Marketing automation is software that handles (and hence simplifies) the marketing operations inside multi-dimensional digital marketing campaigns automatically. Email marketing and social media marketing are examples, as are live chats, website monitoring, and lead scoring.
Marketing automation helps you get better outcomes by streamlining your digital marketing activities, reducing human error, and streamlining your digital marketing initiatives. Instead of doing manual, repetitive operations, you may devote your time to more strategic duties like planning and design, goal setting, research, maintaining branding consistency, measuring KPIs, and more.
Marketing automation software automates operations by replacing manual and repetitive labor. The software can handle the operational, process-oriented tactical work, freeing up resources for marketers to focus on strategy, content, and creative problem-solving. Marketing automation offers several advantages to firms of all sizes. Prospecting, lead nurturing, customer acquisition, cross-selling and upselling, and many other facets of digital marketing and selling are aided by it.
Here are the top 5 marketing automation startups:
Factoreal
TechMahindra launched Factoreal, a one-stop customer engagement, and marketing automation platform to help brands increase digital engagement, mobile app usage, fan retention, and marketing ROI.
Based on advanced technologies, the platform combines innovation and expertise to help marketers keep pace in this ever-changing digital world. Factoreal was created to provide eCommerce business owners with an all-in-one digital marketing automation platform that allows them to build lifelong engagement with their customers by combining easy e-commerce integration, email marketing automation, social media marketing, paid marketing, customer journey automation, and personalization & segmentation into one simple, connected platform.
Factoreal makes the most of technology to make marketing easy and affordable for everyone. It’s a self-service application that helps our clients improve the effectiveness of their campaigns.
WebEngage
WebEngage is a full-stack Marketing Automation and Customer Data Platform designed for consumer-facing organisations. The technology helps organizations to better retain their customers and drive additional sales. WebEngage enables cross-channel user involvement across a variety of channels such as Web Message (notice, survey, and feedback), In-App Message, Push Notification, Email, Text Message, Web Push, Facebook, and WhatsApp. In addition, the WebEngage Journey Designer is a drag-and-drop user workflow builder that can be used to construct multi-channel campaigns.
Neurotags
Neurotags believe in “connecting with the heart and mind of customers,” and our technology and offers are built around this concept. They collaborate with businesses that share the values and empower them with technology and knowledge. They are the collection of dedicated engineers, security specialists, and marketing and sales professionals that have previously achieved technological success at different firms. Neurotags understand how technology can be utilized to digitally empower physical things on a large scale and attain the needed capabilities in the most efficient and convenient ways for customers and businesses. They provide the BEST and most up-to-date digitalization solutions in the world.
Digital Branding
Digital branding aids in the development and establishment of brands in the digital, social, and offline spheres. They are a group of management professionals, designers, engineers, and financial advisors who collaborate to establish/revitalize SMEs and push them to the next level.
They take satisfaction in being able to handle both physical and online engagements for our clients, effectively combining both for time-sensitive growth. Their staff has worked across several sectors and functional areas in a variety of locations, allowing us to offer fresh ideas and a strategic perspective to each engagement.
Lead Squared
LeadSquared is a marketing automation and sales execution tool that assists firms in increasing closes, managing pipelines, and precisely attributing ROI to people, marketing activities, lead sources, goods, and locations.
The platform is designed to manage thousands of users, millions of leads, and thousands of actions at the same time. LeadSquared is being employed by companies as well as small and medium-sized organizations from a variety of sectors.
