ecosystem and provides a platform for buying products online.

Paytm Mall has a wide variety of products ranging from fashion to electronics, home appliances and more. The goal of Paytm Mall is to become India’s leading online marketplace and provide customers with a great shopping experience.

Paytm Mall has grown rapidly since its launch, becoming one of India’s largest e-commerce platforms in terms of market share. They offer a variety of payment options, including cash on delivery, debit card, credit card and net banking. Paytm Mall also offers easy returns and refunds policy, customer support, rewards and discounts, and secure transactions.

Paytm Mall also includes a feature known as ‘pay with Paytm’, which allows customers to pay directly using their Paytm account. This makes it easier for customers to shop and make payments without having to enter any payment details. Paytm Mall also has a loyalty program called ‘Paytm First’, which allows customers to earn points when they purchase items from the store.

In addition to this, Paytm Mall also enables customers to purchase gift cards for special occasions. They have a wide selection of gift cards, including movie tickets, dining vouchers, spa treatments and more. Furthermore, Paytm Mall also provides customers with free home delivery on select orders.

Overall, Paytm Mall is an Indian e-commerce platform that offers customers a great shopping experience. It also provides a variety of payment options and features, such as pay with Paytm, a loyalty program and free home delivery.

Myntra – Myntra is an Indian fashion and lifestyle e-commerce company based in Bangalore, Karnataka. Founded in 2007, the company sells apparel, footwear, accessories, beauty products, and home furnishings.

Myntra’s products are available across multiple platforms, such as mobile apps, websites, and kiosks. It has 600+ brands, 35000+ styles, and over 2.5 million registered users. Myntra also offers subscription services for personalized clothing, provides interactive features like try-on for customers to experience real-time fitting, and delivers its products pan India.

The company aims to bridge the gap between the physical and digital worlds by providing a seamless shopping experience. Myntra focuses on customer convenience by providing customized recommendations, express shipping, and secure payment modes.

It also works with designers to develop new products that cater to the latest trends. Myntra offers unmatched deals and discounts, and exclusive offers on its products. With its wide selection of fashionable and affordable products, quality assurance and timely delivery, Myntra strives to bring a unique online shopping experience.

Shopclues – ShopClues is an Indian e-commerce company founded in July 2011 by Sanjay Sethi, Sandeep Aggarwal and Radhika Aggarwal. It is based in Gurgaon, India and is an online marketplace that offers a wide range of products, including apparel, home furnishing, accessories, electronics, jewellery and other items.

The company has more than 8 million registered users with over 35 million monthly visits to its website. ShopClues provides a great deal of convenience by offering users a one-stop shop for their shopping needs. Customers can find products from a variety of categories, making it easy to find the perfect product for their needs.

ShopClues also offers a variety of payment options, including cash on delivery, credit cards, debit cards, net banking, and PayPal. The company also provides customers with easy-to-use tools such as price comparison, product reviews, and filters to help them find the best deals.

ShopClues also offers discounts, coupons and promotions throughout the year, helping customers save money on their purchases. With its simple yet effective business model, ShopClues has quickly become one of the leading e-commerce companies in India.

Infibeam – Infibeam is an e-commerce company based in India. Founded in 2007, the company provides an online platform for retail and wholesale trading across a wide range of products, including electronics, clothing, books, home appliances, and many more. The company has grown rapidly over the past decade and currently has over 1 million registered users.

Infibeam offers innovative services such as cash on delivery, free shipping, and product search filters. It also offers multiple payment options and easy checkout processes. In addition, the company provides customers with useful information about the products they are interested in, such as reviews and ratings.

With offices in Delhi, Bangalore, Ahmedabad, and Mumbai, Infibeam serves customers in over 200 cities across India. It also offers worldwide shipping and a 24×7 customer support team. Infibeam is committed to providing customers with a safe and secure online shopping experience.

The company works hard to ensure its products are of top quality and comply with industry standards. It also strives to provide customers with fast and efficient service. With its commitment to providing value, innovation, and convenience, Infibeam is one of the fastest-growing e-commerce companies in India.

Jabong – Jabong is a rapidly growing e-commerce platform based in India. Founded in 2012, the company quickly rose to be a major player in the country’s online shopping industry. Jabong offers a wide range of products, from apparel and footwear to accessories and home décor items, making it a one-stop shop for all your shopping needs.

The company also provides services such as cash on delivery and easy return and exchange policies. As of April 2023, Jabong has over 5 million registered users and more than 10 million monthly visits, making it one of the most popular online shopping destinations in India.

Additionally, Jabong has a strong social media presence, with over 4 million followers on Instagram and 2 million followers on Facebook. With its focus on providing quality customer service and offering a wide selection of products across different price points, Jabong has become an essential part of the Indian retail landscape.

Ajio – AJIO is a leading digital fashion platform based in India. Founded in 2016, AJIO has quickly grown to become one of the largest fashion retailers in the country. With its large selection of quality apparel and accessories, AJIO provides customers with an unparalleled shopping experience.

At AJIO, customers can find apparel and accessories from top international and domestic brands, as well as the latest trends from emerging labels. In addition to its vast selection of products, AJIO also offers exclusive promotions and discounts. Its interactive website and app make it easy for shoppers to browse, select, and purchase items.

Furthermore, AJIO’s customer service team is always available to answer any questions or concerns. With its cutting-edge technology, excellent customer service, and wide range of fashion offerings, AJIO has established itself as one of the leading digital fashion retailers in India.

Voonik – Voonik is an online fashion store based in India, founded in 2013. It offers a wide range of apparel and accessories for men, women, and kids. Voonik features more than 3 million products from over 15000 brands, with discounts of up to 70% on select items.

Customers can shop by fashion trends (like bohemian, athleisure, and formal) and personalised picks, as well as browse through their extensive product catalogue. The site also has a “try-on” feature for shoppers who want to try out an item before buying it. Voonik’s payment options include cash on delivery, net banking, credit/debit cards, and UPI.

Voonik is known for its customer-oriented approach to shopping. They offer personalized recommendations, 24×7 customer support, and fast delivery services. Additionally, they have a 30-day return policy and secure payment gateways.

Their loyalty program rewards customers with additional discounts and exclusive access to deals. In the last few years, Voonik has also expanded its operations to include international brands. It has recently launched a new mobile app which makes its services even more convenient and accessible.

CONCLUSION

In 2023, India will be home to many successful social commerce companies offering a wide range of products and services. Customers will benefit from the convenience and ease of shopping online, while businesses will take advantage of innovative marketing strategies and access to customer data.

The e-commerce sector in India is expected to grow at a compound annual growth rate of 31% over the next five years, making it one of the most attractive markets in the world.

Companies like Flipkart, Amazon, and Paytm are leading the way, but smaller players are emerging as well.

With the right strategies and tactics, these companies can leverage their presence to gain customers and increase revenue.