Supporting Local Economy: Amazon India Prime Day 2023 Benefits Local Stores
Business accessibility for MSMEs: Amazon India announced that on Prime Day, they would continue to support small and medium-sized businesses (SMBs) by generating customer demand for products offered by various sellers, manufacturers, startups, brands, women entrepreneurs, artisans, weavers, and local shops.
Amazon India’s Prime Day is an annual shopping extravaganza that offers exclusive deals, discounts and offers to Amazon Prime members. Over the years, Prime Day has become a highly anticipated event for consumers and small businesses, artisans, and women entrepreneurs.
In 2023, Amazon India Prime Day promises to be a remarkable showcase of inclusivity and empowerment, with an astounding number of participants set to join the festivities. This article delves into the details of Prime Day 2023, highlighting the participation of 1 million artisans, 6.8 lakh women sellers, and 50,000 local stores.
On July 15 and 16, Amazon India will have a two-day Prime Day event featuring bargains and incentives from thousands of MSMEs that sell on Amazon. Amazon stated that more than a million weavers and artisans from the Amazon Karigar programme, more than 6.8 lakh women business owners from the Amazon Saheli programme, and more than 50,000 neighbourhood shops from Local Shops on Amazon participated in this year’s event. During Prime Day, hundreds of new rising businesses from Indian startups will participate, together with lakhs of new sellers who began selling on Amazon across India.
According to a statement from the firm, “this Prime Day, Amazon will continue to support SMBs and help generate customer demand for the products offered by lakhs of sellers, manufacturers, startups & brands, women entrepreneurs, artisans, weavers, and local shops.”
Amazon India has been committed to supporting and promoting India’s rich artisanal heritage, and Prime Day 2023 is set to amplify this effort. Including 1 million artisans in this year’s event is a testament to Amazon’s dedication to empowering and providing a platform for these talented individuals. These artisans, skilled in various crafts such as handloom, handicrafts, pottery, and jewellery-making, will be able to showcase their unique creations to a global audience, expanding their market reach and increasing their livelihood opportunities. Prime members can look forward to a diverse range of handcrafted products, enabling them to contribute to preserving India’s cultural heritage.
One of the most significant highlights of Prime Day 2023 is the participation of 6.8 lakh women sellers. Amazon India has actively encouraged women entrepreneurs to start and grow their businesses through its various programs and initiatives. By participating in Prime Day, these women sellers will gain increased visibility, access to a more extensive customer base, and a platform to showcase their products.
From fashion and beauty to home decor and electronics, Prime members can support and uplift women-led businesses while enjoying attractive deals and discounts.
In line with Amazon’s commitment to supporting local businesses, Prime Day 2023 will witness the participation of 50,000 local stores. Various stores, including small boutiques and regional retailers, will utilize Amazon’s platform to reach a broader range of customers and grow their businesses. Prime Day offers a win-win situation for customers and local stores, as shoppers can explore unique products from their communities while local businesses gain exposure and increase sales. This collaboration fosters a sense of community and encourages sustainable growth in the local economy.
The participation of 1 million artisans, 6.8 lakh women sellers, and 50,000 local stores in Prime Day 2023 demonstrates the massive impact of this event on India’s small business ecosystem. Amazon India is instrumental in driving economic growth, fostering entrepreneurship, and creating employment opportunities nationwide by providing a level playing field for these entrepreneurs. Prime Day generates revenue for the participants and helps them establish their brand, build customer loyalty, and nurture long-term business relationships.
According to Akshay Sahi, Director of Prime and Delivery Experience, Amazon India, Prime members ordering from 25 Indian cities will be able to receive their orders the same day or the very next day, and Prime members shopping from the majority of tier II cities will receive their Prime Day deliveries within 24 to 48 hours.
“Through Prime Day, our intent is to amplify the value and convenience that Prime membership offers to its members and help them derive maximum joy from it,” he added. “We also want to empower small and medium businesses across the country.”
This year, SMBs, including Divine Feather, Pastel Homes, Macca, and Never Lose, will introduce over 2000 new products in various categories, including home & kitchen, fashion & grooming, jewellery, handcrafted goods, etc. Additionally, over 45,000 new goods from over 400 Indian and international companies will be released, including OnePlus, iQOO, Realme Narzo, Samsung, Motorola, boAt, Sony, Allen Solly, Lifestyle, and others.
According to Amazon India, during Prime Day last year, Tier 2, 3, and 4 cities provided approximately 70% of the vendors with orders. These sellers included independent craftspeople, weavers, female business owners, emerging brands, and small, independent neighbourhood shops. In contrast to Prime Day 2021, almost 18% more sellers grossed sales of over Rs 1 crore, and approximately 38% more sellers grossed sales of over 1 lakh in Prime Day 2022, which marked the highest-ever sales day for over 27,000 vendors.
Amazon India Prime Day 2023 is poised to be an extraordinary event showcasing India’s diversity, craftsmanship, and entrepreneurial spirit. Including 1 million artisans, 6.8 lakh women sellers, and 50,000 local stores highlights Amazon’s commitment to empowering and uplifting small businesses. As Prime members explore exciting deals and offers, they can take pride in knowing that their purchases contribute to the growth and sustainability of local artisans, women entrepreneurs, and neighbourhood stores. Prime Day is a testament to the transformative power of e-commerce in shaping a more inclusive and prosperous future for India.
