Top 10 Best OOH Media Companies In India In 2023

INTRODUCTION

In India, the OOH (Out of Home) media sector has been growing consistently over the past few years. The growth is mainly attributed to increasing demand from advertisers, an expansion in digital outdoor advertising, and a rise in public transit infrastructure.

In addition, the emergence of new technologies like location-based services, augmented reality, and virtual reality have also contributed to the boom in the OOH media market.

In 2023, there are expected to be many OOH media companies operating in India. These companies will offer various services, ranging from conventional mediums such as billboards and kiosks to digital ones like video walls and interactive displays. Advertisers can also opt for mobile display networks, which allow them to display advertisements on private vehicles.

The widespread availability of smart devices and advancements in digital media will drive more traffic to OOH media companies in India. Companies will use data-driven analytics to target their audiences better and create campaigns that deliver maximum results. Furthermore, the use of artificial intelligence and machine-learning algorithms will help them in displaying innovative content.

In conclusion, OOH media companies in India are set to witness strong growth in 2023. With the increasing demand from advertisers, the emergence of new technologies, and the availability of smart devices, these companies will continue to increase their presence in the market and provide innovative solutions to meet the needs of their customers.

IMPORTANCE

In 2023, ooh (out-of-home) media companies in India will be extremely important for businesses looking to reach large audiences. OOH media includes billboards, transit ads, street furniture, and more. It is a great way to get your message out to people in a highly visible way.

OOH media companies in India have access to hundreds of millions of people in major cities like Delhi, Mumbai, Kolkata, and Bangalore. With the help of these companies, businesses can easily target their desired audience and deliver their message effectively.

In India, OOH media companies have also been able to leverage advances in digital technology to reach even greater numbers of people. For example, companies can use digital signage to display targeted messages on screens located in busy public spaces.

Additionally, many OOH media companies are now using automated tracking systems that allow advertisers to track the effectiveness of campaigns in real time. This means that businesses can quickly make changes to their messages on the fly if necessary.

Overall, OOH media companies in India will continue to play an important role in advertising and marketing in 2023. They provide businesses with an effective way to reach large audiences in an efficient manner.

As technology continues to advance, OOH media companies in India will be able to leverage these advancements to improve the effectiveness of their campaigns further.

Here are the top 10 best ooh media companies in India in 2023

Dentsu Aegis Network – Dentsu Aegis Network is a global media, digital and creative agency network. It is made up of 11 group brands, including Carat, Dentsu X, Isobar, iProspect, Vizeum, Posterscope, MCN, Amplifi, MKTG, Data2Decisions, and live. Their goal is to provide the most comprehensive marketing solutions by combining the power of creativity, technology and data science.

The network spans over 145 countries with more than 45,000 dedicated specialists in various fields, such as data and analytics, media, creative content, CRM, direct marketing, commerce, search engine optimization and mobile services.

They specialize in delivering integrated communications solutions that help clients reach their target audiences across multiple channels. As part of its mission, Dentsu Aegis Network works to ensure that its offerings are tailored to meet each client’s individual needs.

Their team consists of experienced professionals who have a deep understanding of the market and are highly skilled in creating and executing campaigns that drive real results.

From helping clients develop effective strategies to managing campaigns, they work to create unique, engaging experiences throughout the customer journey. In addition, they have strong relationships with key partners and media owners, which allow them to access exclusive opportunities and insights.

In addition to providing campaign management services, the network also offers consulting and digital transformation services. These include everything from website development to creating and managing cloud-based solutions to enable better decision-making.

Ultimately, Dentsu Aegis Network is committed to helping brands succeed in an ever-changing marketplace. Through their expertise and collective insights, they strive to help organizations realize their full potential and maximize their return on investments.

WPP plc – WPPL PLC is a world-leading multinational telecommunications and technology company headquartered in London, England. It is one of the largest companies in the world, with a market capitalization of over $400 billion. The company operates in over 180 countries and employs over 200,000 people globally.

WPPL was founded in 2003 and has grown exponentially over the past two decades. The company offers a wide range of services, such as mobile telephony, broadband internet, satellite television, and digital media streaming.

WPPL’s core focus is on providing affordable and reliable communication solutions to customers around the world. The company has achieved significant success in developing innovative products and services that meet the needs of its customers.

The company’s mission is to empower people by making communication more accessible, reliable, and secure. WPPL has established a global network of offices, research centers, and innovation hubs in order to make sure that their products and services are available to customers in every corner of the world.

WPPL also makes use of advanced technologies such as artificial intelligence and machine learning in order to provide better customer experience. Additionally, the company has invested heavily in research and development in order to develop cutting-edge products and services for the future.

WPPL is committed to providing both quality services and technological advancements to its customers.

Havas Group – Havas Group is a global communications and advertising group. Founded in 1835, it currently operates in more than 100 countries around the world and serves over 30,000 clients.

The company has a wide range of services that include digital marketing, traditional and online media buying, public relations, healthcare communication, sports and entertainment marketing, and corporate reputation. Havas Group also owns several leading international agencies such as Euro RSCG, Arnold Worldwide, and MPG.

Havas Group focuses on creating meaningful experiences for its clients and consumers through integrated and creatively driven communication offerings. The company’s strategic capabilities focus on four main areas – creativity, media, data and technology.

Havas Group works with a diverse range of global clients, including Microsoft, Coca Cola, IBM, Unilever, Nestle, Exon Mobile and many other major global brands. The company prides itself on its commitment to creativity, innovation, effectiveness and sustainability in all its activities.

Havas Group is focused on delivering brand experiences that are relevant, engaging and inspiring. It uses creative technology and data analytics to create value for its clients, helping them to connect with their customers in an increasingly complex world.

The company believes in developing innovative solutions to meet today’s consumer challenges and opportunities, creating strategies for long-term growth. With a commitment to sustainability, Havas Group strives to ensure that its clients make good use of their resources, creating positive social and economic change.

Publicis Groupe – Publicis Groupe is a global leader in marketing and advertising solutions, with operations in over 100 countries. Founded in 1926, Publicis Groupe is the world’s third-largest communications group behind WPP and Omnicom.

The company specializes in providing integrated solutions to brands, digital services, media planning, content creation, and social media strategy. The company works across multiple disciplines, including advertising, digital, mobile, and media strategies.

Publicis Groupe has a wide range of capabilities such as media buying and planning, content creation, influencer marketing, creativity, digital strategy, public relations and customer experience design. The company works with both large and small clients, from Fortune 500 companies to start-ups, helping them to identify and target the right people, create meaningful connections and deliver measurable results.

Publicis Groupe offers cutting-edge solutions that leverage data and analytics to drive decision-making, ensure accuracy, and maximize reach and impact. The company’s proprietary technology platform, Connect 360, provides insights and analysis to allow clients to make more informed decisions. The platform also helps to develop custom campaigns and optimize ad spending.

Publicis Groupe’s mission is always to be at the forefront of innovation and to use its unique assets, data, and technology to serve its clients better. The company strives to provide creative solutions that help brands build lasting relationships with their customers. Publicis Groupe offers unparalleled access to talent and resources, enabling clients to get the best results for their businesses.

With offices in more than 40 countries and over 60,000 employees, Publicis Groupe is committed to making a positive difference in the lives of its clients and their customers.

IPG Mediabrands – IPG Mediabrands is a global media agency network created in 2007 by Interpublic Group (IPG). It operates in over 100 countries and is one of the world’s leading media agency networks, providing services to over 5,000 clients. The IPG Mediabrands network comprises seven distinct agencies: UM, Initiative, Magna, BPN, plus ID Comms, Orion and Advanced.

The company specializes in helping clients maximize their marketing potential across all platforms, from traditional media such as television, radio, and print to digital platforms, including search engine optimization, programmatic buying, and social media marketing.

IPG Mediabrands offers expertise in analytics, strategy and research, as well as creative services. Its services include media planning and buying, data analysis, audience segmentation, market research, and creative design.

IPG Mediabrands also provides access to advanced technology and tools for more effective media planning and buying. This includes proprietary tools and software that allow the company to track and optimize client results across channels. These tools analyze the effectiveness of campaigns and provide insights into target audiences.

In addition to its media planning and buying capabilities, IPG Mediabrands provides consulting services to its clients. This includes market analysis, consumer trends, and brand positioning. Through its strategic partnerships with other industry leaders, IPG Mediabrands can also offer full-service 360-degree campaigns as well as integrated advertising solutions.

In summary, IPG Mediabrands is an international media service provider that offers its clients a variety of services ranging from traditional media planning and buying to cutting-edge digital marketing solutions. Its experienced team of experts provides clients with the knowledge and resources they need to maximize their media exposure and reach their desired audiences.

OMD India – OMD India is a leading digital marketing and advertising agency in India. They provide services such as media planning and buying, search engine optimization, social media management, content marketing, and more. Their mission is to help their clients succeed in the digital space by creating innovative campaigns and strategies.

They have a team of highly experienced professionals who are experts in the field of digital marketing. OMD India has worked with some of the biggest brands in the country, including Pepsi, Samsung, Microsoft, and many more. They focus on understanding the needs of their clients and delivering the best possible solutions.

With their team’s combined expertise, they often produce results that exceed even the highest expectations. OMD India’s commitment to innovation, creativity, and customer service has earned them recognition from both peers and industry leaders. They have won several awards for their excellence in digital marketing and advertising.

Their team is constantly striving to come up with unique ideas and ways to improve their services and offerings. OMD India is a trusted partner for many leading companies looking to optimize their performance in the digital space.

Zenith India – Zenith India Company is a leading industrial and commercial corporation based in New Delhi, India. Founded in 1999, the company has grown to become one of the most prominent players in the Indian manufacturing sector. The company’s main areas of business include automotive components, electricals, electronics, telecommunications, and medical device manufacturing.

Zenith India Company is renowned for its commitment to quality and innovative technology. Its products are recognized all over the world for their superior performance and reliability. The company has consistently been at the forefront of technological advancement and innovation in India, introducing advanced technologies from other countries into its production processes.

Zenith India Company employs a highly skilled and experienced workforce of more than 10,000 people, making it one of the largest private employers in the country. It has strong partnerships with renowned international companies such as General Electric, Siemens, Panasonic, Samsung, and Nokia. This enables the company to stay at the cutting edge of technology and develop various products that meet the changing needs of the customers.

The company follows stringent quality standards in order to ensure that its products meet global standards of excellence and safety. It regularly invests in training and development programs to ensure that its employees are always up to date with the latest technologies and advancements.

In addition, Zenith India Company also engages in research and development activities, investing heavily in new product design and development techniques.

Zenith India Company has a strong presence in the global market, with its products being exported to more than 50 countries across the world. The company has achieved unparalleled success in the domestic market due to its consistent commitment to quality and innovation.

With its focus on customer satisfaction and customer service, Zenith India Company is well-placed to continue its growth and expansion in the coming years.

Mullen Lowe Lintas Group – Mullen Lowe Lintas Group is a global communications network that spans multiple disciplines, including advertising, digital marketing, public relations and brand experiences.

Founded in India in 1989, the network has grown to include offices in over 20 countries across four continents. The network is structured around seven core capabilities: Advertising, Digital, Media, Experiential & Activation, Design & Packaging, Public Relations & Communications and Strategy.

The group’s philosophy is focused on creating content with purpose and ideas that are at the forefront of modern culture. Mullen Lowe Lintas Group places a focus on developing creative campaigns that engage audiences, inform them and ultimately drive results. The network works with a variety of clients, from local emerging brands to Fortune 500 companies.

The Mullen Lowe Lintas Group has won numerous awards for their work, including the prestigious Cannes Lions Grand Prix. Their campaigns have received recognition from major organizations such as the Advertising Research Foundation, Webby Awards, DMA Echo Awards, and the International Association of Business Communicators.

Mullen Lowe Lintas Group prides itself on its commitment to excellence, providing customized solutions for each client’s unique needs. The team has a wide range of expertise, from traditional marketing techniques to data-driven insights, ensuring that any project successfully launched meets objectives and continues to build relationships between brands and consumers.

By utilizing the latest technology and analytics, the Mullen Lowe Lintas Group ensures that they continue to stay at the cutting edge of marketing and communications.

Madison World – Madison World Company is a multinational media conglomerate and technology company that operates in over 70 countries around the world. It is headquartered in New York City, with regional headquarters located in London, Tokyo, Paris, Los Angeles, Beijing, and Dubai.

The company specializes in providing advertising solutions for global brands, helping them to reach their target audiences through digital, print, radio, and television media. Madison World also develops and manages innovative digital campaigns, leveraging both its proprietary technologies and strategic partnerships to create custom solutions for each client.

Madison World has won numerous awards for its innovative use of technology and data-driven approach to marketing and advertising. It offers a range of services, including digital media buying, advanced analytics, programmatic advertising, creative production, influencer marketing, and social strategy.

With a staff of more than 5,000 professionals and offices on six continents, Madison World is well-positioned to serve clients on a global scale.

Maxus India – Maxus India is a leading, full-service media and marketing communications agency based in Mumbai, India. Founded in 2009, Maxus India is part of GroupM, the global media investment group within WPP.

The company provides a wide range of services, including media planning and buying, digital strategy, content creation and production, analytics, search engine marketing, performance media, and programmatic advertising. Maxus India also offers specialized creative solutions that are tailored to the Indian market.

They have an extensive network of strategic partners that enable them to reach their clients across all channels. With offices in Mumbai, Delhi, Bangalore, and Ahmedabad, Maxus India serves more than 150 clients across India.

Maxus India has won numerous awards and accolades for its work, including Agency of the Year from Campaign India in 2019, Agency of the Year from AdAsia in 2020, and Media Agency of the Year from Exchange4media in 2021.

The company’s mission is to help brands create meaningful connections with their consumers through innovative use of media, technology, and data-driven insights.

CONCLUSION

In 2023, OOH media companies in India will be thriving, with a focus on digital solutions to reach their target audiences. The industry has seen a surge of investments, resulting in innovative technologies such as AI-driven analytics and dynamic content delivery platforms.

These advances have enabled companies to increase their efficiency and effectiveness in delivering the right message to the right audience at the right time. With this efficient delivery system, OOH media is an increasingly attractive advertising medium for brands looking to maximize their consumer engagement.

Overall, 2023 is expected to be a strong year for OOH media in India.