MS Dhoni invests in fitness startup Tagda Raho
Tagda Raho, a fitness startup based in Bengaluru, has secured investment from cricket legend Mahendra Singh Dhoni. The funding amount remains undisclosed. Tagda Raho focuses on traditional Indian strength training, employing traditional equipment and training programs. The startup currently operates training dugouts in Bengaluru and is gearing up to launch its first dugout in Maharashtra in December, with plans to expand to four to five additional states in the coming year.
MS Dhoni expressed his thoughts on the investment, emphasizing the intrinsic Indian nature of the workout equipment used by Tagda Raho. He noted that the equipment and movements, rooted in traditional strength training, have been expertly innovated and adapted in a modern avatar by the startup.
Tagda Raho aims to promote traditional Indian fitness practices by incorporating indigenous equipment and training methodologies. The startup’s approach aligns with a broader trend in the fitness industry, where there is a growing interest in integrating traditional and culturally rooted practices into modern fitness routines.
The investment from MS Dhoni not only provides financial support but also signifies an endorsement of Tagda Raho’s mission to revive and promote traditional Indian strength training. The startup’s expansion plans to multiple states indicate a strategic approach to making its fitness offerings accessible to a larger audience.
As the fitness industry continues to evolve, the collaboration between Tagda Raho and MS Dhoni highlights the potential for bridging traditional fitness practices with contemporary innovation. The startup’s emphasis on using indigenous equipment and movements reflects a cultural and fitness-conscious approach that resonates with individuals seeking a blend of tradition and modernity in their fitness routines.
Mahendra Singh Dhoni emphasized the effectiveness of Tagda Raho’s workout, noting that it involves movements and an increased range of motion that activates various muscles that may remain dormant. He highlighted the workout’s focus on core strength, stability, and enhanced mobility. According to Dhoni, this form of exercise is particularly beneficial for athletes seeking new ways to maintain fitness levels and prevent injuries.
The mention of core strength, stability, and mobility aligns with contemporary fitness trends that prioritize functional training and holistic well-being. The acknowledgment of Tagda Raho’s approach as suitable for athletes suggests its potential appeal across diverse fitness levels and interests.
By promoting the workout’s benefits, Mahendra Singh Dhoni not only underscores his support for Tagda Raho but also contributes to raising awareness about the importance of incorporating diverse and effective training methods into fitness routines, especially for athletes who require specialized training to enhance performance and minimize the risk of injuries.
Tagda Raho has reinvented the “OG Indian Workout” by blending traditional equipment like Indian clubs – the Gada, Mudgars, Vajra, and Sumtola with a specially designed training regimen. The startup’s approach involves using traditional Indian fitness tools in combination with a unique training program. The equipment and training program have garnered usage by professional teams and institutions, including the Lucknow Super Giants, Haryana Steelers, and the National Cricket Academy (NCA). Tagda Raho has taken steps to protect its innovation by securing patents for its modular equipment.
The incorporation of traditional Indian fitness tools, such as the Gada, Mudgars, Vajra, and Sumtola, reflects a commitment to preserving and promoting indigenous forms of exercise. The startup’s engagement with professional sports teams and institutions indicates the potential crossover of traditional fitness practices into mainstream sports training and conditioning.
The use of patented modular equipment suggests that Tagda Raho is not only focused on providing effective fitness solutions but is also invested in creating a unique and proprietary offering in the market. The startup’s innovative approach, supported by its collaboration with sports teams and institutions, positions it as a key player in the evolving landscape of fitness and training in India.
Rishabh Malhotra, the Founder of Tagda Raho, expressed delight in having Mahendra Singh Dhoni back in the Tagda Raho team and vision. He acknowledged Dhoni’s role as a role model for the country, defining physical fitness and longevity in sports. Malhotra highlighted Dhoni’s dedication to fitness and support for homegrown brands, aligning perfectly with Tagda Raho’s mission to empower individuals for healthier lives and contribute to a new dimension in Indian physical culture.
The statement reflects the significance of having a well-known personality like Mahendra Singh Dhoni associated with Tagda Raho, adding credibility to the startup’s mission and vision. Dhoni’s endorsement not only strengthens the brand’s appeal but also underscores the growing recognition of indigenous fitness practices in India.
The mention of India’s exercise equipment market highlights the potential growth in the fitness industry, with an expected annual growth rate of 8.29% between 2023 and 2028. The collaboration with Mahendra Singh Dhoni positions Tagda Raho to leverage this growth and contribute to shaping the evolving landscape of fitness and physical culture in India.
As the fitness industry continues to witness transformations and a shift toward holistic well-being, the partnership between Tagda Raho and Mahendra Singh Dhoni reflects a strategic alignment that could have a significant impact on the promotion of indigenous fitness practices and the growth of the homegrown fitness industry.
