PR Solutions Startup Wizikey secures an investment of ₹2.5 crore from IAN
07 May 2019, India:
PR solutions startup Wizikey has raised ₹2.5 crore from Indian Angel Network (IAN). The funding round was led by prominent IAN investors including Alok Mittal, Ambarish Raghuvanshi, and Saumya Meattle (Investor Director).
Other angels including Raman Roy (Chairman, NASSCOM), Ajai Choudhary (Cofounder, HCL) and Arun Duggal (Chairman, ICR) and others also participated in the funding round.
The startup will use the fresh capital to further develop its product offerings and scaling it to cover multiple vernacular languages. The startup will also use the funds for enhancing the platform’s AI and Machine Learning-based capabilities to power its recommendation engine, along with optimizing the quality of content creation.
Aakriti Bhargava, Co-founder, Wizikey, said, “Public relations is one of the most potent tools that can help businesses organically garner market credibility and increase consumer mindshare. However, a majority of businesses are shying away from PR, for lack of a transparent and nifty platform.”
Aakriti Bhargava, added, “Wizikey was launched to address this exact market gap. We are delighted to have secured funding from prominent IAN investors. With them supporting our growth, we will be able to improve and scale our product and thereby the industry.”
Alok Mittal , said, “The Indian PR and social media industry is an extremely lucrative market that is ripe for disruption. We are confident that Wizikey has the right mix of industry expertise and tech capabilities to create such a disruption and will emerge as a game-changer in this high-potential market space.”
Saumya Meattle and Ambarish Raghuvanshi said, “With its unique and innovative services, Wizikey is solves a deep seated problem in the PR industry, attacks opacity and helps Indian businesses create meaningful engagements with the media fraternity by democratising access.”
Wizikey was founded by Aakriti Bhargava and Anshul Sushil. It is a SaaS-based product that enables businesses to discover relevant journalists, and send information to them via the platform.
(Image – Wizikey)
Source: Techstory
