marketing
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Trends
Real-world case studies reveal the power of location data (VB Live)
“We know that brands know more about their customer than anybody else when the customer is engaging with them,” says…
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Trends
Oracle debuts Subscription Management and CX Unity, updates to HCM Cloud and Data Cloud
This week marks the 21st Oracle OpenWorld conference in San Francisco, and the company wasted no time detailing the updates…
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Trends
Online marketplaces must go beyond sales to experiences
As marketplaces increasingly dominate ecommerce, they must continue to evolve — providing a more complete experience in order to remain…
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Trends
InMobi acquires Sprint’s advertising and data subsidiary Pinsight Media
Mobile enterprise marketing firm InMobi announced it has acquired Pinsight Media, the mobile data and advertising subsidiary of Sprint. This all-stock…
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Trends
SoundCloud Go+ music subscription now includes high-quality streaming (updated)
A SoundCloud spokesperon has since confirmed that artists who upload their music in lossless formats can only be streamed in…
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Trends
YouTube now lets advertisers tailor campaigns for TVs
YouTube has announced that advertisers will now be able to tailor their ad campaigns specifically to people viewing them on…
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