Liftoff
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Trends
Liftoff’s surprise: Banner ads are 120% more effective than video ads
Mobile banner ads don’t get much respect, but they are surprisingly effective when it comes to mobile advertising. By contrast,…
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Liftoff: Females are 79% more likely to make in-app purchases in mobile games
Females are 79 percent more likely to complete an in-app purchase after installing a mobile game, according to a report about mobile…
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