Advertising Tech
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Trends
Retail optimization startup Teikametrics raises $15M as it expands beyond Amazon and beyond ads
Teikametrics, a startup that helps retailers optimize their online ad spending, has raised $15 million in additional funding. The company…
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STARTUPS
AdQuick raises $6M to conquer an advertising market Google and Facebook won’t
With Google and Facebook yielding massive control over the online ad market, leaving only scraps for other ad platforms, perhaps…
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Trends
Contextual advertising company GumGum raises $22M
GumGum is announcing that it’s raised $22 million from existing investors Morgan Stanley Expansion Capital, NEA spinout NewView Capital and…
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Trends
UK Council websites are letting citizens be profiled for ads, study shows
On the same day that a data ethics advisor to the UK government has urged action to regulate online targeting a…
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Trends
Aki acquires Eyeview’s ad personalization tech
Video advertising company Eyeview shut down in December, but its technology will live on thanks to an acquisition by…
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Trends
Adtech told to keep calm and fix its ‘lawfulness’ problem
Six months after warning that the real-time bidding (RTB) component of programmatic online advertising is wildly out of control —…
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