Trends
Budget Video Advertising is a game changer for small & medium scale entrepreneurs: A win-win situation for any business.
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Importance of Video advertising or product explainer video
In the past decades, the digital marketing has played an important role & proved to be a game changer. Content getting cost-effective and easier to find. Smartphones and tablets have abandoned the desktop. And in a fast-growing digital world, now user knows what content they need. What content they want to consume, when and where. The consumer becomes very particular about it. The question arises, what are the demands of the common people, Now? The only answer is videos and lots of video contents.
It has been seen in past few years, online video advertising becomes the popular medium to builds brand equity among the small & medium scale entrepreneurs. Video advertising can be strategically used as a marketing tool to receive more targeted traffic, growth and revenue.
Video Advertising for SEO purposes to increase the traffic on a website.
Video advertising on the landing page of a website actually boosts SEO. And Google promptly moves up the ranking because visitors are spending more and more time on the website. The video is a good media mix and video advertising also increase the quality of a website, which is a plus prerequisite for a small & medium scale entrepreneurs.
Facts about Conversion via Video Advertising
What an entrepreneur wants, conversion. He would do anything, everything to move his potential customer into his kitty. The video advertising seems to be the best option and numbers are indicating this fact.
The conversion rate on a website is 2.9%, while conversion rate of a website that uses a video is 4.8% which is a significant good in comparison. But people who actually visit on product landing page having a video, likely to purchase the product or services and conversion rate is exponentially increased by 80%. If conversion could be significantly increased by 80%, there is no reason left behind for entrepreneurs to adopt video as their marketing tool.
Sharing video content
Everybody knows that video is taking over just every platform. Everywhere on social media, videos are ready to share content. Some time well-produced video with relevant, entertaining content having brand message receives a good response from people. Which is then shared within minutes, it’s another win-win situation for the entrepreneurs who want to reach within masses. Smartphones are also playing an important role to spread those videos across all the platforms.
Video advertising content if presented well within masses could leave a great impact on the community. In past, we have seen that a video based on truth, rumors, feature and USP’s definitely grab the attention of people and shared generously by them.
33% of video content is watched through phone and likely to increase by 82% by 2020. This fact is encouraging entrepreneurs to move towards video advertising to propel their growth and profits.
Video Advertising: Great for ROI (Return on Investment)
83% of businesses feel that video advertising give them good ROI. They think the quality of video content is improving and becoming affordable. They could now spend more money on digital marketing to get maximum benefit out of the video advertising.
Video Advertising: Explain everything at a glance
At the launch of product or services, 98% of smartphone users say they have learned about the product and services after watching the video, that’s why 45% of the businesses prefer a video as their marketing tool.
Video Advertising engages the Laziest Buyers also
The video is the great marketing tool to engage even the laziest buyer. In today’s world, life is too busy consumer acts on video easily in comparison to the text-based advertising. Videos are super easy to consume. Video drives even the laziest buyer to act. People can watch these videos on the go. It helps them to take a positive decision about product and services.
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