Advertising Tech
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STARTUPS
Near raises $100M for an AI that merges online and offline behavior to build consumer profiles
One of the holy grails in the world of advertising and marketing has been finding a way to accurately capture…
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Trends
WPP sells 60% of market research giant Kantar to Bain, valuing Kantar at $4B
Some M&A is afoot in the world of market research and analysis, underscoring just how much of our media consumption…
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Trends
File storage app 4shared caught serving invisible ads and making purchases without consent
With more than 100 million installs, file sharing service 4shared is one of the most popular apps in the Android…
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Yelp adds portfolios and highlights to its business profiles
Yelp is announcing two new ad products for business owners — portfolios and “business highlights.” Those highlights are basically a…
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STARTUPS
Adjust raises $227M to measure mobile ads and prevent fraud
Adjust is announcing that it has raised $227 million in new funding. The company, founded in Berlin back in 2012,…
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Trends
Google appeals $1.7BN EU AdSense antitrust fine
Like clockwork, Google has filed a legal appeal against the €1.49 billion ($1.7BN) antitrust penalty the European Commission slapped on…
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STARTUPS
Foursquare buys Placed from Snap Inc. on the heels of $150M in new funding
Foursquare just made its first acquisition. The location tech company has acquired Placed from Snap Inc on the heels of…
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