CureFit: Health And Fitness Startup Changing The Industry With Innovation
“Fitness is something that can offer some respite in the middle of the rush and bustle of our daily lives.”
Curefit has grown to become one of the best exercise solutions in the country, and it has had its own remarkable story.
Ankit Nagori and Mukesh Bansal, shared a vision of promoting intelligent health and fitness across the country. Curefit has created a one-of-a-kind fitness model to meet the needs of Indians. One’s way of living determines one’s fate for the day and for the rest of one’s life. In whatever form you choose, exercise is key for a person’s health.
It’s no surprise that “if someone is in fine fettle, it would have surely been Curefit with which they settled” in a few years.
Although India has long been a rich country in terms of physical fitness and other mental health practices, the focus on this area has waned over time due to people’s increasingly hectic schedules. It only took one bright eye to discuss and develop something out of this “elephant in the room” since it is key to prioritise health in life so that every money generated is spent wisely on quality time rather than health checkups and medications.
Curefit chains stand out as one of the consumer-friendly solutions that examine consumer behaviour and cater to the absolute need for the health of people today, mainly in the metropolis, where stress and anxiety levels are quite high and are rarely spoken.
Fitness encompasses not just physical strength but mental stamina. Curefit chains assure a digitally-driven ecosystem that connects three parts of a person’s physical fitness, healthy and fresh food, and mental strength development through meditation. They’ve created comfy sportswear, which is key to have for any type of training.
It has helped the integration of practically all health verticals into a single platform to promote an active lifestyle, like health checkups, rigorous workouts, and meditation.
Furthermore, Curefit provides nutritious meal services that will satisfy your taste senses while supplying all of the necessary nutrients in one sitting.
Curefit has established itself as a model unlike any other by mixing a variety of modern, conventional, and holistic fitness regimes like yoga, Zumba, weight training, and a functional fitness model by bringing as many people together as possible.
Mukesh Bansal and Ankit Nagori, who have worked together on Myntra, Flipkart, and other projects, are trying to create an ambitious and goal-driven vision for the model.
Every day, the credit-driven team shares a strong vision and an inflow of ideas to be put across the table and produce a solution like this.
It is important to take steps toward personal wellbeing before contributing to any other part of life in the country. Without a question, Mukesh and Ankit have filled a hole in the country. Curefit has a long way to go.
About Curefit
Curefit is a company that focuses on assisting customers in losing weight quickly. The organisation is a health and fitness provider that provides customers with both offline and online experiences, focusing on fitness and more specialised nutrition and mental health services. It’s an important service for those who are fighting to stay healthy during the covid-19 crisis.
Curefit is a versatile company
According to Crunchbase, Curefit’s listing falls under five different categories. It’s a healthcare company that provides fitness advice, education, and products. It functions as a wellness resource for anyone interested in learning more about how to improve their physical and emotional health. It helps with weight loss. Curefit is an Indian-based startup
Curefit is an Indian startup that was formed in Bangalore, Karnataka, India, on July 1, 2016. Ankit Nagori and Mukesh Bansal are the company’s founders. Curefit Healthcare Pvt Ltd is the company’s legal name, although it is known as cult.
Curefit focuses on lifestyle changes
Curefit delivers a one-of-a-kind programme to its customers with the ultimate purpose of making a living a healthy lifestyle simple and enjoyable. It teaches you how to employ the greatest physical routines to achieve your fitness goal while adding a dash of fun to make them seem more like life recreational enjoyment than work. It informs members about the healthiest, most nutritious, and delicious foods to eat and yoga and meditation techniques for stress relief and improved mental health.
Curefit has an executive leadership team of eight people.
Curefit’s executive leadership team consists of eight persons. Mukesh Bansal is a co-founder of the company and its CEO and WIP. The engineering lead is Kunal Chourasia. Ankit Nagori is a co-founder and a keen observer of the stars. Shamik Sharma is in charge of the company’s finances. The international digital is James Sha. The head of growth and marketing is Nikhil Ramprakash. Asaf Avidan Antonir oversees digital activities. Rahul Jain oversees people operations.
Curefit’s board of directors is made up of two people
Curefit’s board of directors is relatively small. The group is led by only two members who provide guidance and direction. Karshit Jaiswal is a Curefit executive team advisor. He is now participating in only one board of directors and advisory function. He was appointed to the board in January of this year. Vani Kola is the board’s second member. Kalaari Capital’s managing director for India is ani. She now serves on seven boards and advisory committees. Vani has started three organisations. Therefore she brings a wealth of experience and knowledge to the position.
A complex array of technologies powers Curefit’s website
Users who use Curefit’s website and products get a smooth and seamless experience, but a lot is going on behind the scenes. The website is supported by fourteen active technologies spread across twenty-eight different technology products. SPF, Google Apps for Business, Amazon, jQuery, Google Analytics, HTML5, and other technology tools are some of those used.
Curefit’s products are downloadable and growing in popularity
Subscribers can access Curefit’s services through downloadable apps. Cult. fit Fitness is the most popular, followed by Meditation, Healthy eating, Doctor, cult. fit, and Cult Team. This is a reasonably thorough list of Curefit’s health offerings. Google Play and Itunes Connect both have the apps. The number of downloads of these health and fitness items has increased by 3.57 per cent in the last 30 days. A total of 143,313 downloads were completed successfully. This gives us a sense of how popular Curefit’s products are and indicates that the company is growing and prospering.
Web traffic for Curefit is growing
Curefit’s website is seeing an increase in visitors. The average monthly visitor count is 1,981,408, with a positive month-over-month visit growth rate of 1.19 per cent, which is encouraging. These visits are producing a healthy number of conversions. The site is ranked number 26,246 out of millions of domains registered on the internet due to a large amount of monthly visits.
Curefit is the most popular in India
People in Curefit’s home nation of India are the most familiar with the company. Ninety-five per cent of web traffic is generated by people who live in this country, and it is increasing by 1.08 per cent. Then there are visitors from the United States, who account for 2% of all visits. The United Arab Emirates supplies one per cent with a 1.95 per cent growth rate, and one per cent comes from Canada with a growth rate of 6.02 per cent
Curefit just received a $75 million investment
One per cent comes from the United Arab Emirates, which has grown at a pace of 1.95 per cent, and one per cent comes from Canada, which has grown at a rate of 6.02 per cent. Curefit recently acquired $75 million in funding.
According to Techcrunch, Curefit has an investment from Tata Digital, an unit of Tata Sons. It’s an Indian corporation that sees the company as a potential financial opportunity. The present CEO of Curefit will become a member of the Tata Digital team, taking on the role of president of the company while continuing to serve as Curefit’s CEO.
Curefit plans to expand
As a condition of Tata Digital’s $75 million investment in Curefit, the money will be used to extend the company’s footprint in the consumer technology market. Tata Group already has an online pharmacy, and the two corporations may collaborate to provide a broader range of health and fitness services. Even though the study doesn’t say how Curefit plans to accomplish this, this is fantastic news. Despite the lack of proof, it is expected to be classified as a health supplement. Additional information about the matter will be required.
Curefit acquired The Tribe Fitness Club
According to Crunchbase, Curefit bought The Tribe Fitness Club on February 2, 2017. This was Curefit’s first acquisition. The largest fitness club in India is Tribe Fitness. The company’s headquarters are in Bangalore, Karnataka, India. The specifics of the deal between the two companies have yet to be released. It’s unclear how much the acquisition cost or the terms of the deal, but it’s assumed it’ll be administered as a Curefit subsidiary.
Curefit acquired Kristy’s Kitchen
Curefit bought a firm called Kristy’s Kitchen on March 1, 2017. Bangalore, Karnataka, India, is home to this company. It is a company dedicated to the preparation of real-world food. The restaurant has a reputation for serving delectable dishes with a subtle flair. Curefit made this acquisition less than a month after making the last one, indicating that the company was on a roll in terms of increasing its offerings and footprint in India. The agreement’s specifics, and the acquisition price, were kept under wraps.
Curefit has acquired a1000yoga
Curefit was acquired again on July 19, 2017, roughly four months after its takeover. TIt purchased a1000yoga, a fitness firm, during his stay. The health enterprise, based in Bangalore, Karnataka, India, is a teaching tool in the mental and emotional well-being sector of the healthcare industry. Its goal is to educate people about yoga’s concepts and practices.
Curefit acquired Fitness First India Pvt Ltd.
Curefit took a respite from its purchase spree, but only for a short time. It signed an agreement to take over a company called Fitness First just ten months after acquiring a1000y0oga. This was the first company to operate outside of Curefit’s city limits. Fitness First is a privately owned health club chain based in Gurgaon, Haryana, India is a privately held fitness club company. The financial terms of the sale were not disclosed, so it’s unclear how much Curefit paid for it or what the operating agreements will be. This seems to be a strategic move by Curefit to increase its foothold in other parts of India.
Curefit acquired a mental health company
Curefit bought yet another company in Bangalore, Karnataka, India, on November 20, 2018. Seraniti was the company’s name. It’s an all-in-one mental health platform. Curefit’s strategic move aided the company’s strength and prosperity in two ways. It reduced competition by absorbing other companies through ownership and expanded Curefit’s product and service offerings.
Curefit acquired Rejoov
Curefit announced the acquisition of Rejoov on April 12, 2019. It is a corporation that provides renewing health support, as the written name suggests. It’s a privately owned company based in Bengaluru, Karnataka, India. It specialises in extracting juices from vegetables and fruits using a cold-pressing technique. Rejoov will add items that are more in line with the health and wellness industry’s consumables. It gives Curefit’s products and services a new dimension.
Curefit purchased a company based in the United States
Curefit began the new year with a bold new strategy to expand outside of India by acquiring a health and wellness company based in the United States. Curefit bought a startup called Onyx on January 18, 2021. Onyx is a fitness company based in San Francisco, California, that focuses on creating the future of exercise. The recent inflow of venture capital investment for growth and expansion into the consumer IT business has aided this move.
Curefit acquired Fitternity
Fitternity is another online fitness platform that Curefit purchased this year. Pune, Maharashtra, India, is where the company is based. It offers a comprehensive framework to assist subscribers in starting and maintaining their own personal fitness journeys. The deal was finalised on February 9, 2021. Fitternity had a total funding amount of $7.5 million before the transaction.
Curefit is still buying up companies in India
Curefit’s most recent acquisition occurred on June 20, 2021. TREAD was the company it bought. Before concluding its agreements with Curefit, TREAD had received $1.1 million in total funding. It is an Indian startup situated in Bengaluru, Karnataka. TREAD is a fitness firm that provides its consumers with online services and goods. Although the terms of the agreements between Curefit and TREA have not been released, the company is expected to continue to operate independently as a subsidiary of the fast-growing Curefit.
The company appears to be in the news on a regular basis as a result of its many acquisitions of companies in the health, fitness, and wellness industries. As a privately held venture capital-backed firm making tremendous gains as a rising unicorn, it is going through a fast growth and expansion period.
After receiving Investment from Zomato, Curefit has become India’s newest unicorn startup
Zomato used to help people order meals; now it may help them burn it off.
Curefit, a fitness business, has become India’s latest unicorn after receiving funding from Zomato. Curefit has been valued at $1.5 billion after Zomato purchased a 6.4 per cent share in the company. Curefit is now India’s 36th unicorn startup for 2021, according to the funding.
In addition to investing in Curefit, Zomato is selling sports facilities supplier Fitso to Curefit, with Curefit acquiring Fitso from Zomato as part of the agreement. Fitso was acquired by Zomato in January for Rs. 80-100 crore, but it now appears to have been sold to Curefit for Rs. 370 crore.
“We are investing capital in Curefit to create a great long-term partnership with Curefit,” Zomato CEO Deepiner Goyal stated. “A $100 million interest in Curefit will result from a net $50 million cash investment plus the value of the Fitso business (worth $50 million)” (6.4 per cent shareholding in Curefit). As we anticipate food and health becoming one, in the long run, this will allow us potentially explore cross-selling benefits between Zomato and Curefit,” he added.
Fitso was sold to Curefit by Zomato because it believed Curefit would be able to get more value out of the firm. “Can we sell the company to someone who understands it through and out, and can they profit disproportionately from what we’ve built?” Is the divestment process worthwhile regarding the value we will gain from it? Fitso checked these divestment boxes, and we’re selling Fitso to Curefit for $50 million,” he added.
Mukesh Bansal and Ankit Nagori, former executives at Flipkart, started Curefit in 2016 after leaving the company to start their own business. Curefit is a fitness network located in major Indian cities that provide classes in yoga, dance fitness, strength training, high-intensity training, Crossfit, and even HRX, a workout created in conjunction with Hrithik Roshan. Curefit had expanded its offerings to include Eat.fit meal delivery, health exams, and online fitness sessions.
Curefit spun off Eat.fit as a separate company in 2020, and Ankit Nagori is now in charge of it. Mukesh Bansal continued to lead Curefit until the company received finance from the Tata Group. Mukesh Bansal had been tasked with leading the Tata group’s digital initiatives following the funding.
Food and health will become the “same side of the coin” in the future, according to Zomato, and the two companies may potentially cross-promote their products within their respective userbases. However, neither the investing business nor the investee company has ever turned a profit in their history – Zomato recorded losses of Rs. 816 crore in FY21, while Curefit reported losses of Rs. 741 crore in FY20. Given the company’s recent movements, Zomato’s diversification into a fitness firm is surprising.
Zomato has recently shut down businesses that appeared to be outside of its main restaurant search and food delivery business in India — the company has shut down multiple subsidiaries outside of India and its health supplements and grocery delivery businesses. Zomato, on the other hand, appears to have invested $100 million in a firm that isn’t immediately related to food or delivery.
Regardless, Curefit has now joined the unicorn club and is another success story for India’s second-time entrepreneurs. Kunal Shah previously sold Freecharge to Snapdeal, and his next endeavour Cred has now joined the unicorn club; Mukesh Bansal, who previously sold Myntra to Flipkart, has now assisted Curefit in joining the unicorn club as well. When it comes to launching successful businesses, Indian entrepreneurs are proving that lightning can strike twice.
Cure.fit – How This Startup Is Revamping The Idea Of Fitness
Fitness is a vital factor that is often disregarded in today’s society. Fitness is more crucial than ever before, with millennials reluctant to go to a gym or a park to exercise and fast food available at the press of a button. With well-known chains like Talwalkars, Gold’s Gym, and Reebok Crossfit already in the market, Cure.fit, a relatively new entrant, caught the industry by storm and disrupted it by offering services that none of the other companies did.
Offerings
Mind.fit, Cult.Fit, Eat.Fit, and Care.fit are the four business verticals that Cure.fit presently has. Cure.fit offers subscription plans in which users can choose from one of four options or all four. Cult.fit offers physical health programmes like Zumba, yoga, weight lifting, martial arts, and boxing, while Mind.fit offers mental wellness activities. Eat.fit provides calorie-counted meals to help you on your weight-loss or weight-gain journey. Care.fit connects you with qualified medical providers.
Growth
The company began as a tiny business in Bengaluru, Karnataka, India. It evolved by acquiring and working with a number of small businesses along the way to become what they are now. The company currently has offices in cities like Bengaluru, Hyderabad, Mumbai, Delhi, Chennai, and Pune, to mention a few. Cure.fit integrates technology and human experience to focus on client experience. Users may now arrange a time window for their workout or order lunch online using the app, for example. Competitive pricing and incentives entice their target demographic to sign up for a six or twelve-month membership.
Cure.fit relied largely on celebrity endorsements in the early stages of their development. Posters of well-known Bollywood celebrities Hrithik Roshan and Tiger Shroff, and Indian cricketer K.L Rahul, were easily visible. These endorsements were crucial in solidifying their brand’s standing.
This fitness startup is still developing at a breakneck speed and shows no signs of slowing down anytime soon. Cure.fit is changing the way working professionals think about physical exercise and fitness.
