Multi-genre music festival Lollapalooza to return to India in 2024
The much-anticipated multi-genre music festival, Lollapalooza, is set to make its return to India in January 2024. Following the successful Asia-first edition held in Mumbai earlier this year, the festival promises to bring together a diverse range of musical genres and performances for enthusiasts and music lovers. With its upcoming edition, Lollapalooza aims to provide another unforgettable experience that showcases a blend of music, art, and cultural expression in the vibrant atmosphere of India.
BookMyShow Live, the experiential arm of BookMyShow, is set to play a pivotal role in organizing Lollapalooza India. As the promoter and co-producer of the Indian edition of the festival, BookMyShow Live will collaborate with international producers Perry Farrell and C3 Presents to bring this dynamic event to the country.
Excitingly, the ticket sales for Lollapalooza India 2024 will commence with an exclusive pre-sale for RuPay credit card holders on August 23. Following this, general ticket sales for the festival will open to the public on August 27, offering a chance for music enthusiasts across India to secure their spots at this highly anticipated music extravaganza.
During its inaugural edition earlier this year, Lollapalooza India successfully curated a diverse blend of musical genres, showcasing an array of styles ranging from pop, rock, hip-hop, and indie to Electronic Dance Music (EDM), techno, and emerging Indian sounds.
The festival’s programming included performances by indie artists not only during the main event but also as part of pre-festival and after parties that spanned across various cities including Mumbai, Pune, Bengaluru, Jaipur, Chandigarh, and Hyderabad. This comprehensive approach to music and entertainment provided attendees with a rich and eclectic experience that celebrated both established and emerging talents across different musical spectrums.
Lollapalooza India 2024 is set to forge partnerships with a blend of global and domestic brands, enhancing the festival experience for attendees. Among these collaborators are renowned names such as Budweiser Beats Energy Drink, Johnnie Walker Refreshing Mixer Non-Alcoholic, NEXA, RuPay, Levi’s, and Bisleri Vedica Himalayan Spring Water.
In addition to these, Maharashtra Tourism will also join hands with the festival, adding a local touch and cultural enrichment to the event. The collaboration with these diverse brands showcases the festival’s commitment to delivering a dynamic and engaging experience that caters to various tastes and preferences, creating a memorable environment for attendees to enjoy music, culture, and more.
Owen Roncon, Chief of Business for Live Entertainment at BookMyShow, expressed his excitement about the upcoming Lollapalooza India 2024 edition, following the successful debut of the festival’s Asia-first edition in the country. The inaugural event brought innovation and novelty to the live music scene, receiving an overwhelming response from attendees who shared an outpouring of emotions. The announcement of the second edition holds even greater significance, given the memorable experience created during the first event.
Notably, the festival witnessed a diverse audience composition, with around 28% of attendees belonging to the GenZ demographic. Impressively, 35% of the crowd originated from outside Mumbai, highlighting the festival’s appeal that transcended regional boundaries. Solo ticket purchases made up 60% of all transactions on BookMyShow, emphasizing the festival’s accessibility for individual attendees.
Furthermore, around 23% of the total Lollapalooza India 2023 transactions marked the first-time involvement of users on BookMyShow for entertainment purposes, underscoring the festival’s capacity to engage and attract new audiences.
These statistics reflect the festival’s broad appeal, diverse audience, and its ability to capture the attention of individuals from various backgrounds, cementing its position as a unique and highly anticipated event in India’s entertainment landscape.
India’s live events sector is gradually making a comeback to pre-COVID levels, with multiple ticketed events being organized in the entertainment space. Although corporate events have not yet regained the same level of momentum, weddings, government events, launches, and ticketed events are experiencing a full recovery. This rebound in the live events industry comes after it was severely impacted by the COVID-19 pandemic.
Experts in the industry note that while certain segments like corporate events may not have fully recovered to pre-pandemic levels, sectors such as weddings and government launches have provided substantial work opportunities for those involved in the live events sector since October of the previous year. The pandemic had a significant impact on the live events industry, leading to cancellations and postponements of various events.
According to a previous Mint report, the organized events and activations industry in India is valued at around ₹10,000 crore. When considering the unorganized segment as well, the industry’s size could reach up to ₹5 trillion. As the sector continues to adapt and evolve in the post-pandemic landscape, the recovery in ticketed events, weddings, and government-related events indicates a positive trajectory for the industry’s growth and revival.
