Suvidhaa Ventures into Omni-Channel Marketplace to launch Suvideals.ooo
19th August’2019 Mumbai: Suvidhaa, India’s one of the leading service providers of retail and financial products today announced the launch of Omni-Channel e-commerce marketplace www.suvideals.ooo on the Technology Platform acquired from Infibeam Avenues Limited in December, 2018. Suvidhaa through its network of 91,000 plus retail outlets across India and with combination of state-of-art online platform will now enable engagement of larger customer base including millions of customers acquired from Infibeam. The platform will delight and enhance shopping experience of customers with special deals on millions of products and services. Shapoorji Pallonji Mistry is an angel investor and owns minority stake in Suvidhaa.
The new customer outreach platform will provide assistance in buying experience, enable instantaneous offer of special value deals provided by vendors on the platform enabled by online and offline payment mode. The platform will enable small time retailers to participate through online sales channel to create demand for their product and service who are losing their business and grow business.
Suvideals.ooo will now provide opportunity to retailers to participate on platform and sale goods at compelling deals and earn commissions while customers will enjoy the best shopping deals.
This launch of www.suvideals.ooo an Omni-channel e-commerce platform will fast track Suvidhaa’s plan to penetrate small merchants and tap bottom of pyramid customers enable value based deals for the price conscious customers specially semi-urban and rural markets.
Suvidhaa provides last mile financial services to more than 40 million unique customers through multiple delivery platforms. It has one of the largest network across India with a reach spanning more than 4500 PIN codes with more than 91,000 franchise outlets. Suvidhaa provides services and financial products through its partnerships with over 300 financial institutions and service providers.
Suvidhaa will leverage its existing offline capabilities to scale the product business of Infibeam Avenues and focus on niche product verticals with margins. Infibeam will leverage the physical retail location of Suvidhaa to offer last mile logistics across the country.
Speaking on the development, Mr. Paresh Rajde, Founder of Suvidhaa said, “We have a tradition of pioneering in assisted service and payment offerings and always keep exploring several ideas to tap the non-tech savvy 1 Billion customers who are not able transecting on any of the online platforms. India has approx. only 300 million customers buying products and services online, whereas 1 Billion are unable to transect and hence, Suvidhaa’s assisted-technology platform enables these customers to enable digital transactions. With our experience of handing 45 million unique customers at the bottom of pyramid since last 11 years, this new platform will accelerate our merchant acquiring capabilities several times. Mr. Rajde is confident that this will bring in a behavioral change and facilitate the Government’s vision of digital inclusion.
About Suvidhaa
Suvidhaa was founded in 2007 by Paresh Rajde and angel funded by Shapoorji Pallonji Mistry with a minority stake. Suvidhaa is a new generation financial technologies company offering the entire gamut of customised financial services with a special focus on serving people at the base of the economic pyramid. Suvidhaa currently provides last mile financial services to over 45+ million unique customers through multiple delivery platforms. It has the largest network across India with a reach across 4500+ area PIN codes and over 91,000+ franchise outlets. Suvidhaa provides services and financial products through its partnerships with over 300 financial institutions and service providers. Besides domestic remittances, it facilitates personal loan, business loan, investment in mutual fund, insurance, Banking services such as Bank Account opening and deposits, Prepaid cards. Other services include Utility Bill Payments such as Electricity, Telecom, Mobile, Gas; Travel Ticketing such as Air, Rail and Bus and Assisted E-Commerce.
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