Motorola Aims High: Global President Sergio Buniac Sets Ambitious Goal to Secure Top 3 Position in India

Motorola Aims High: Global President Sergio Buniac Sets Ambitious Goal to Secure Top 3 Position in India

Motorola, a prominent smartphone brand, has set ambitious goals to become one of the top three smartphone players in India within the next three years. Sergio Buniac, Motorola’s Global President, shared this vision during an exclusive conversation with Tech Today’s Editor Aayush Ailawadi. Drawing from the brand’s experiences with Google and Lenovo, Motorola aims to leverage its learnings to strengthen its position in the Indian smartphone market.

Buniac highlighted the brand’s commitment to India by disclosing that all Razr flip smartphones are manufactured entirely in India. This underscores Motorola’s focus on local manufacturing and reinforces its dedication to the Indian market.

By aligning its strategies with the dynamic Indian smartphone landscape, leveraging its expertise, and emphasizing local manufacturing, Motorola aims to establish a prominent presence and compete with the top smartphone brands in India. The brand’s ambition reflects its confidence in India’s market potential and its determination to cater to the evolving needs and preferences of Indian consumers.

The Motorola Razr 40 series models are known for being some of the more affordable flip phones available in India. Among the options, the Motorola Razr 40 Ultra is priced at Rs 89,999, providing customers with a high-end flip phone experience at a relatively competitive price point. The vanilla Razr 40 variant, on the other hand, is available for purchase at Rs 59,999, offering a more budget-friendly option for consumers interested in a flip phone with modern features.

Motorola’s pricing strategy with the Razr 40 series aims to make flip phones accessible to a wider range of consumers in India. These models combine the nostalgic appeal of a flip phone design with advanced features and capabilities, making them an attractive choice for those seeking a unique smartphone experience.

By offering competitive pricing for the Razr 40 series, Motorola aims to capture the attention of consumers who appreciate the convenience and style of flip phones while also seeking modern functionalities. These devices contribute to Motorola’s broader goal of becoming one of the top smartphone brands in India, catering to diverse customer preferences and market demands.

During his conversation, Sergio highlighted the key features of the newly launched Motorola Razr 40 series models in India. He mentioned that compared to the previous generation, the battery capacity has been increased, providing users with extended usage time. Additionally, he emphasized the convenience of the new hardware, stating that users no longer need to open the phone to access various functionalities.

Sergio specifically highlighted the large 3.6-inch cover screen of the Razr 40 series, which he claimed is larger than any competitor’s device. This sizable external display allows users to check and interact with various applications such as WhatsApp, emails, and more without needing to unfold the phone.

By focusing on enhancing battery capacity and optimizing the design with a larger cover screen, Motorola aims to provide a more seamless and user-friendly experience with the Razr 40 series. These features contribute to the brand’s commitment to innovation and meeting the evolving needs of consumers who value convenience and functionality in their smartphones.

Sergio Buniac, who has been associated with Motorola for a considerable period, provided insights into the brand’s plans during the launch of the Motorola Rizr Concept, a rollable smartphone showcased at the Mobile World Congress (MWC) in Barcelona, Spain. Sergio stated that Motorola already has a few rollable phones in the market, emphasizing that they are not just concepts but actual products. He further revealed that the rollable technology featured in these phones is similar to that of the Razr.

Furthermore, Sergio hinted at an upcoming announcement regarding a new form factor, suggesting that Motorola is actively exploring and developing innovative smartphone designs beyond traditional concepts. This indicates the brand’s commitment to pushing boundaries and offering unique devices that cater to evolving consumer preferences and technological advancements.

By investing in rollable smartphone technology and exploring new form factors, Motorola demonstrates its dedication to remaining at the forefront of innovation in the smartphone industry. These developments reflect the brand’s vision for the future and its efforts to bring cutting-edge devices to the market.

According to Sergio Buniac, samples of the rollable phone developed by Motorola are currently being tested worldwide and have received positive feedback. As a result, the company is now planning to launch limited editions of this rollable device soon.

The intention to release limited editions suggests that Motorola aims to create a buzz and generate excitement among tech enthusiasts and smartphone aficionados. By offering limited quantities of rollable phones, the company can cater to a niche audience seeking exclusive and innovative devices.

This strategic approach aligns with Motorola’s commitment to introducing new and unique form factors to the market. By capitalizing on the positive response to the rollable phone samples, Motorola aims to further strengthen its position as a brand that embraces cutting-edge technology and offers differentiated smartphone experiences.

The upcoming launch of limited editions signifies an exciting chapter for Motorola as it explores new possibilities in smartphone design and continues to push the boundaries of innovation.

Sergio Buniac highlighted the reliability and durability of the rollable phone, expressing satisfaction with the extensive testing and engineering efforts put into ensuring its performance. He mentioned that the device has been tested to withstand frequent opening and closing, with a capability of at least 400,000 cycles. This translates to a potential lifespan of around 10 years, during which users can expect smooth operation without encountering issues related to the folding mechanism.

Furthermore, Sergio mentioned that the initial response to the rollable phone has surpassed their expectations, with three times better feedback than what they had forecasted. This positive reception indicates a strong market interest in innovative form factors and validates Motorola’s investment in research and development to bring unique devices to consumers.

By emphasizing reliability and early positive feedback, Sergio aims to instill confidence in potential buyers, assuring them of the device’s long-lasting performance and the positive user experience it delivers. Motorola’s commitment to quality and consumer satisfaction is reflected in its meticulous engineering and the exceptional response received for its rollable phone concept.