In today’s world virtually every business has a website, regardless if it is a large corporation or a startup. But, as we know, it is not only businesses that have a website. There are countless other types of websites on the internet, ranging from personal blogs, to online stores and information sites.
The expat number of websites on the internet is constantly changing, but it is certain that there are over 1 billion sites online.
It is also important to note that the number will only get higher and at a more rapid speed. People have realized that online presence is now far more important than it ever was. But why should you care about this information?
Well, it is a great business opportunity that you can profit from. But how, you may ask ? The answer is simple- web hosting services.
In this article, we will discuss how you can make income from a web hosting business.
If you want to gather more information on this topic, we suggest you read this blog post.
How can you get into the hosting industry?
There are more than 300 000 hosting providers in the world, so the market is quite saturated, but that should not scare you. Any industry is open to new ideas that bring value and satisfy a certain need, so it is no different with this industry.
Furthermore, in 2020 the global web hosting market worth was over $ 75 billion, and that number will only increase with time since the demand for hosting will be larger. So, it is safe to say that there is a big potential for profit if you decide to enter this industry.
But how can you become a hosting provider without capital and servers? Good news, it is called reseller hosting.
What is reseller hosting?
It is a service that large web providers offer to individuals or organizations. To be more precise, hosting companies offer a portion of their servers to people who want to rent out the space and sell it to clients of their own.
These plans are called reseller hosting plans, since you will buy hosting and resell it to others under your brand.
Basically you will act as a middle man between a larger host and a client, but your client will not be aware that you are a middle man. You need to customize your plans and market them yourself. This is where you will focus all your efforts. Customization gives you the chance to bring value to clients by addressing a certain need or offer additional hosting services that are not frequently available.
What steps should be taken ?
Find a niche
The first thing you need to do is focus on a niche and get an idea of the competitors. Attempt to find different competitors who will either be proposing a similar service or are targeting the same niche as you. You have a greater chance of success if you customize your plans to the needs of a certain niche audience.
Get a good reseller plan
You should count on the hosting company you are using to offer additional services like domain name management, email features, and more. This way you are capable of standing out in your niche by being a one-stop-shop for all of your customer’s needs. Once you have figured out your niche, you will know what to look for in a reseller hosting plan.
Offer stellar customer support
Customer support begins the very moment someone lands on your website. If they have any questions about your services they should be able to contact you or an agent via live chat right away. Your website should also be very easy to navigate so your visitors go through the process of signing up for web hosting services without any trouble.
Set up your marketing
Marketing is about calculating the approach you are taking and creating measurable movements. If your budget is low, consider running social media accounts until you have the budget to invest in paid marketing and advertising campaigns.
There are many marketing strategies you can take, you just need to figure out which one works the best.
To conclude
There is a lot that goes into creating and running a successful reseller hosting business but in the end it pays off. This article had the purpose to give you an overview of why you should consider web hosting as a business opportunity as well as some steps that need to be taken. If you are serious about entering the hosting industry, you should do a lot more research.
