marketing
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Trends
PlayStation maintains top TV advertiser spot, but Nintendo and Xbox aren’t giving up
As gifting season heats up, consoles have returned to TV in force. Although PlayStation is still far and away the…
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Trends
DeltaDNA: In-game advertising becomes viable alternative to in-app purchases
After years of uncertain experimentation, free-to-play game developers are starting to view in-game ads as a genuine alternative to in-app…
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China’s JD.com teams up with Intel to develop ‘smart’ retail experiences
Months after it landed a major $550 million investment from Google, China’s JD.com — the country’s second highest-profile investor behind…
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Trends
Putting the band back together, ExactTarget execs reunite to launch MetaCX
Scott McCorkle has spent most of his professional career thinking about business to business software and how to improve it…
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Trends
Vehicle telematics data could unlock $1.5 trillion in future revenue for automakers
Vehicle telematics, the method of monitoring a moving asset like a car, truck, heavy equipment, or ship, with GPS and…
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