Nazara’s Nodwin Gaming launches season 2 of esports tournament BGMS; strikes deal for TV, OTT rights

Nazara’s Nodwin Gaming launches season 2 of esports tournament BGMS; strikes deal for TV, OTT rights

Nazara Technologies‘ Nodwin Gaming had announced the second season of BGMI (Battleground Mobile India) Master Series. However, specific details about the event, such as the teams participating, the exact date of the event, or the prize pool, were not provided in my previous response.

For up-to-date information on the BGMI Master Series or any other events organized by Nodwin Gaming, I recommend checking their official website or referring to the latest news from reputable gaming and esports sources.

In the upcoming BGMS season 2, a total of 24 teams will be participating. Out of these, 14 esports outfits will receive direct invitations to compete in the tournament. The remaining 10 spots will be up for grabs through open qualifiers, which will be open to anyone in India, allowing aspiring players and teams to have a chance to compete at a professional level.

Nodwin Gaming has partnered with Rooter, a game streaming platform, for digital streaming of the event. This partnership will enable fans and viewers to watch the matches live online. Additionally, Star Sports will continue to be the official broadcasting partner for the BGMS, bringing the tournament to television audiences.

The first season of the BGMI Masters Series, which took place in 2022, was a massive success in terms of viewership. The television broadcast of the first season attracted over 36 million viewers during the course of the tournament, indicating the popularity and growing interest in mobile esports in India.

With the increasing popularity of mobile gaming and esports, the second season of BGMS is likely to generate significant excitement among players, fans, and sponsors, and it will be interesting to see how the competition unfolds starting from August 4, 2023.

In an effort to cater to a wider audience and enhance the viewing experience, the second season of the BGMI Masters Series (BGMS) is set to be broadcast on television in three different languages: Hindi, English, and Tamil.

1. Hindi Broadcast:
The Hindi broadcast is aimed at reaching the majority of viewers in India who speak and understand the Hindi language. Hindi is one of the most widely spoken languages in the country, and having a dedicated Hindi broadcast will make the tournament more accessible to a broader audience. This move recognizes the significance of regional languages in India and allows fans to engage with the event in their preferred language.

2. English Broadcast:
English is a widely understood and spoken language in India, especially among the urban population and the gaming community. The English broadcast will cater to viewers who prefer to watch esports events in the English language. This broadcast will likely attract viewers from across the country who are comfortable with English and want to experience the excitement of the BGMS in a language they are familiar with.

3. Tamil Broadcast:
The inclusion of a Tamil broadcast is a notable step towards embracing regional diversity and inclusivity in India. Tamil is one of the major languages spoken in the southern part of India, particularly in Tamil Nadu. By offering a dedicated Tamil broadcast, Nodwin Gaming and its partners acknowledge the large gaming community in Tamil Nadu and other Tamil-speaking regions, allowing them to connect with the event in their native language.

The decision to broadcast the BGMI Masters Series in three languages demonstrates the organizers’ commitment to ensuring that esports reaches a broader audience in India. It recognizes the linguistic and cultural diversity of the country and creates a more inclusive environment for esports enthusiasts from various regions to come together and enjoy the competitive gaming action.

With these multi-language broadcasts, the second season of the BGMI Masters Series is poised to capture the attention of millions of viewers across India, further solidifying the position of mobile esports in the country’s rapidly growing gaming ecosystem. The reach of television broadcasting, combined with online streaming, will likely contribute to even higher viewership numbers and engagement, making the tournament a highly anticipated and widely watched esports event in the country.

Nodwin Gaming’s co-founder and managing director, Akshat Rathee, expressed their excitement and confidence in the success of the BGMI Masters Series (BGMS) during the first season. Broadcasting the tournament on primetime television was a bold move that paid off tremendously, revolutionizing the esports ecosystem in India and changing how esports is traditionally consumed in the country. Building on the success of the previous season, BGMS season 2 promises to be even bigger and better with an increased prize pool and a larger participation base, indicating the growing popularity and significance of mobile esports in India.

In preparation for the upcoming season, Nodwin Gaming has forged a strategic partnership with TVS Motor, a renowned two-wheeler manufacturing giant. As the mobility partner for the tournament, TVS Motor is likely to play a crucial role in facilitating the smooth organization and execution of the event.

The partnership with TVS Motor can have several key benefits for BGMS season 2:

1. Logistics and Transportation: TVS Motor’s expertise in mobility solutions will help ensure that players, teams, event staff, and equipment can be efficiently transported to different tournament venues. This will be particularly important if the event takes place across multiple locations.

2. Brand Exposure: As a prominent two-wheeler manufacturer, TVS Motor will gain significant brand exposure through its association with the BGMI Masters Series. The event’s extensive viewership, both on television and online streaming platforms, will provide TVS Motor with an opportunity to showcase its brand to a large and diverse audience.

3. Fan Engagement: TVS Motor’s partnership may involve interactive fan engagement activities, contests, or giveaways during the event. Such initiatives can further enhance the overall viewer experience and increase brand affinity among the gaming community.

4. Collaborative Marketing: Both Nodwin Gaming and TVS Motor can engage in joint marketing efforts, leveraging each other’s reach and platforms to promote the tournament and the mobility partner’s products and services.

5. Supporting the Esports Ecosystem: By partnering with a major esports tournament, TVS Motor demonstrates its support for the growing esports ecosystem in India. This collaboration can inspire other companies to invest in esports and contribute to the industry’s further growth.

The partnership between Nodwin Gaming and TVS Motor underscores the increasing interest of mainstream companies in the esports space. As esports continues to gain traction in India and worldwide, such collaborations between gaming organizations and established brands from various industries are likely to become more common, fostering a mutually beneficial relationship and accelerating the growth of the esports industry as a whole.

Dipesh Agarwal, Co-founder and COO of Rooter, recognizes the immense potential that the Master Series presents for brands to engage with the gaming community in a highly captivating environment. As a prominent game streaming platform and media solutions provider, Rooter aims to facilitate this interaction by offering various opportunities for brands to connect with the gaming audience during the BGMI Masters Series (BGMS).

Rooter’s media solutions encompass a range of strategies and channels through which brands can promote their products, services, and messages to the gaming community. These solutions include:

1. Sponsorships: Rooter works with brands to identify suitable sponsorship opportunities within the BGMS. By sponsoring the event, brands can gain significant visibility among the massive audience tuning in to watch the tournament. This can lead to increased brand awareness and positive associations with the exciting and competitive world of esports.

2. Advertising Campaigns: Rooter can assist brands in creating and executing tailored advertising campaigns during the live streams or broadcasts of the BGMS. These campaigns can include pre-roll, mid-roll, or post-roll ads that are strategically placed to capture viewers’ attention and convey the brand’s message effectively.

3. Creator Marketing: In the realm of gaming, content creators and influencers hold significant sway over their audiences. Rooter can facilitate collaborations between brands and popular gaming content creators to promote products or services organically within their content. This approach often resonates well with viewers, as it feels more authentic and genuine.

4. In-Game Integrations: Rooter may explore opportunities for brands to integrate their products or branding directly into the game itself. In-game integrations can lead to strong brand association and product exposure during the tournament, maximizing the impact of the brand’s presence.

5. Social Media Engagement: Rooter’s media solutions can extend beyond the live event, enabling brands to engage with the gaming community on various social media platforms. Engaging and interactive social media campaigns can generate buzz, encourage user participation, and build a lasting connection with the gaming audience.

By actively collaborating with multiple brands, Rooter aims to facilitate meaningful and memorable interactions between brands and the gaming community. The BGMI Masters Series serves as a powerful platform to capture the attention of millions of enthusiastic esports enthusiasts, making it an ideal opportunity for brands to tap into this dynamic and rapidly growing market.

Through Rooter’s media solutions, brands have the chance to not only increase their brand visibility but also align themselves with the fast-paced, cutting-edge world of esports, fostering brand loyalty among a tech-savvy and engaged audience. As esports continues to gain mainstream recognition, such collaborations between gaming platforms and brands are likely to become increasingly prevalent in the marketing landscape, benefiting both parties involved.