Power Move: Nothing to Establish 5 Service Centers in India in 2023, Eyes Exclusive Retail Store by 2024
Power Move: Nothing to Establish 5 Service Centers in India in 2023, Eyes Exclusive Retail Store by 2024
According to Manu Sharma, the GM, and VP at Nothing India, India is a crucial market for Nothing, the London-based tech company founded by Carl Pei. In an interview with India Today Tech ahead of the launch of their second phone, Sharma emphasized the significance of the Indian market for the company. He also revealed that Nothing has several plans in store for this year.
One of the major plans confirmed by the company is the launch of Nothing exclusive service centers in India. The first service center is scheduled to open in Bengaluru in August, followed by four more centers in other metro cities later in 2023. Sharma shared that the brand intends to establish around 20 exclusive service centers in India soon, with five centers expected to be operational this year.
The introduction of exclusive service centers reflects Nothing’s commitment to providing dedicated support and service to its customers in India. These centers will cater to the needs of Nothing product users, ensuring convenient and efficient after-sales service. With the expansion of service centers across the country, Nothing aims to enhance its presence and customer experience in the Indian market.
According to Manu Sharma, the GM, and VP at Nothing India, the company has ambitious plans for its exclusive service centers in India. Sharma stated that they aim to open five service centers across five cities this year, to expand to a total of 20 service centers exclusively dedicated to Nothing branded products.
The purpose behind opening these exclusive service centers is to ensure a seamless and delightful service experience for consumers. Customers will have access to a wide range of services, including product-related assistance, software upgrades, warranty upgrade programs, service packs, liquid damage warranty, and the opportunity to purchase accessories. The service centers will not only cater to the after-sales needs of customers but also serve as a platform for customers to engage with the brand and build trust.
Sharma believes that the opening of Nothing exclusive service centers will strengthen the bond between the brand and its customers, providing them with a sense of association and assurance. By offering a comprehensive range of services and products through these centers, Nothing aims to establish a strong presence in the Indian market and foster long-term customer loyalty.
During the interview, Manu Sharma expressed the company’s ambitious plans for the Indian market. He emphasized the goal of expanding their portfolio of products and building a robust ecosystem in the future. While discussing their plans, Sharma exclusively revealed that the company intends to focus on opening Nothing exclusive retail stores next year.
He highlighted that exploring the concept of exclusive stores is a priority for the company as they continue to expand their presence in India. Sharma’s statement indicates that Nothing is determined to establish a strong retail presence in the country and enhance the overall brand experience for its customers.
Expanding on the upcoming Nothing Phone (2), Manu Sharma described the device as catering to “young-minded” individuals. He explained that the Phone (2) is designed for those who want to express their uniqueness, stand out from the crowd, and experience a sense of differentiation through their mobile device.
Sharma emphasized that the target audience for the Phone (2) includes young and creative individuals who appreciate not only visually appealing hardware but also a seamless and delightful software experience. He further mentioned that Nothing is focused on building its tribe of consumers who resonate with the brand’s philosophy and vision.
According to Manu Sharma, many customers who were previously Apple, OnePlus, and premium Samsung users have already made the switch to Nothing’s Phone (1), which has been a positive outcome for the company. Sharma expressed contentment with the profile of customers they have attracted so far. He expects a similar trend with the upcoming Phone (2), where consumers from these renowned brands will likely consider upgrading to Nothing’s new device. Sharma believes that many existing Phone (1) users will also opt to upgrade to the Phone (2) to enjoy a more premium experience.
Sharma emphasized that the target audience for Nothing’s Phone (2) comprises young-minded individuals who want to differentiate themselves and stand out from the crowd. He described these consumers as seeking a combination of attractive hardware and a beautiful software experience. He further stated that Nothing aims to build its tribe of customers within this demographic, encompassing the young and creative individuals who resonate with the brand’s values.
Sharma emphasized that Nothing has an ambitious plan not just for India but also for the global market. The company aims to expand its portfolio of products, indicating that there are more exciting launches to come in the future. While specific details were not provided at the time of the interview, Sharma expressed the company’s enthusiasm for sharing more information as they approach their upcoming product releases. This indicates that Nothing is determined to make a significant impact in the technology industry and establish itself as a key player in both the Indian and global markets.
