Rajasthan Royals and Luminous Power Technologies extend title sponsorship until 2025
Rajasthan Royals and Luminous Power Technologies extend title sponsorship until 2025
Rajasthan Royals, owned by Royals Sports Group, has extended its partnership with Luminous Power Technologies, an energy solutions provider. Luminous will continue as the title sponsor for the team in the upcoming two seasons. Building on the success of their previous collaboration, the extension will see the Luminous logo prominently displayed on the front of Rajasthan Royals’ official jerseys and training kits.
Beyond the on-field representation, Rajasthan Royals and Luminous Power Technologies are aligning for a shared cause – encouraging participation in sustainability initiatives in Rajasthan to drive positive community impact. This collaborative effort reflects a commitment to leveraging the platform of sports to promote social and environmental responsibility.
The partnership extension comes in the context of Rajasthan Royals’ commitment to creating a meaningful impact both on and off the cricket field. By partnering with Luminous Power Technologies, the franchise aims to amplify its efforts toward fostering sustainability and community engagement. The visibility of Luminous branding on the team’s jerseys underscores the continued strength and collaboration between the two entities.
As title sponsor, Luminous Power Technologies will play a crucial role in enhancing the brand visibility of Rajasthan Royals during various domestic and international cricket events. The association not only highlights the shared values of both brands but also showcases the potential of sports sponsorships to contribute to larger social and environmental causes.
This extended partnership signifies the positive synergy between Rajasthan Royals and Luminous Power Technologies, bringing together the realms of sports and sustainable initiatives for the betterment of communities in Rajasthan. The collaboration serves as a testament to the role of sports franchises in promoting responsible corporate citizenship and fostering positive change.
Rajasthan Royals, the franchise owned by Royals Sports Group, and Luminous Power Technologies, an energy solutions provider, have announced a two-year extension of their partnership. Luminous will continue as the title sponsor for Rajasthan Royals, solidifying their successful collaboration from the previous season.
The renewal of this partnership goes beyond the cricket field, as both entities are joining forces to promote sustainability initiatives in Rajasthan, fostering positive community impact. As part of this commitment, the Luminous logo will prominently feature on the front of Rajasthan Royals’ official jerseys and training kits, showcasing their shared dedication to social and environmental responsibility.
Jake Lush McCrum, the CEO of Rajasthan Royals, expressed excitement about the extended partnership, emphasizing the alignment of values between the two organizations. He highlighted the success of their previous collaboration, contributing to the strengthening of Luminous’ national and global presence through impactful initiatives.
The renewed partnership provides a platform for Rajasthan Royals and Luminous Power Technologies to deepen their engagement with fans and consumers throughout the year. The collaboration aims to drive life-changing campaigns while innovating together, creating a positive and lasting impact.
A key focus of the extended partnership is the activation of solar energy initiatives to enrich livelihoods in communities across Rajasthan. The collaboration reflects the commitment of both organizations to making a meaningful contribution beyond the realm of sports, leveraging the influence of cricket to drive positive change.
The CEO of Rajasthan Royals emphasized the excitement surrounding the shared values and the potential to create social impact. The renewal of the partnership allows both entities to continue their mission of bringing about positive change in the communities they serve.
This extended collaboration underscores the role of sports franchises in fostering social responsibility and contributing to sustainable development goals. By leveraging their collective reach and influence, Rajasthan Royals and Luminous Power Technologies aim to make a significant and lasting impact on communities in Rajasthan.
The two-year extension of the partnership between Luminous Power Technologies and Rajasthan Royals underscores the shared success of the previous season and the aligned vision of both entities. Both brands are committed to innovation and sustainability, recognizing the significance of making a positive impact on society. This shared commitment will be reflected in the future initiatives jointly undertaken by Luminous Power Technologies and Rajasthan Royals.
The extension provides an opportunity for both organizations to build on the positive outcomes of their collaboration and continue making a meaningful contribution, not only in the realm of cricket but also in community-focused initiatives. The shared values and commitment to social responsibility highlight the potential for impactful campaigns that go beyond the traditional boundaries of sports partnerships.
As both entities work together to drive positive change and contribute to sustainability initiatives in Rajasthan, the renewed partnership emphasizes the enduring nature of their collaboration. By leveraging the platform of cricket, Rajasthan Royals and Luminous Power Technologies aim to create lasting value and make a difference in the lives of the communities they engage with.
The extension of the partnership reflects the mutual trust and shared goals of Luminous Power Technologies and Rajasthan Royals. It positions the collaboration as a model for sports franchises and sponsors looking to align their values and efforts for a greater social impact. The joint initiatives planned for the future underscore the commitment to innovation, sustainability, and community engagement that defines this successful partnership.
Luminous Power Technologies and Rajasthan Royals have extended their association for the next two seasons, with Luminous continuing as the team’s title sponsor. Building on the success of their previous partnership, the two brands will display their association both on and off the field. The Luminous logo will be featured on the front of the Rajasthan Royals’ official jersey and training kits. The collaboration aims to encourage participation in sustainability initiatives in Rajasthan for community impact.
“After our successful partnership last year where we helped strengthen Luminous’ national and global footprint through impactful collaborations, we are delighted to have signed this two-year extension.
Our values are deeply aligned, and the social impact that we intend to create through effectively activating solar energy and enriching livelihoods in communities across Rajasthan is incredibly exciting! The renewal of our partnership gives us both the opportunity to deeply engage with our fans and consumers throughout the year and drive incredible life-changing campaigns while innovating together every step of the way,” said Jake Lush McCrum, CEO of Rajasthan Royals.
The extension of the partnership highlights the shared success of the previous season and the aligned vision of both brands. With a commitment to innovation and sustainability, the collaboration aims to make a positive impact on society. Both entities plan to undertake joint initiatives that go beyond traditional sports partnerships, emphasizing their commitment to social responsibility.
“As a brand, we continuously explore meaningful associations which help us establish a deeper connection with our stakeholders. As Luminous takes center stage on the Rajasthan Royals team’s official playing kits, this collaboration represents more than a sponsorship; it reflects the mutual respect and alignment of both brands and reiterates our dedication to nurturing a sporting ecosystem via strategic partnerships.
Together, we forge a compelling alliance, poised to drive innovation, champion sustainability, and catalyse positive change within individuals and communities. The extension not only acknowledges the triumphs of our past season but propels us into a future filled with exciting possibilities,” said Preeti Bajaj, MD and CEO of Luminous Power Technologies.
The extended association between Luminous Power Technologies and Rajasthan Royals aligns the transformative goals of a brand committed to revolutionizing the energy landscape with technology and innovation and a cricket team actively engaged in societal transformation. The partnership aims to amplify the collective efforts of both brands in making a lasting difference in the innovation, sustainability, and societal impact space.
“After our successful partnership last year where we helped strengthen Luminous’ national and global footprint through impactful collaborations, we are delighted to have signed this two-year extension.
Our values are deeply aligned, and the social impact that we intend to create through effectively activating solar energy and enriching livelihoods in communities across Rajasthan is incredibly exciting! The renewal of our partnership gives us both the opportunity to deeply engage with our fans and consumers throughout the year and drive incredible life-changing campaigns while innovating together every step of the way,” said Jake Lush McCrum, CEO of Rajasthan Royals.
The partnership goes beyond traditional sports sponsorships, reflecting a commitment to social responsibility. The collaboration aims to encourage participation in sustainability initiatives in Rajasthan for community impact. The Luminous logo will be prominently displayed on the front of the Rajasthan Royals’ official jersey and training kits.
“As a brand, we continuously explore meaningful associations which help us establish a deeper connection with our stakeholders. As Luminous takes center stage on the Rajasthan Royals team’s official playing kits, this collaboration represents more than a sponsorship; it reflects the mutual respect and alignment of both brands and reiterates our dedication to nurturing a sporting ecosystem via strategic partnerships. Together, we forge a compelling alliance, poised to drive innovation, champion sustainability, and catalyse positive change within individuals and communities. The extension not only acknowledges the triumphs of our past season but propels us into a future filled with exciting possibilities,” said Preeti Bajaj, MD and CEO of Luminous Power Technologies.
The renewed partnership highlights the shared success of the previous season and emphasizes their commitment to social responsibility, making a positive impact on society through innovation and sustainability initiatives.
