Reliance is India’s original disruptor: Suhel Seth on launch huge of ‘JioBharat’ phone

Reliance is India’s original disruptor: Suhel Seth on launch huge of ‘JioBharat’ phone

Reliance Jio, the telecom subsidiary of Reliance Industries Ltd, made an announcement on July 3 regarding the launch of the “JioBharat” phones, which are internet-enabled feature phones available at a starting price of Rs 999.

Suhel Seth, Chairman of the CII Branding and Marketing Committee and Managing Partner at Counselage India, highlighted that Reliance has always shown a commitment to every Indian, regardless of factors such as caste, color, creed, or income.

The introduction of the JioBharat phone aligns with this commitment by promoting digital democracy and empowerment. It aims to enable users to engage in various activities through their phones, emphasizing accessibility and inclusivity. Seth compared this launch to the historical significance of Mukesh Ambani’s introduction of Jio in 2016, highlighting its impact on Indian telecom and the digitization journey of the country.

Seth highlights that Reliance has played a crucial role in creating equal access opportunities across different platforms, emphasizing their impartiality and unwavering focus on consumer needs. He asserts that Reliance’s initiatives have successfully empowered every Indian by breaking down the barriers of financial constraints and limited access. By providing affordable access to technology, Reliance has paved the way for individuals to enjoy high-quality connectivity that was previously out of reach.

Jio’s launch of the JioBharat phones is aligned with their vision of achieving a “2G-mukt Bharat” or a 2G-free India. This strategic initiative aims to tackle the digital divide by specifically targeting the 250 million feature phone users in the country who are currently limited to 2G technology. With Jio’s affordable offerings, these users will now have access to internet-enabled devices, allowing them to experience the advantages of internet connectivity.

The primary objective of Jio’s initiative is to bridge the gap and ensure that feature phone users can actively participate in the digital era. By providing affordable and accessible phones, Jio aims to empower individuals and communities that were previously excluded from the digital revolution. The initiative signifies a significant step towards creating a more inclusive society, where everyone, regardless of their background or financial constraints, can benefit from the transformative power of technology.

Through this endeavor, Jio is working towards creating equal opportunities for individuals to harness the benefits of internet connectivity, enabling them to access information, services, and opportunities that were previously out of reach. By equipping feature phone users with internet-enabled devices, Jio is enabling them to connect, communicate, and engage in various aspects of digital life, including education, e-commerce, digital payments, and more.

By bridging the digital divide, Jio is striving to ensure that every individual, regardless of their circumstances, can actively participate in the digital revolution and reap the benefits of technological advancements.By equipping feature phone users with internet-enabled devices, Jio is enabling them to connect, communicate, and engage in various aspects of digital life, including education, e-commerce, digital payments, and more.

According to Seth, the launch of Jio in 2016 brought about a transformation in the telecom market. It compelled the industry to undergo a much-needed price correction, as Jio introduced highly competitive and affordable pricing plans that disrupted the existing market dynamics. This move forced other telecom operators to reevaluate their pricing strategies and make adjustments to remain competitive.

In addition to price correction, Jio’s entry also brought about a behavior correction among the established telecom operators. The previously prevailing arrogance and complacency among these operators vanished overnight when they were faced with the challenge posed by Jio. The disruptive pricing and superior performance offered by Jio compelled them to reassess their approaches and adopt more customer-centric strategies.

Seth believes that the current launch of the JioBharat phones signifies another significant moment in the telecom industry. He asserts that the price and performance of these phones will surpass what is currently available in the market. With Jio’s track record of providing cost-effective services and superior network performance, Seth anticipates that the launch of the JioBharat phones will once again push the boundaries and set new benchmarks in terms of affordability and quality.

Overall, Seth highlights that Jio’s entry in 2016 brought about a seismic shift in the telecom industry, leading to price and behavior corrections. He expects the current launch of the JioBharat phones to have a similar impact, offering users an unmatched combination of affordability and performance, thereby reshaping the market once again.

Seth states that the launch of the JioBharat phones sets a benchmark for future products and services in various sectors where affordability plays a crucial role. He suggests that Reliance will continue to apply the same principles across every category in which it operates.

He further explains that consumers can expect similar disruptive innovations from Reliance in other sectors, such as FMCG (Fast Moving Consumer Goods) and beyond. Reliance Industries has a track record of being India’s original disruptor, known for challenging existing market norms and introducing groundbreaking offerings. Seth highlights that Reliance not only disrupts the market but also creates new market segments, adding value to the industry as a whole.

Seth’s statements suggest that Reliance’s disruptive approach and commitment to affordability are not limited to the telecom sector alone. The company’s focus on creating equal access opportunities and empowering consumers extends to other sectors as well. This implies that Reliance is likely to introduce innovative and value-driven solutions in various industries, following the same disruptive principles that have become synonymous with the Reliance brand.

Furthermore, Reliance’s commitment to affordability and disruption may extend to sectors such as e-commerce, digital services, healthcare, and more. These sectors often face challenges related to access and affordability, and Reliance’s disruptive approach can play a transformative role in addressing these issues. By leveraging its technological prowess, strong infrastructure, and customer-centric mindset, Reliance can introduce innovative solutions that revolutionize these industries.

Overall, Seth’s statements suggest that Reliance’s disruptive approach and commitment to affordability will permeate various sectors. By challenging existing market dynamics, Reliance has the potential to introduce value-driven solutions that empower consumers and create new market segments. As a result, we can expect to see Reliance continuing to push boundaries and reshape industries through its disruptive and affordable offerings.