Top 10 Best Indian Brands in AR/VR for Marketing 2025 | Revolutionizing Engagement
The world of marketing is evolving rapidly, and AR/VR for marketing is leading the way in transforming customer engagement. In India, several brands are making significant strides in this domain, offering innovative solutions that bridge the gap between imagination and reality. Here’s a list of the top 10 best Indian brands in AR/VR for marketing in 2025 that are setting new standards in immersive technology.
1. Infosys XR
Infosys XR is a pioneer in AR/VR solutions for businesses, focusing on creating immersive marketing campaigns. Its expertise in digital transformation extends to delivering scalable AR/VR applications for diverse industries.
Why It Stands Out:
- Customized AR/VR solutions for marketing campaigns
- Integration with AI and data analytics for personalized experiences
- Global reach with a strong foothold in India
Key Achievements: Infosys XR has worked with global giants to create AR-based customer engagement tools that have increased conversions by 30%.
2. Tesseract
Founded in India, Tesseract is a trailblazer in AR/VR technology. Known for its state-of-the-art hardware and software solutions, the brand has successfully merged creativity with technology.
Why It Stands Out:
- Proprietary AR glasses and VR headsets
- Seamless integration of marketing content with AR/VR devices
- Affordable solutions for small and medium-sized businesses
Key Achievements: Tesseract’s VR tools have been adopted by leading Indian brands for virtual product launches and immersive advertising.
3. Gamitronics
Gamitronics specializes in creating virtual worlds that redefine customer experiences. It has developed AR/VR solutions for industries ranging from retail to entertainment.
Why It Stands Out:
- Focus on gamified marketing solutions
- Expertise in creating metaverse experiences for brands
- Cutting-edge virtual reality environments for interactive campaigns
Key Achievements: Gamitronics designed a virtual showroom for an automobile brand, increasing footfall by 45% through AR-based test drives.
4. Meraki AR
Meraki AR has established itself as a leader in augmented reality for marketing. Its innovative use of AR helps brands create memorable customer journeys.
Why It Stands Out:
- AR-based product demonstrations
- Enhanced brand storytelling using immersive visuals
- Scalable solutions for e-commerce and retail
Key Achievements: Meraki AR developed an AR shopping app for a leading retail chain, boosting sales by 20% within six months.
5. XR Labs
XR Labs is a Chennai-based company known for its impactful AR/VR solutions tailored to the marketing needs of Indian brands. It offers creative campaigns that leave lasting impressions.
Why It Stands Out:
- Specialization in virtual reality for product showcases
- Use of mixed reality for live events and exhibitions
- Integration with social media for viral marketing
Key Achievements: XR Labs created an AR-powered marketing campaign for a beverage brand that reached 5 million users in just two weeks.
6. Whodat
Whodat is renowned for its spatial computing expertise, enabling brands to deliver unparalleled AR experiences. Its solutions cater to a variety of marketing challenges, from virtual try-ons to interactive ads.
Why It Stands Out among different brands in AR/VR for marketing:
- Expertise in 3D modeling and AR visualization
- Immersive retail experiences for e-commerce platforms
- Focus on customer-centric AR applications
Key Achievements: Whodat’s AR platform has helped fashion brands increase online conversions by offering virtual try-on features.
7. Scapic
Acquired by Flipkart, Scapic is an AR/VR powerhouse focused on transforming e-commerce marketing. Its innovative solutions are making waves in the retail sector.
Why It Stands Out:
- Virtual stores for online retailers
- Immersive product previews
- Integration with major e-commerce platforms
Key Achievements: Scapic’s AR-enabled product previews have reduced return rates by 25% for Flipkart sellers.
8. Simulanis
Simulanis is a leader in VR training but has successfully ventured into AR/VR marketing with its immersive solutions for product storytelling and customer education.
Why It Stands Out:
- Focus on educational marketing campaigns
- Expertise in virtual training modules for customer engagement
- AR apps for interactive learning
Key Achievements: Simulanis developed a VR-based campaign for an FMCG brand, enhancing product awareness among rural audiences.
9. SmartVizX
SmartVizX is redefining virtual experiences for the real estate and retail sectors. Its AR/VR for marketing solutions help brands connect with customers through life-like simulations.
Why It Stands Out:
- Virtual walkthroughs for real estate marketing
- AR-assisted design visualizations for furniture brands
- High-quality 3D rendering for marketing materials
Key Achievements: SmartVizX’s virtual showroom for a furniture brand led to a 40% increase in customer engagement.
10. FlippAR
FlippAR has carved its niche in location-based augmented reality marketing. By combining AR/VR for marketing with geo-targeting, it helps brands create hyper-personalized campaigns.
Why It Stands Out:
- Location-based AR marketing tools
- AR-powered loyalty programs
- Integration with mobile apps for seamless experiences
Key Achievements: FlippAR’s campaigns for tourism boards have successfully increased footfall by offering AR-based guided tours.
How AR/VR Is Transforming Marketing in India
The adoption of AR/VR for marketing in India is driven by the growing need for personalized and immersive customer experiences. Key trends include:
- Enhanced Customer Engagement: Interactive AR ads and VR experiences create stronger brand recall.
- Virtual Try-Ons: Fashion and cosmetic brands use AR to let customers try products virtually.
- Metaverse Marketing: Brands are exploring the metaverse to connect with tech-savvy consumers.
- Cost-Effective Solutions: Indian startups are offering affordable AR/VR tools, making it accessible for small businesses.
The Future of AR/VR for Marketing in India
As India embraces digital transformation, AR/VR for marketing will continue to evolve. With advancements in AI and 5G technology, these solutions are expected to become more accessible and impactful.
Indian brands are well-positioned to lead the global AR/VR for marketing landscape, setting new benchmarks for creativity and innovation.
