Top 10 Best OOH Media Companies In USA In 2023

INTRODUCTION

2023 has seen a great rise in the number of OOH (Out-Of-Home) media companies operating in the US. OOH media encompasses traditional physical advertising, such as billboards and signage, as well as digital advertising solutions like digital screens, interactive kiosks, and audio/visual displays.

OOH media companies offer advertisers innovative and creative ways to reach their target audiences. These companies provide a range of services, such as ad campaign development, placement, and monitoring; content creation and management; measurement and analytics; and more.

The key to success with OOH media is to ensure that the right message is delivered to the right audience at the right time. Companies like Accucoms, Clear Channel Outdoor, Lamar Advertising, and Outfront Media are leading the way in OOH media in the US.

They provide comprehensive solutions across multiple digital platforms and traditional media, allowing advertisers to effectively reach their target audiences.

IMPORTANCE

In 2023, ooh media companies in the USA continue to play an important role in the advertising landscape. With technology continuing to advance, and more people accessing content on their phones and other digital devices, OOH media companies offer a unique way to reach consumers with creative, impactful campaigns.

OOH media companies can use creative outdoor advertising tactics to engage potential customers, create emotional connections, and ultimately help drive sales. OOH media solutions are highly customizable, allowing for a unique message to be delivered to a targeted audience.

Additionally, OOH media is cost-effective, making it one of the most affordable forms of advertising available. OOH media has the ability to reach large numbers of people, which makes it a great choice for businesses looking to make an impact. Furthermore, OOH media offers incredible flexibility, as campaigns can be quickly changed or modified based on market conditions or consumer feedback.

Finally, OOH media is an important part of the overall marketing mix and should be included as part of any comprehensive marketing strategy. Companies that successfully utilize OOH media will be well-positioned to achieve their goals in 2023 and beyond.

Here are the top 10 best ooh media companies in USA in 2023.

Omnicom Group – Omnicom Group is a leading global advertising and marketing services company. It consists of over 200 agencies that specialize in various disciplines, such as advertising, public relations, branding, media buying, digital and social media, healthcare, and others. Omnicom Group has more than 70 offices in over 100 countries across the world. Its total revenue for 2020 was estimated at around $16.5 billion.

Omnicom Group offers its clients an integrated approach to managing their communication needs. The company’s core philosophy is to build strong relationships with clients by delivering quality services, creating innovative ideas, and providing excellent customer service.

Through its suite of services, Omnicom Group helps companies create and maintain successful brand campaigns. It also helps them reach their business goals through effective communication strategies.

In addition to its traditional marketing services, Omnicom Group provides analytics, data management, and optimization capabilities. This allows it to develop precise insights into consumer behavior and preferences for targeted marketing campaigns. The company also uses modern technology such as artificial intelligence to help its clients achieve maximum return on investment.

Omnicom Group continues to innovate and introduce new products and services to meet its clients’ needs. It is committed to advancing the industry and setting standards for excellence.

The company stands out from its competitors because of its focus on delivering value to its clients through its suite of customized solutions. Through its expertise and commitment, Omnicom Group empowers its clients to succeed in today’s fast-paced and ever-changing environment.

WPP Group – WPP Group is a leading global communications and marketing services company. Founded in 1985, with offices in over 112 countries, it has a network of renowned companies including Ogilvy, JWT, Mindshare, Millward Brown, Hill+Knowlton Strategies, Burson-Marsteller, and many more.

The company uses its extensive knowledge and expertise to help clients build their brands, reach their customers, and achieve their goals. WPP Group provides a broad range of services including advertising, media planning and buying, digital, public relations, data analytics, research, sustainability, creative services and much more. WPP Group also invests in technology to develop innovative solutions that drive competitive advantage for its clients.

Additionally, the company has developed an integrated approach to communications across channels, creating campaigns which are consistent and engaging. WPP Group seeks to be at the forefront of every change in the advertising industry, ensuring its clients remain ahead of the curve.

The company works hard to ensure its people have the necessary skills and resources to deliver the best possible results for their clients. WPP Group values collaboration, creativity, and innovation to ensure it consistently delivers value to customers.

Publicis Groupe – Publicis Groupe is one of the world’s leading communications and marketing services companies, serving clients in over 120 countries. Founded in 1926, Publicis Groupe combines creativity, technology and data to deliver value for its clients.

The company specializes in digital transformation, media and content, advertising, public relations and corporate communications, consulting, branding and identification, direct marketing, customer experience, healthcare communications and CRM. Its portfolio includes some of the biggest names in the business, such as Publicis Sapient, Digitas, Saatchi & Saatchi, Leo Burnett, Publicis Media, Razorfish, MSL, Prodigious and Starcom.

Publicis Groupe employs 95,000 people in 2,400 offices around the world, and has a presence in more than 100 countries. It is committed to delivering innovative solutions to meet the needs of its clients, while maintaining the highest standards of integrity and ethical behavior.

Publicis Groupe is dedicated to creating long-term value for its stakeholders through ethical business practices and a commitment to social responsibility.

Dentsu Inc. – Dentsu Inc. is a Japanese multinational advertising and public relations company headquartered in Chiyoda, Tokyo. It is the largest advertising agency in Japan and the fifth-largest in the world. Founded in 1901 by Hoshiro Mitsunaga, it was originally known as Teikoku Dempa Shimbun (Imperial Electric News). The company name was changed to its current form in 1943.

Dentsu offers services in many different areas including advertising, media planning and buying, sports marketing, digital and mobile marketing, motion graphics, interactive advertising, production services, public relations, and global branding. It has more than 45,000 employees and handles over 1.3 million accounts worldwide. Dentsu has offices in Tokyo, London, New York City, Los Angeles, Beijing, Mumbai, Shanghai, Sao Paulo, Paris, Sydney, and Singapore.

Dentsu’s core business is advertising and it’s clients range from large corporations to small businesses. Dentsu also runs several subsidiaries such as Dentsu Digital, Dentsu X, Dentsu Creative Xchange, Dentsu Aegis Network, Dentsu Brand Solutions, and Hakuhodo DY Group. In addition to providing services to clients, Dentsu creates its own campaigns and activities to promote brand awareness.

One of Dentsu’s most successful campaigns was their “Sayonara Stress” campaign which aimed to reduce stress in Japan. The campaign used traditional and modern elements to communicate messages of relaxation, calmness and peace. The success of this campaign won Dentsu several awards and recognition in the industry.

Dentsu is committed to creating positive social change through its actions and works with various organizations to promote sustainability, reduce environmental pollution and create a better society. As part of its commitment to the environment, Dentsu has introduced a carbon offset program, which helps reduce the amount of carbon emissions generated by the company.

Overall, Dentsu Inc. is a leading multinational advertising and public relations company that provides services to clients around the world. Its impressive portfolio of successful campaigns, commitment to the environment, and dedication to creating positive social change make Dentsu a leader in the industry.

Interpublic Group – Interpublic Group (IPG) is a global advertising and marketing services company with headquarters in New York City. Founded in 1902, IPG operates in more than 100 countries worldwide, offering clients a range of marketing, media, public relations, and communications services.

Its core clients are some of the world’s leading companies, including Microsoft, Coca-Cola, Unilever, AT&T, and Visa. The company employs over 50,000 people around the globe, providing integrated communication solutions to meet marketing objectives.

IPG has four primary business units: McCann, IPG Media Brands, IPG Creative Solutions, and PR Design & Experiential Communications. McCann provides brand and marketing communications services, while IPG Media Brands focuses on creating and executing media strategies, digital campaigns, and content innovations.

IPG Creative Solutions specializes in creative production and design, while PR Design & Experiential Communications provides public relations, experiential events, and influencer marketing services.

In addition to its core businesses, IPG also offers specialized services such as integrated marketing analytics, mobile marketing, outdoor advertising, search engine optimization, and social media management.

These services help clients better reach and engage their target audiences, create powerful campaign experiences, and optimize their efforts for maximum effectiveness. IPG has been recognized for its innovative work, which includes award-winning campaigns for brands like Gatorade, Microsoft, and Visa.

At the heart of IPG is a commitment to client service and a focus on delivering results. The company fosters an environment where collaboration, creativity, and agility come first, allowing it to remain competitive in today’s rapidly changing marketplace. By leveraging cutting-edge technology and data-driven insights, IPG helps its clients stay ahead of the curve and turn ideas into successful campaigns.

Havas Group – Havas Group is a global advertising, marketing, and communications company. Founded in 1835 by Charles-Louis Havas, Havas is one of the world’s largest and most experienced communication groups. The group has over 20,000 employees in more than 100 countries.

Havas provides advertising, media, digital, branding, and PR services to companies across sectors such as automotive, consumer goods, fashion, financial services, healthcare, technology, tourism, and more. In addition to traditional advertising, Havas also offers its clients innovative content, media buying, data & analytics, experiential, and public relations services.

Havas Group’s commitment to creativity and innovation has led them to create several award-winning campaigns. They strive to bring their clients’ stories to life through meaningful experiences that engage audiences around the world.

Their goal is to create smarter, more effective ideas that create an impact on their customers and drive results. They are always looking for new ways to use emerging technologies to better reach their audiences and develop more effective campaigns.

By combining their long history of creating effective campaigns with the latest technologies and insights, Havas Group works to make sure their brands stay relevant in an ever-changing world. Their goal is to create meaningful connections between brands and consumers in order to help bring their client’s stories to life.

Hakuhodo DY Holdings – Hakuhodo DY Holdings is a global advertising and marketing services company, founded in 2001. It provides a wide range of services, including strategic planning, creative development, design, media planning and buying, digital production, public relations, and event management. It has offices in more than 30 countries and over 6,000 employees around the world.

The main business of Hakuhodo DY Holdings is advertising and marketing. They specialize in creating campaigns that reach people, regardless of their language or cultural background. They focus on using data-driven insights to create compelling messages that engage the target audience.

Hakuhodo DY Holdings works with clients from across many industries, including automotive, beauty, food, fashion and lifestyle, technology, and pharmaceuticals.

Their advertising and marketing services also extend to broadcast media, such as television and radio commercials, as well as print and online publications. Hakuhodo DY Holdings is known for its successful campaigns, which have included award-winning work for major brands like Toyota, McDonald’s, Microsoft, and Nescafé.

Hakuhodo DY Holdings is also a leader in digital marketing, offering innovative solutions such as mobile, search engine optimization, and social media marketing. They use data-driven analytics to determine the best strategies for reaching customers.

In addition to their core advertising and marketing services, Hakuhodo DY Holdings also offers a variety of other services, such as CRM (Customer Relationship Management), CX (Customer Experience) and market research. They also provide consulting services, helping clients to develop and implement effective digital strategies.

Hakuhodo DY Holdings is committed to providing the highest quality service and products to their clients, in order to help them achieve success. Their mission is to create value for their clients through innovative solutions, creative insights and cutting-edge technology. With decades of experience in the industry, they are dedicated to offering the best in advertising, marketing, and communication solutions.

MullenLowe Group – MullenLowe Group is one of the leading global marketing communications networks with a strong presence in over 85 countries. Founded in 1965, MullenLowe Group is part of the Interpublic Group (IPG) and is headquartered in New York City.

Its network includes creative agencies, media agencies, public relations companies, digital agencies, healthcare communications companies, design firms, and integrated production companies. MullenLowe Group provides comprehensive communications solutions for its clients, from strategy and research to creative development, media planning, content creation, and measurement and analytics.

The company has won numerous awards throughout its history, including Cannes Lions, Clios, Effies, The Webby Awards, and more. MullenLowe Group’s roster of clients includes some of the world’s most iconic brands, such as Volkswagen, McDonald’s, Coca-Cola, Microsoft, Sprint, Lowe’s, KFC, and many others.

The company prides itself on having a highly diverse team that brings a wide range of skills and experience to all projects. In addition to its core disciplines, MullenLowe Group also offers specialized practice areas, such as shopper marketing, multicultural marketing, sports marketing, and technology.

With an emphasis on innovation and creativity, MullenLowe Group continues to be at the forefront of the industry, providing groundbreaking solutions for its clients.

McCann Worldgroup – McCann Worldgroup is a leading global marketing services network with offices in more than 120 countries and a client roster that includes some of the world’s most iconic brands. McCann Worldgroup is part of Interpublic Group (IPG), one of the world’s largest advertising holding companies.

The company provides a full range of integrated marketing services, including advertising, public relations, digital, promotions and activation, healthcare communications, direct marketing, design, branded content and entertainment, and strategic consulting.

They offer their services to clients across a variety of sectors, including automotive, consumer packaged goods, food and beverage, financial services, pharmaceuticals, technology, and travel and hospitality. McCann Worldgroup puts creativity at the core of its strategy, believing it has the power to influence people’s decisions, behaviors and opinions.

They focus on creating meaningful connections between brands and consumers through storytelling and data-driven insights. Their team is composed of creative professionals representing diverse backgrounds and experiences, ranging from strategists and writers to designers and researchers.

McCann Worldgroup’s mission is to build the most meaningful relationships between brands and people by connecting their stories to the culture they live in.

Leo Burnett Worldwide – Leo Burnett Worldwide is a global advertising agency with offices in over 80 countries and 85 cities around the world. Founded in 1935, Leo Burnett has been at the forefront of the advertising industry by creating some of the most iconic campaigns in history.

Their portfolio includes household names such as McDonald’s, Coca-Cola, Marlboro, and Allstate. Leo Burnett’s core values of creativity, humanity, and provocativeness are seen in all their work.

The company was founded by Leo Burnett in Chicago in 1935. A pioneer in the ad industry, he created memorable characters that implemented his philosophy of “simplicity and warmth” into advertising. The classic example of this is the Marlboro Man, which is still an iconic advertisement today.

Throughout the years, Leo Burnett has been at the cutting edge of creativity in the industry. They created campaigns for the launch of Apple’s iPod and iPad, McDonald’s Happy Meal, and the Allstate Mayhem campaign. Leo Burnett was also a key player in the launch of Google’s Chrome browser.

Leo Burnett has won countless awards throughout its decades of operation, including several Cannes Lions, D&AD Awards, Clios, and Emmy Awards. Its creative work has also been acknowledged by agencies such as Adweek, Communication Arts, and Archive Magazine.

The company continues to strive forward, embracing new technologies, data analytics, and consumer insights to create innovative campaigns that are both impactful and distinctive. Leo Burnett is committed to understanding modern culture while honoring its long-held traditions of storytelling and creativity.

CONCLUSION

In 2023, the US ooh media market is booming. Digital signage and digital out-of-home (DOOH) advertising have become increasingly popular, with a predicted global CAGR of 12.8% between 2019 and 2024. Companies in the US are leveraging the latest technologies to deliver high-quality experiences that are tailored to specific audiences.

As digital signage continues to evolve, companies are able to access more data to better understand their customers, leading to improved customer engagement and higher ROI. At the same time, traditional OOH media remains relevant, as advertisers continue to use it for its reach and visibility.

With the emergence of 5G networks, smart cities, connected cars, and IoT, the industry continues to be on the cutting edge of technology and innovation.