Top 10 Best Laundry Companies In Europe 2023

List of the top laundry companies in Europe in 2021 based on their popularity, revenue, and customer satisfaction. It’s important to note that rankings may vary from year to year based on various factors, including changes in the market, customer preferences, and company performance. 

Here are the top 10 laundry companies in Europe in 2021:

1. Unilever: Unilever is a multinational consumer goods company that owns several laundry brands, including Persil, Omo, and Surf. The company is headquartered in the UK and operates in over 190 countries. Unilever is a British-Dutch multinational company that specializes in consumer goods. The company was formed in 1929 through the merger of two companies: Lever Brothers, a British soap maker, and Margarine Unie, a Dutch margarine producer. Unilever is headquartered in London, UK, and Rotterdam, the Netherlands, and operates in more than 190 countries worldwide. Unilever’s product portfolio includes a wide range of consumer goods such as food, beverages, cleaning agents, and personal care products. Some of the company’s well-known brands include Axe, Dove, Hellmann’s, Knorr, Lipton, Magnum, and Ben & Jerry’s. Unilever has a strong focus on sustainability and is committed to reducing its environmental impact and improving the lives of people around the world.

   In recent years, Unilever has made several strategic moves to strengthen its portfolio and focus on higher-growth categories. In 2017, the company acquired the personal care and home care brands of Quala, a Latin American consumer goods company.

   In 2018, Unilever acquired the healthy snack company Graze and the premium tea company Pukka Herbs. In 2020, Unilever announced plans to unify its dual-headed structure and become a single company based in London.

   Unilever is also committed to making a positive social impact and has several initiatives aimed at promoting sustainability and social responsibility. The company has set ambitious targets to reduce its environmental footprint, such as its goal to achieve zero net deforestation in its supply chain by 2023.

   Unilever also supports several social initiatives, such as its partnership with the World Food Programme to improve the nutrition of children in developing countries and its commitment to providing safe drinking water to millions of people around the world through its Pureit water purifier brand.

   Overall, Unilever is a global leader in consumer goods with a strong focus on sustainability and social responsibility. The company’s commitment to making a positive impact on the world, combined with its diverse portfolio of well-known brands, makes it a popular choice for consumers around the globe.

2. Procter & Gamble: Procter & Gamble is an American multinational consumer goods company that owns several laundry brands, including Tide, Ariel, and Dash. The company has operations in over 80 countries, including several in Europe.P&G produces and markets a wide range of household and personal care products, including laundry detergent, cleaning products, shampoo, and baby care items. The company’s well-known brands include Tide, Crest, Pampers, and Gillette.P&G’s success can be attributed to its focus on innovation and marketing. The company invests heavily in research and development, constantly striving to create new and improved products that meet the changing needs of consumers. P&G’s marketing campaigns are also known for their effectiveness, with the company’s advertisements often becoming cultural touchstones.

   In addition to its focus on innovation and marketing, P&G places a strong emphasis on corporate social responsibility. The company has set ambitious sustainability goals, including a commitment to power all of its plants with 100% renewable energy by 2030.

   P&G also works to improve the communities in which it operates, through initiatives such as its Children’s Safe Drinking Water program, which has provided clean drinking water to millions of people in developing countries.

   P&G’s success has not gone unnoticed, and the company has received numerous accolades over the years. In 2021, P&G was named one of the World’s Most Admired Companies by Fortune magazine, and it has consistently been recognized as a top employer for diversity and inclusion.

   Overall, Procter & Gamble is a leading player in the consumer goods industry, with a strong focus on innovation, marketing, and corporate social responsibility. Its well-known brands and commitment to sustainability and social causes have earned it a reputation as a responsible and successful corporation.

3. Henkel: Henkel is a German chemical and consumer goods company that owns several laundry brands, including Persil, Purex, and Dixan. The company operates in over 75 countries worldwide.
4. Reckitt Benckiser: Reckitt Benckiser is a British multinational consumer goods company that owns several laundry brands, including Vanish, Woolite, and Calgon. The company operates in over 60 countries worldwide.
5. Colgate-Palmolive: Colgate-Palmolive is an American multinational consumer goods company that owns several laundry brands, including Ajax, Fab, and Dynamo. The company operates in over 80 countries, including several in Europe. The company’s product portfolio includes several well-known brands such as Colgate, Palmolive, Speed Stick, and Hill’s Science Diet. Colgate-Palmolive’s Oral Care segment produces and markets toothpaste, toothbrushes, mouthwash, and other oral care products. The company’s Personal Care segment produces and markets soaps, shower gels, deodorants, and other personal care products.Colgate-Palmolive has a strong focus on research and development, with a significant portion of its revenue being reinvested in developing new products and technologies. For example, the company has developed several innovative kinds of toothpaste, such as Colgate Total and Colgate Sensitive Pro-Relief, which offer advanced protection against gum disease and sensitivity. 

   The company also places a strong emphasis on sustainability and has implemented several initiatives to reduce its environmental impact. Colgate-Palmolive has a goal to achieve zero waste to landfill by 2025 and has implemented several initiatives to reduce water usage and promote sustainable packaging.

   In addition to its commitment to sustainability, Colgate-Palmolive also has several initiatives aimed at promoting corporate social responsibility. The company has a strong commitment to diversity and inclusion in the workplace and has implemented several programs to support employee development and well-being. Colgate-Palmolive also has a strong commitment to giving back to communities and has implemented several initiatives to support education, health, and other social causes around the world.

   In summary, Colgate-Palmolive is a global leader in personal care and oral care products with a strong focus on research and development, sustainability, and corporate social responsibility.

   The company’s well-known brands, commitment to innovation and sustainability, and emphasis on corporate social responsibility make it a popular choice for consumers around the world.

6. SCA: SCA is a Swedish multinational consumer goods company that owns several laundry brands, including Persil, Breeze, and Skip. The company has operations in over 100 countries worldwide.  SCA is a multinational corporation from Sweden that specializes in personal care, tissue, and forest products. The company was established in 1929 and is headquartered in Stockholm, Sweden. SCA has three business areas: Personal Care, Tissue, and Forest Products.SCA’s Personal Care business area produces and markets a wide range of personal hygiene products, including incontinence products, baby diapers, feminine care products, and wet wipes. Some of the company’s well-known brands in this area include TENA, Libresse, and Libero.

   SCA’s Tissue business area produces and markets tissue products such as toilet paper, paper towels, and napkins. Some of the company’s well-known brands in this area include Velvet, Plenty, and Tork.

   SCA’s Forest Products business area produces and markets forest products such as wood, pulp, and kraft liner. The company places a strong emphasis on sustainability and responsible forest management practices. All of its wood and pulp products are certified according to international standards.

   SCA operates in more than 100 countries worldwide and employs approximately 44,000 people. The company has a strong commitment to sustainability and has set ambitious goals to reduce its environmental impact, including a target to cut greenhouse gas emissions by 25% by 2020.

   In 2017, SCA announced that it would divide into two separate publicly listed companies: one focusing on hygiene and health products, and the other on forest products. The split was finalized in 2018, and Essity became the new name for the hygiene and health products company. 

7. Kao Corporation: Kao Corporation is a Japanese chemical and consumer goods company that owns several laundry brands, including Attack, Ariel, and Bold. The company operates in over 30 countries, including several in Europe.  Kao Corporation is a Japanese multinational company that specializes in the manufacture and sale of personal care, cosmetic, and cleaning products. The company was founded in 1887 and is headquartered in Tokyo, Japan. Kao operates in over 80 countries around the world and employs approximately 33,000 people.Kao’s product portfolio includes a wide range of personal care products such as hair care, skincare, and oral care products. Some of the company’s well-known brands include Bioré, Jergens, John Frieda, and Molton Brown. Kao is also a major player in the cosmetics industry with several brands such as Kanebo, Sofina, and Kate Tokyo. 

   Kao’s Cleaning Products division produces and markets a variety of cleaning products such as laundry detergent, dishwashing liquid, and household cleaners. The company’s well-known brands in this area include Attack, Magiclean, and Quickle.

   Kao has a strong focus on sustainability and has set ambitious targets to reduce its environmental impact. The company has a goal to achieve net-zero greenhouse gas emissions by 2050 and to use only renewable electricity by 2030. Additionally, Kao is committed to reducing waste and promoting circular economy principles throughout its operations.

   Innovation is also a key focus for Kao, with the company investing heavily in research and development. Kao has established several research and development centers around the world to develop new products and technologies.

   Kao also places a strong emphasis on corporate social responsibility and has several initiatives aimed at promoting social and environmental sustainability. The company has a partnership with UNICEF to improve the lives of children in developing countries and has also implemented several programs to support diversity and inclusion in the workplace.

   In summary, Kao Corporation is a global leader in personal care, cosmetic, and cleaning products with a strong focus on sustainability, innovation, and corporate social responsibility.

   The company’s well-known brands, commitment to sustainability, and emphasis on research and development make it a popular choice for consumers around the world.

8. Church & Dwight: Church & Dwight is an American consumer goods company that owns several laundry brands, including Arm & Hammer, OxiClean, and Xtra. The company has operations in several countries worldwide, including several in Europe. Church & Dwight is an American multinational consumer goods company that produces and markets a wide range of household and personal care products. The company was founded in 1846 and is headquartered in Ewing, New Jersey. Church & Dwight operates in more than 100 countries worldwide and employs approximately 4,700 people.The company’s product portfolio includes several well-known brands such as Arm & Hammer, Trojan, OxiClean, and First Response. Church & Dwight’s Household Products segment produces and markets a range of cleaning products, including laundry detergents, fabric softeners, and cleaning sprays.

   The company’s Personal Care segment produces and markets a range of personal care products, including oral care products, deodorants, and hair care products.

   Church & Dwight has a strong focus on innovation and research and development. The company invests heavily in developing new products and technologies to meet the changing needs of consumers. For example, the company has developed several innovative laundry detergents such as Arm & Hammer Power Paks and OxiClean White Revive Laundry Stain Remover.

   The company also places a strong emphasis on sustainability and has implemented several initiatives to reduce its environmental impact. Church & Dwight has a goal to reduce its greenhouse gas emissions by 10% by 2025 and has implemented several initiatives to reduce waste and promote recycling.

   In addition to its commitment to sustainability, Church & Dwight also has several initiatives aimed at promoting corporate social responsibility. The company has a strong commitment to diversity and inclusion in the workplace and has implemented several programs to support employee development and well-being.

   In summary, Church & Dwight is a global leader in household and personal care products with a strong focus on innovation, sustainability, and corporate social responsibility.

   The company’s well-known brands, commitment to innovation and sustainability, and emphasis on corporate social responsibility make it a popular choice for consumers around the world.

9. Seventh Generation: Seventh Generation is an American company that specializes in eco-friendly and sustainable products, including laundry detergent. The company has operations in several countries worldwide, including several in Europe. 
10. Ecover: Ecover is a Belgian company that specializes in eco-friendly and sustainable cleaning products, including laundry detergent. The company has operations in several countries worldwide, including several in Europe. 

    Ecover is a Belgian company that produces and markets eco-friendly cleaning and household products. Founded in 1980 and headquartered in Malle, Belgium, Ecover produces laundry detergent, dishwashing liquid, surface cleaners, and other household products made from plant-based ingredients.

    The company’s products are designed to be environmentally friendly, with a focus on reducing the use of harmful chemicals and promoting sustainable practices. Ecover’s production processes are designed to minimize waste and reduce energy consumption, and its factory in Malle is powered by 100% renewable energy.

    The company also places a strong emphasis on ethical sourcing and fair labor practices, working closely with suppliers to ensure that all ingredients are responsibly sourced and workers are treated fairly.

    Ecover has received several certifications for its sustainability efforts, including the EU Ecolabel and the Cradle to Cradle certification, which evaluates products based on their environmental impact throughout their lifecycle.

    The company has also been recognized for its corporate social responsibility efforts, including its commitment to supporting social causes and promoting employee well-being.

    Overall, Ecover is a leader in the eco-friendly household products market, with a strong focus on sustainability, ethical sourcing, and corporate social responsibility.

    Its commitment to reducing the use of harmful chemicals and promoting sustainable practices has made it a popular choice for consumers seeking eco-friendly alternatives to traditional cleaning products.

It’s worth noting that this list is not exhaustive and there are many other laundry companies operating in Europe that offer high-quality products and services. Customers should research and compare different companies to find the one that best suits their needs and preferences.