augmented reality
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Trends
Can Apple keep the AR industry alive?
Augmented reality still has Apple’s enthusiasm behind it, but can that keep the whole industry afloat? On Wednesday, Apple debuted…
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STARTUPS
Desperate to exit, a $10B price tag for Magic Leap is crazy
Augmented reality headset maker Magic Leap has struggled with the laws of physics and failed to get to market. Now…
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STARTUPS
All the startups threatened by iOS 14’s new features
Fitness, wallpaper, and lost item-finding startups could have a big new competitor baked into everyone’s iPhones. Leaks of the code…
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STARTUPS
XYZ Reality secures £5M to bring a hologram headset to the construction industry
Augmented reality technology did not, it turns out, light the touch paper on a booming new industry. What we got…
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