advertising
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Trends
Spotify will now let brands sponsor its Discover Weekly playlist
Spotify has begun testing a new type of ad in Discover Weekly, its personalized playlist of music that’s the streaming…
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Trends
Singular: Mobile marketers waste money by spending at wrong times
Mobile marketers are promoting apps on their own timetables, not on consumer readiness, and the result is wasted time, effort,…
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Apple News is reportedly spiking readership but hurting revenues
Apple News, the technology giant’s news aggregation app for iOS and macOS devices, is turning out to be a double-edged…
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Google’s blanket ban of cryptocurrency ads ends next month
Google is rolling back its ban on cryptocurrency advertisements – following a similar move made by Facebook earlier this summer,…
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How these 2 schoolfriends set up a marketing company for SMEs and Startups
Back in May 2016, I messaged my schoolfriend and football team-mate Kartik to invite him to discuss a business idea…
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