Loyalty programs are one by the dozen in the exploding food and beverage industry in the country. However, it is hard to identify the best value-add products that are not complicated. When participating in a loyalty program, the first criteria are always how easy is it to use and apply. Most of these programs come with their own cards or coupons or extra apps on your phone.
Indian Food Freak (IFF) in Partnership with Trilyo launched The BigF Privileged Club first-of-a-kind Facebook Messenger Chatbot based Digital Loyalty program on Dec 5, 2017, in Delhi/NCR region. The club saw a whopping 1000+ member subscription in just 3 days.
“Our Facebook community members were looking for loyalty privilege and restaurants wanted a base if well-travelled guests who understand and appreciate good food. We have tried to connect them both through this Facebook Messenger-based unique loyalty program where customers don’t have to download any new application, no cards, no sharing of mobile numbers. And it’s super easy to use.” says Pawan Soni, Founder and CEO of Indian Food Freak and a known food writer.
Apart from offering exclusive deals that starts from 20% discount and goes up to 50% discounts across its partner restaurants, the BigF bot uses AI to understand customers buying behavior “The bot talks just the way we talk to each other, understands natural language, recommends restaurants based on taste and preferences and even cracks a joke when you are feeling depressed.” laughs Gaurav Gambhir, CTO of Trilyo.
BigF Privileged Club currently has over 100 partner restaurants in Delhi/NCR including the notable restaurants like The Hyatt Regency, The Leela, Crowne Plaza, Unplugged Courtyard, Cafe Delhi Heights and even Chaayos among others. Customers can avail exclusive deals and up to 50% discounts at these partner restaurants on their visit by registering for a membership of only Rs.999. However, to celebrate the launch, IFF and Trilyo are running a special offer and reduce the membership further. Details can be found on BigF Club Facebook Page.
Gurgaon chapter of Indian food freak hosts one of the biggest local food awards named “The Big F Awards”. They have just concluded the 4th season of the awards at Hyatt Regency Gurgaon in a spectacular event witnessed by Chef Sanjeev Kapoor, Chef Sabyasachi Gorai, Chef Amrita Raichand, Chef Manish Mehrotra, Rocky Singh (Highway on my Plate fame) and many other renowned names of the industry. These are true awards that reflect choice of consumers from home Chef to best restaurateur and awards each cuisine too.
The Loyalty program is an extension to the awards and the community to be able to deliver more and better.
About IFF:
Consisting of a tribe of those who love food, IFF is the leading Indian restaurant review website with many tried, tested and tasted recipes and food columns. There Facebook groups and pages have a loyal following of over 27k of the most ardent foodies, from all corners of India, small towns and metros alike. This makes them the largest and only national community, which is increasingly becoming popular with Indians and Indian food lovers all over the world, ranging from Northern America to Europe, the Middle East, the Far East, Australia and New Zealand.
Indian Food Freak has taken the onus to share transparent, candid and trustworthy information to its readers through its editorial reviews with help from industry experts and food enthusiasts. They do not give any special preference to 5-Star restaurants nor are shy towards road side eateries. It is a not-for-profit operation. It is a result of the passion of many committed food lovers.
About Trilyo:
IFF has joined hands with Trilyo to revolutionize the customer loyalty market with Trilyo’s one-of-a-kind chatbot solutions designed for the hospitality industry. Trilyo is building AI driven Conversational Commerce platform for Hospitality & Travel businesses that bridges the gap between brands and guests. Currently, Trilyo works with over 150+ clients across India, UAE, Bangkok and Canada and helping them in acquiring, engaging and growing their customer.
With the first of its kind social loyalty program, Trilyo enables you to engage your customers and reward them for brand advocacy, not just at every spend, but with every interaction. Grow current customers, increase sales, retarget them – and finally reward them with points and perks for a successful interaction.
Socially connected members spend more, especially when they are referred by a contact. That’s right! A dynamic loyalty program makes this conceivable and we absolutely support it, since referrals are the most intense kind of new client you can get.
Online networking has turned into a piece of advertising, deals, and client benefit, PR so why stop there. Putting your online networking and steadfastness showcasing systems together is a characteristic approach to fabricate each of those stages for your business, reinforcing the bond with your present clients while attracting new clients in the meantime.
There’s a major shift happening online and it’s chatbots and AI. If you’re still going by the conventional marketing methods or want to ‘up’ your brand’s game, Trilyo can help your business develop and deploy a chatbot strategy to support the brand and deliver a customer experience to help provide business growth or reduce costs.
