INTRODUCTION
In 2023, adtech companies in India are experiencing a boom as the industry continues to grow. Adtech is a term used to refer to a suite of technologies that are used to enable and optimize digital advertising campaigns, including programmatic advertising platforms, predictive analytics, retargeting tools, and targeting capabilities.
Due to increasing consumer needs, adtech companies in India are increasingly focusing on creating innovative solutions that can help brands achieve their marketing objectives in an efficient and effective manner.
Adtech companies in India are using advanced technologies such as artificial intelligence (AI) and machine learning (ML) to develop sophisticated algorithms that can offer detailed analytics based on user behaviour and preferences.
For instance, AI-based platforms can use real-time data analysis to identify the optimal time for running advertisements and targeting relevant audiences across different channels.
This helps marketers get better returns on their investments. Additionally, adtech companies are also offering services such as creative design, video production, and campaign optimization.
Furthermore, adtech companies in India are offering collaborative platform solutions that allow brands to collaborate closely with media sources and publishers to create effective campaigns.
This allows brands to work with a wide range of partners and benefit from the collective wisdom of experts. Additionally, these collaborative platforms deliver insights into the success of each campaign, allowing brands to understand what works and what doesn’t.
Overall, adtech companies in India are playing a pivotal role in helping brands reach their goals and achieve success. By leveraging emerging technologies, they are able to provide innovative solutions tailored to meet the specific needs of their clients.
With the right resources, these companies can help brands achieve their desired results in an efficient and cost-effective manner.
IMPORTANCE
AdTech companies in India are becoming increasingly important in 2023. With the rising number of Internet users and the growth of digital media, AdTech companies have an unprecedented opportunity to reach large audiences.
By utilizing data-driven marketing solutions, these companies can create targeted campaigns that are tailored to specific target groups. Moreover, AdTech companies are able to provide better services to advertisers with the use of real-time bidding and programmatic buying.
This means that companies can get the most out of their advertising budget by targeting the right audience at the right time. AdTech companies can also provide more accurate analytics for marketers to measure the success of their campaigns.
Additionally, AdTech companies are exploring Artificial Intelligence and Machine Learning to enable more precise targeting. In conclusion, AdTech companies in India are playing an essential role in helping businesses grow in 2023.
Here are the top 10 best Adtech companies in India in 2023
InMobi – InMobi is a technology company that specializes in mobile advertising. Founded in India in 2007, InMobi quickly grew to become one of the world’s largest independent mobile advertising networks, reaching over 1 billion unique devices each month.
InMobi’s platform combines powerful analytics, targeting capabilities and innovative ad formats to maximize revenue potential for mobile publishers and advertisers. The company works with some of the world’s leading brands, including Google, Microsoft, Coca-Cola and Toyota.
InMobi also provides white-label solutions for developers, carriers and OEMs, offering an integrated mobile advertising solution that enables app monetization, user acquisition, engagement and loyalty. With offices in more than 17 countries, InMobi is constantly expanding its global reach and innovating on new technologies and products.
InMobi has received numerous awards for its innovation and commitment to customer service, making it one of the top mobile advertising companies in the world.
Zeta – Zeta Company is a technology-driven firm that develops cutting-edge solutions for businesses. Founded in 2021, the company has quickly become one of the most successful startups of the decade.
With offices in New York City, San Francisco, and London, Zeta specializes in custom software development, cloud computing, artificial intelligence, machine learning, and data analytics.
The team at Zeta consists of experienced engineers and developers with expertise across various fields. Their mission is to provide innovative products and services that enable companies to use technology to their advantage. With a focus on innovation, they take an agile approach to problem-solving to ensure top-notch results.
The range of services offered by Zeta is varied and comprehensive. They offer web and mobile app development, cloud computing, AI/ML applications, big data analysis, UX/UI design, and more. To ensure top-quality results, they make use of cutting-edge technologies such as blockchain, IoT, Augmented Reality, and other emerging technologies.
At Zeta, customer satisfaction is paramount. The team works closely with clients to understand their needs and uses a collaborative approach to develop customized solutions. By leveraging the latest technologies, they create innovative solutions that bring value to customers and help them stay ahead of the competition.
Overall, Zeta Company is a technology-driven firm that provides tailored solutions that help businesses leverage the power of technology. With experts in various fields, they strive to deliver high-quality products and services that enable businesses to succeed.
Vserv – Vserv is a global technology company based in Singapore that specializes in providing cutting-edge digital solutions for businesses. Founded in 2011, the company has grown exponentially to become a leading provider of cloud-based software solutions and services.
With offices across Asia Pacific, Europe, and the United States, Vserv helps businesses build, manage, and monetize their digital products and services.
At the heart of Vserv’s offering is its proprietary platform, which serves as the foundation of its cloud-based products and solutions. It provides a powerful suite of tools and technologies designed to help businesses create and deploy digital products quickly, effectively, and cost-effectively.
The platform also allows companies to leverage real-time data captured from customers and to utilize advanced analytics to gain insights into customer behaviour.
Vserv’s solutions provide businesses with the necessary tools to develop, launch, and manage digital products and campaigns in multiple channels, including mobile, web, and social media. Additionally, the company offers custom software development services that enable businesses to customize their solutions to meet their unique requirements.
In addition to its comprehensive product and solution offerings, Vserv also provides customers with a wide range of professional services. These include application management services, such as system integration, testing, and deployment; technical support services, such as application maintenance and troubleshooting; and consulting services, such as strategic planning and business intelligence.
Vserv’s mission is to empower businesses with the technology and capabilities they need to succeed in the digital world. Its team of experienced professionals combines their deep technical knowledge and expertise in consulting, development, and operations to drive innovation and accelerate digital transformation.
Affle – Affle is a leading mobile media company that specializes in performance-based marketing. Founded in 2006, the Singapore-based firm works with brands and agencies to help them leverage the power of mobile advertising and insights. Their services range from mobile advertising to data monetization, analytics and consulting.
Through its expertise in technology, data, and media, Affle helps businesses increase their customer reach and grow revenue. The company utilizes proprietary technologies such as AI and ML to create an optimal customer journey across multiple platforms and channels. This helps the clients deliver personalized and contextual messages to their target customers.
Affle has an extensive global presence and works with leading marketers in over 18 countries. It also boasts of having deep relationships with more than 200+ premium publishers, exchanges, and networks. The firm has strategic partnerships with giants like Google, InMobi, MoPub, Yahoo, and more.
Their suite of products includes:
• MAAS – Mobile Audience Analytics and Segmentation Platform
• DMP – Data Management Platform
• MBX – Mobile Advertising Exchange
• INgage – Mobile Engagement Platform
• Contextual Targeting – Automated Contextual Targeting & Retargeting
• Integrate – Mobile App Integration Platform
The company’s solutions are used by well-known brands such as Chevrolet, Microsoft, Nestle, Unilever, and many more. Affle is at the forefront of the mobile media industry and continues to innovate and drive growth for its partners.
GroupM – GroupM is a global media investment management company that specializes in media planning and buying, audience analysis, trading, and data management. Founded in 2004, the company is headquartered in London, England, and has over 35 offices located around the world. GroupM is part of WPP, the world’s largest advertising company.
GroupM’s mission is to maximize the performance of its clients’ media investments through data-driven insights and innovative strategies. They work with the world’s leading brands and leverage their expertise across a full range of services, including analytics, communications planning, search engine marketing, social media, and video. In addition, they partner with many established media owners to create value for their clients.
GroupM focuses on providing effective solutions across all platforms, including television, radio, digital, out-of-home, and print. Their services cover all aspects of media buying and planning, from developing strategies to executing campaigns. They specialize in using advanced analytics to measure, optimize, and report on campaigns accurately.
GroupM uses proprietary technology such as their Programmatic Platform, which combines their expertise in programmatic buying with their ability to capture data from multiple sources.
This platform enables the company to deliver highly customized campaigns while delivering maximum efficiency and faster turnaround times. Additionally, they offer an array of products and services designed to help their clients identify and reach audiences, drive engagement, and improve ROI.
GroupM’s commitment to innovation, data-driven insights, and performance-based results have earned them numerous accolades, including being named one of the world’s most innovative media companies by Fast Company magazine.
One97 Communications – one97 Communications is a leading digital services and payments company. Founded in 2000, the company is headquartered in Noida, India and provides a wide array of products and services, including prepaid mobile recharge, utility bill payment, travel bookings, shopping, and financial services. It has more than 400 million users across India and South Asia.
The company offers its own payment platform, Paytm, which allows customers to make payments through credit cards, debit cards, and net banking. It also operates an e-commerce marketplace, Paytm Mall, which allows customers to purchase a variety of items. Additionally, one97 Communications provides NFC-enabled mobile wallets that allow customers to pay for goods and services in stores and online.
The company has invested heavily in developing its infrastructure, technologies, and customer service capabilities. This includes partnerships with telecom operators, banks, and merchants, allowing it to expand its product range and reach. Additionally, one97 Communications has developed several innovative products like Paytm Payments Bank and Paytm Money to broaden its portfolio further.
one97 Communications is dedicated to providing its customers with a seamless experience, whether they’re making a payment or booking a flight. Through its various services, the company strives to create value for its customers and make their lives easier. Its mission is to become the most trusted digital services provider in India and beyond.
Mobile2win India – Mobile2win India is one of India’s leading mobile services and technology companies. Founded in 2005, the company provides a wide range of products, including mobile gaming, advertising, mobile payments, and content distribution. The company is headquartered in Mumbai and has offices in Delhi and Bangalore.
Mobile2win specializes in providing custom solutions to its customers that take advantage of their existing user base while also offering new business opportunities. The company’s mobile gaming platform is built on the latest technology, allowing developers to build engaging, scalable, and monetizable games for smartphones and tablets.
Mobile2win’s advertising platform helps clients target users with personalized messages and ads based on their preferences.
In addition to its mobile services, Mobile2win also offers unique mobile payment solutions such as UPI-enabled wallets and digital payments for online purchases. The company recently launched its new proprietary mobile wallet, m2W Wallet, which enables users to securely store, transfer, and withdraw money from anywhere in the world.
The company has also made several strategic investments in companies in India, the United States, and Europe. These investments have enabled Mobile2win to expand its presence in the mobile market further and develop innovative technologies that its partners can use.
Overall, Mobile2win India is a pioneer in the mobile market, offering a suite of services and technologies that help businesses succeed in a rapidly changing mobile landscape.
McCanvas – McCanvas is a technology company based in California founded in 2021. Their mission is to create the world’s most advanced canvas-based software for digital creativity and art.
They are developing products that make creating works of art easier, faster, and more accessible than ever before. The company has raised over $50 million in venture capital and has partnerships with some of the biggest names in tech.
McCanvas’s flagship product is MagikCanvas, a cloud-based platform that enables artists to work on any device, anywhere in the world. MagikCanvas allows users to create beautiful art with natural painting tools while harnessing the power of AI. It gives users access to an extensive library of content, ranging from stock images to tutorials and learning tools.
In addition to their canvas product, McCanvas also provides a suite of related services that help businesses, educators, and other organizations make the most out of their digital art projects. These include marketing and analytics platforms, an online store for purchasing prints, and a mentorship program for aspiring creatives.
McCanvas is setting a new standard for digital art by revolutionizing how we create, share, and interact with artwork. With their innovative AI technology, the company is making it easier than ever for anyone to unleash their creative potential.
AdNear – AdNear is a leading location-based mobile advertising technology company that provides powerful solutions for customers looking to reach their target audience. Founded in 2009, AdNear has been at the forefront of location-based marketing technology, providing cutting-edge data-driven solutions to help brands and businesses better understand their customers.
AdNear’s suite of products includes an AI-driven advertising platform and a suite of real-time analytics tools to help marketers better understand customer behaviour. The company also offers an open API platform that allows developers to quickly and easily access AdNear’s services.
AdNear’s innovative technology helps advertisers target consumers based on their current location and other contextual factors. By analyzing a user’s context and proximity, brands can send personalized messages to users that are relevant to their current location. This enables them to create more engaging experiences and deliver more impactful ads to their target audiences.
AdNear also leverages big data and machine learning to help optimize campaigns. Its proprietary algorithms enable marketers to make better decisions about how to target the best users and what type of messaging to use. This facilitates higher ROI for advertisers by increasing the efficiency of their campaigns.
AdNear’s platform is trusted by some of the world’s largest brands and agencies. Their clients include Microsoft, PepsiCo, Unilever, Groupon, and many more. Through powerful partnerships, AdNear also provides exclusive access to valuable insights into consumer behaviour in different locations around the world.
With over a decade of experience, AdNear is a leader in mobile advertising technology. They offer a powerful suite of services designed to enable brands and advertisers to understand better and target their audiences more effectively.
Komli Media – Komli Media is a leading digital marketing company based out of Mumbai, India. Founded in 2006, the company offers a full suite of services and solutions to help businesses reach their targeted audiences across digital channels. With offices around the globe, Komli Media has become one of the largest digital marketing companies in the world.
Komli Media specializes in targeting, media buying, ad serving, analytics, optimization, and other digital marketing services. They provide services for clients of all sizes, ranging from large enterprises to small businesses. They work with large brands such as Coke, Sony, Microsoft, IBM, and many more.
Komli Media also offers an AI-based platform called “Komli AI” which provides marketers with automated performance optimization capabilities on campaigns across mobile, web, video, and social media. The platform uses machine learning algorithms to help optimize campaigns and achieve desired outcomes.
Komli Media also offers a suite of measurement and analysis tools that enable marketers to measure campaign performance, identify opportunities for improvement, and make informed decisions about their campaigns. The company also provides consulting services to help clients better understand the complexities of the digital marketing landscape.
Komli Media’s commitment to customer service and innovation has led to a number of awards, including the IAB Digital Video Award, the eTail Asia Gold Award, and the Mobile Excellence Award. Their team of experts provides ongoing support and guidance to ensure customers get the most out of their campaigns.
In summary, Komli Media offers a range of services and solutions to help businesses reach their target audience across digital platforms. They specialize in targeting, media buying, ad serving, analytics, optimization, and other digital marketing services with an emphasis on AI-based optimizations and data-driven decision-making.
CONCLUSION
In 2023, AdTech companies in India are expected to continue to grow rapidly. Advertisers have increasingly turned to digital spaces for marketing and advertising, leading to an increase in the demand for ad technology solutions such as mobile programmatic advertising, real-time bidding, data management platforms, and more.
AdTech providers are leveraging AI and machine learning technologies to automate processes and offer better targeting capabilities.
With digital becoming the new norm, adtech companies in India are set to witness tremendous growth in the coming years.
