Top 10 Best Market Research Companies In USA 2023
Top 10 Best Market Research Companies In USA 2023
INTRODUCTION
Market research is a crucial component of any successful business strategy, helping companies to understand their target audience, identify opportunities and challenges, and stay ahead of the competition. In the USA, there are many market research companies that provide a range of services to businesses of all sizes and industries.
The top 10 best market research companies in the USA in 2023 are highly regarded for their expertise, innovation, and ability to deliver actionable insights. They offer a variety of research methodologies, including quantitative and qualitative research, data analytics, and survey research. These companies have a strong track record of providing reliable and accurate information to their clients, helping them make informed decisions and drive business growth.
Each of these market research companies has its own unique strengths and areas of specialization, which make them stand out in the industry. They work with clients across a wide range of industries, including healthcare, finance, technology, consumer goods, and more.
Overall, the top 10 best market research companies in the USA in 2023 are well-equipped to help businesses gain a deeper understanding of their target market and make informed decisions that drive success. Their services are tailored to meet the unique needs of each client, and they use the latest technologies and research methodologies to deliver high-quality insights.
Market research is an essential tool for businesses looking to make informed decisions about their products, services, and marketing strategies. In 2023, the top 10 best market research companies in the USA will play a crucial role in providing valuable insights and data to help businesses make informed decisions and stay ahead of the competition.
These companies are expected to leverage the latest technologies and methodologies to deliver accurate and actionable insights to their clients. They will also have a deep understanding of their clients’ industries and markets, enabling them to provide customized solutions that meet their specific needs.
The top market research companies in the USA will also be characterized by their ability to provide comprehensive and timely research reports. They will use a combination of primary and secondary research methods to gather data, and will have robust data analytics capabilities to help them analyze and interpret the data effectively.
In addition to providing data and insights, the top market research companies will also offer strategic consulting services to help businesses develop effective marketing strategies. They will work closely with their clients to understand their objectives, and will provide guidance and recommendations based on their research findings.
Overall, the top 10 best market research companies in the USA in 2023 will play a critical role in helping businesses make informed decisions and stay ahead of the competition. They will provide valuable insights and data, customized solutions, and strategic guidance to help businesses succeed in today’s fast-paced and ever-changing marketplace.
Here are the top 10 best market research companies in USA in 2023
Nielsen – Nielsen is a global measurement and data analytics company based in New York, USA. The company was founded in 1923 and has since become a leading player in the market research and media measurement industries. Nielsen’s mission is to provide clients with a comprehensive understanding of consumer behavior and trends, as well as insights into media consumption and advertising effectiveness.
Nielsen offers a wide range of products and services, including audience measurement, advertising effectiveness, consumer insights, and market research. Their services are used by media companies, advertisers, and consumer goods manufacturers to make informed decisions about their products and marketing strategies.
Nielsen is perhaps best known for its TV ratings, which provide data on viewership for television shows and networks. They also offer measurement for radio, digital media, and other forms of content. In addition to media measurement, Nielsen provides insights into consumer behavior and trends, helping businesses understand their target audiences and make informed decisions about product development and marketing.
With a global presence and a reputation for reliability and accuracy, Nielsen is a trusted partner for many of the world’s largest media and consumer goods companies. The company is committed to innovation and staying at the forefront of the rapidly evolving media landscape, ensuring that their clients have the tools and insights they need to succeed in today’s competitive market.
Ipsos – Ipsos is a global market research and consulting firm that has its headquarters in Paris, France, but operates in more than 90 countries, including the United States. In the US, Ipsos has offices in major cities such as New York, Chicago, Los Angeles, and Washington, D.C.
The company provides a wide range of research and consulting services to clients across various industries, including healthcare, financial services, technology, media, and more. Ipsos’ areas of expertise include brand and advertising research, customer and employee satisfaction surveys, market segmentation, product development, and public opinion polling.
Ipsos is known for its innovative and technology-driven approach to market research. The company uses a variety of research methods, including online surveys, in-person interviews, focus groups, and data analytics to provide clients with insightful and actionable research findings.
In addition to its market research services, Ipsos also offers consulting services to help clients develop effective marketing and communication strategies based on their research insights.
Overall, Ipsos is a reputable market research and consulting firm with a global presence and a strong track record of delivering valuable insights to clients across various industries. With its innovative approach to research and deep understanding of consumer behavior, Ipsos is well-positioned to help businesses succeed in today’s rapidly changing market environment.
GfK – GfK is a market research company that operates globally, including in the USA. The company was founded in Germany in 1934 and has since grown to become one of the world’s largest market research firms, with a presence in over 100 countries.
In the USA, GfK provides a range of market research services to businesses across a wide range of industries, including consumer goods, healthcare, media, and technology. Their services include custom research, analytics, and consulting, as well as syndicated research products.
GfK’s expertise in market research allows them to provide valuable insights into consumer behavior, market trends, and competitive landscapes. By analyzing data from a variety of sources, including surveys, social media, and point-of-sale data, they can help businesses make informed decisions about product development, marketing strategies, and other key business decisions.
In addition to their market research services, GfK also offers a range of consumer insights solutions, including shopper insights, brand health tracking, and customer experience measurement. These solutions can help businesses better understand their target audience and improve the overall customer experience.
Overall, GfK is a reputable and experienced market research company that can provide valuable insights and data-driven solutions to businesses in the USA and around the world. Their global reach and expertise make them a top choice for businesses looking to gain a competitive edge in their industry.
Kantar – Kantar is a global data, insights, and consulting company based in London, UK, with a significant presence in the USA. The company was founded in 1992 and has since become one of the largest market research firms in the world, employing over 30,000 people in 100 countries.
In the USA, Kantar has multiple offices located in major cities such as New York, Chicago, Los Angeles, and Boston. The company offers a range of services, including market research, data analytics, media planning, and consulting, to help businesses make informed decisions and drive growth.
Kantar’s expertise covers a wide range of industries, including technology, healthcare, finance, retail, and more. The company’s clients include some of the world’s largest and most successful brands, as well as small and mid-sized businesses.
One of the key strengths of Kantar is its ability to provide insights that are both comprehensive and actionable. The company uses a variety of research methods, including surveys, focus groups, and data analytics, to collect and analyze data from multiple sources. This enables them to provide clients with a complete picture of their target audience and market, as well as recommendations on how to reach and engage them effectively.
Overall, Kantar is a reputable and reliable market research and consulting company that has helped many businesses in the USA and worldwide make informed decisions and achieve their growth objectives.
J.D. Power – J.D. Power is a global market research and analytics company headquartered in Troy, Michigan, USA. The company was founded in 1968 by James David Power III and has since become a leading player in the market research industry, specializing in measuring customer satisfaction, product quality, and overall brand reputation.
J.D. Power’s research and insights are based on rigorous statistical analysis and data-driven methodologies. They collect feedback from millions of customers across a variety of industries, including automotive, financial services, healthcare, insurance, and telecommunications, among others.
The company is best known for its annual automotive industry studies, which measure customer satisfaction with vehicle quality, reliability, and performance. J.D. Power’s rankings and ratings are highly respected by consumers, industry analysts, and automotive manufacturers alike.
J.D. Power’s research and insights help businesses to better understand their customers and make data-driven decisions that improve their products, services, and overall customer experience. Their services include market research, consumer insights, data analytics, and consulting.
Overall, J.D. Power is a trusted and respected market research and analytics company that provides valuable insights into customer satisfaction, product quality, and brand reputation. Their data-driven approach and industry expertise make them a valuable partner for businesses in a wide range of industries.
Forrester Research – Forrester Research is a leading market research and advisory firm based in Cambridge, Massachusetts, USA. The company was founded in 1983 and has since become a trusted source of research and insights for businesses in a wide range of industries.
Forrester Research’s services include market research, data analysis, consulting, and advisory services. Their team of experts provides insights and advice to help businesses make informed decisions and develop effective strategies.
The company’s research covers a wide range of topics, including customer experience, digital transformation, cybersecurity, and emerging technologies. Forrester Research’s insights are based on extensive research and data analysis, as well as expert analysis and opinion.
Forrester Research serves clients in a wide range of industries, including finance, healthcare, retail, technology, and more. Their clients range from small startups to large multinational corporations.
Overall, Forrester Research is a reputable and trusted market research firm that has helped numerous businesses make informed decisions and develop effective strategies. Their research and insights are based on extensive data analysis and expert analysis, making them a valuable resource for businesses of all sizes and industries.
NPD Group – The NPD Group is a leading market research firm based in the United States. The company was founded in 1967 and has since grown into a global organization with offices in 30 countries. The NPD Group provides market information, sales tracking, and consumer behavior insights to help businesses make informed decisions.
The company’s research covers a broad range of industries, including technology, fashion, beauty, home, and entertainment. Their services include point-of-sale data, consumer tracking, market sizing, and forecasting. The NPD Group has a large database of information on consumer behavior and trends, which they use to provide insights into market dynamics and competitive landscapes.
The NPD Group’s clients include manufacturers, retailers, and service providers who rely on the company’s data and analysis to make strategic decisions. The company’s research helps clients understand consumer preferences, identify emerging trends, and make informed product development and marketing decisions.
The NPD Group has a team of experienced analysts who specialize in different industries and sectors. They use their expertise to provide clients with customized solutions that meet their specific needs. The company is known for its accuracy, reliability, and attention to detail.
Overall, The NPD Group is a trusted market research firm that provides valuable insights to businesses across a wide range of industries. Their data-driven approach and industry expertise make them a valuable partner for companies looking to succeed in today’s competitive marketplace.
Market Strategies International – Market Strategies International is a full-service market research firm based in Livonia, Michigan, USA. The company was founded in 1989 and has since become a leading player in the industry, offering a wide range of research services to clients in various industries.
Market Strategies International’s team of experts includes skilled researchers, data analysts, and consultants who have extensive experience in the market research field. They use both quantitative and qualitative research methods to gather and analyze data, helping clients make informed business decisions.
The company’s services include brand research, customer experience research, product research, segmentation, and more. They also offer custom research solutions tailored to the unique needs of each client.
Market Strategies International has worked with clients in various industries, including healthcare, finance, energy, and more. Their clients include Fortune 500 companies, government agencies, and non-profit organizations.
The company’s approach to research is based on a deep understanding of the industries they serve and the challenges their clients face. They use innovative research methods and advanced analytics to provide insights that drive business growth.
Overall, Market Strategies International is a reputable market research firm that has helped numerous clients make informed business decisions. With their skilled team of experts and customized research solutions, they are well-positioned to continue delivering value to clients in the years ahead.
MarketCast – MarketCast is a leading market research company in the United States that specializes in the media and entertainment industry. The company was founded in 1987 and has its headquarters in Los Angeles, California. MarketCast provides data-driven insights and research services to help its clients make informed decisions about their content, marketing, and distribution strategies.
MarketCast offers a wide range of services, including audience measurement, brand tracking, content testing, and market analysis. The company’s research methodology combines both qualitative and quantitative approaches to provide a comprehensive understanding of consumer behavior and attitudes.
The company’s client base includes major studios, television networks, streaming platforms, and other players in the media and entertainment industry. MarketCast’s research has helped its clients to optimize their content, identify new opportunities for growth, and build stronger connections with their audiences.
MarketCast has a team of experienced researchers and analysts who are dedicated to providing high-quality insights and recommendations to its clients. The company also invests heavily in technology and data analytics to ensure that it stays at the forefront of the industry.
Overall, MarketCast is a trusted and respected market research company that has helped shape the media and entertainment industry over the past few decades. With its expertise and innovative research solutions, the company is well-positioned to continue driving growth and success for its clients in the years to come.
Mintel Group Ltd. – Mintel Group Ltd. is a market research and intelligence company based in London, UK. The company specializes in providing consumer and market insights, competitive intelligence, and trend analysis across various industries, including food and drink, beauty and personal care, finance, technology, and more.
In the USA, Mintel has a strong presence and provides comprehensive research and analysis for a wide range of clients, from small businesses to large corporations. The company has offices in Chicago and New York City, and its research covers a broad range of industries, including consumer goods, retail, finance, and healthcare.
Mintel’s reports and insights are widely used by companies to gain a better understanding of consumer behavior and market trends. The company’s research includes data on market size, market segmentation, consumer attitudes, and purchasing habits, as well as insights into emerging trends and innovations.
Overall, Mintel Group Ltd. is a leading provider of market research and intelligence, and its presence in the USA is significant. Its reports and insights are valuable tools for companies looking to stay ahead of the curve and make informed business decisions.
In conclusion, the market research industry in the USA is highly competitive, with a wide range of companies providing valuable insights and data to businesses of all sizes. The top 10 market research companies in the USA are leaders in the field, providing high-quality research and analysis that helps their clients make informed business decisions.
These companies use a variety of methods to gather data and insights, including surveys, focus groups, and data analysis. They cover a wide range of industries, from consumer goods and retail to finance and healthcare, and offer a variety of services, from custom research to syndicated reports.
The companies on this list have a strong reputation for providing accurate and reliable data, and they have a proven track record of helping their clients achieve their business goals. They employ highly skilled analysts and researchers who are experts in their respective fields, and they use the latest technology and methodologies to deliver insights that are both actionable and relevant.
Overall, these top 10 market research companies in the USA are essential partners for businesses looking to stay competitive and make informed decisions in an ever-changing marketplace. Their expertise and insights are invaluable, and they play a critical role in helping businesses achieve success.
