Nielsen
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Trends
Top 10 Best Data Management Platforms in 2022
With the advancement of technology, the fast-paced business environment has become extremely data-driven. Modern companies utilize the power of big…
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Trends
TCS wins record 2.25 billion Nielsen contract and Accenture gets Vatican deal
TCS wins record 2.25 billion Nielsen contract and Accenture gets Vatican deal By receiving a 2.25 billion dollar outsourcing…
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Trends
Nielsen is revamping the way it measures digital audiences
Audience measurement company Nielsen announced today that it plans to change the methodology behind its digital products, including Digital Content…
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Trends
Nielsen explains how COVID-19 could impact media usage across the US
With U.S. consumers asked to refrain from social gatherings and shelter-in-place at home due to COVID-19, media consumption is prepared…
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Trends
Streaming accounts for nearly one-fifth of total U.S. TV watching, according to Nielsen
Streaming eats up a big chunk of viewers’ time, though it’s still outweighed by traditional linear TV. That’s according to…
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Trends
SuperData: Players who pay for subscriptions spend 45% more on games
Market research firm SuperData reported that gamers who pay for subscriptions spend about 45 percent more for games than non-subscribers.…
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