Advertising Tech
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Trends
Declining ad rates may signal a reset for startup SEM strategies
With limited prospects for growth, one of the iron laws of economic downturns is that advertising is among the first…
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Trends
Yelp commits $25M in waived fees and free services to local restaurants and nightlife
Yelp announced this morning that it’s making a number of changes in response to the COVID-19 pandemic. First, it says…
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Trends
Comscore partners with Twitch to bring gaming and esports viewership stats to advertisers
Measurement firm Comscore announced this morning a partnership with Amazon-owned game streaming site, Twitch. The deal will see Comscore measuring…
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Trends
Coronavirus;YouTube will now allow creators to monetize videos about covid-19
YouTube today announced a change in policy regarding the novel coronavirus, or COVID-19. Previously, YouTube’s advertising guidelines prevented monetization of…
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