Massive Demand: Samsung’s Galaxy Z Flip 5 and Z Fold 5 Garner Over 1 Lakh Pre-Bookings
Samsung India has announced an impressive achievement in the form of record-breaking pre-bookings for its recently launched fifth-generation foldable devices. According to the company’s announcement, the Galaxy Z Flip 5 and Z Fold 5 garnered over 100,000 pre-bookings within the initial 28 hours of their availability.
This remarkable response from consumers highlights the strong demand and interest in Samsung’s latest foldable offerings in the Indian market. The substantial number of pre-bookings reflects the popularity and appeal of foldable smartphones, with users eagerly embracing the unique design and innovative features of these devices. Samsung’s ability to attract such a significant number of pre-bookings underscores its position as a prominent player in the foldable smartphone segment, emphasizing its commitment to delivering cutting-edge technology and captivating experiences to its customers.
The pre-bookings for the Galaxy Z Flip 5 and Galaxy Z Fold 5 commenced in India on July 27. These much-anticipated handsets are scheduled to be available for purchase starting from August 18, 2023. When compared to the fourth-generation foldables, namely the Galaxy Z Flip 4 and Z Fold 4, Samsung witnessed a significant surge in pre-bookings for the Galaxy Z Flip 5 and Z Fold 5. During the initial 28 hours, pre-bookings for the latest devices were 1.7 times higher than those for their predecessors.
The substantial increase in pre-bookings for the fifth-generation foldable devices demonstrates the growing enthusiasm and interest among Indian consumers for Samsung’s innovative foldable technology. This heightened demand reflects the allure of foldable smartphones, as users are increasingly drawn to the unique design and advanced features offered by these devices. The remarkable response further underscores Samsung’s ability to capture consumer attention and deliver products that resonate with their preferences and aspirations in the evolving smartphone landscape.
The Samsung Galaxy Z Flip 5 is priced starting at ₹99,999 for the variant with 8 GB RAM and 256 GB storage. On the other hand, the Galaxy Z Fold 5 starts at ₹1,54,999 for the configuration with 12 GB RAM and 256 GB storage. As an added incentive for customers who pre-book these devices, Samsung is offering substantial benefits. Those who pre-book the Galaxy Z Flip 5 will receive benefits worth ₹20,000, while customers pre-booking the Galaxy Z Fold 5 will be entitled to benefits worth ₹23,000.
These benefits are aimed at enhancing the value proposition for customers, making the purchase of these cutting-edge foldable smartphones even more appealing. By providing substantial benefits, Samsung aims to encourage pre-bookings and create a compelling proposition for users who are considering these devices. These incentives, combined with the innovative features and premium design of the Galaxy Z Flip 5 and Z Fold 5, contribute to Samsung’s effort to capture a significant share of the market for foldable smartphones in India.
Customers interested in pre-booking the new foldable devices have the opportunity to do so through a variety of channels. These devices are available for pre-booking at leading online and offline retail stores, providing customers with the convenience of choosing their preferred platform for reservation. Additionally, Samsung offers the option to pre-book the devices through its online platform, Samsung Live, accessible at https://www.samsung.com/in/live-offers/.
This multi-channel approach aims to cater to diverse customer preferences and ensure a seamless pre-booking experience. By offering the flexibility to choose between online and offline platforms, Samsung strives to make the pre-booking process convenient and accessible for a wide range of consumers. This approach aligns with Samsung’s commitment to customer satisfaction and ensuring that its innovative products are easily accessible to interested buyers across various touchpoints.
JB Park, the President and CEO of Samsung Southwest Asia, expressed his delight at the remarkable reception received by the recently launched Galaxy Z Flip 5 and Galaxy Z Fold 5 smartphones in India. Park highlighted that the strong response to these new devices underscores Samsung’s dedication to addressing customer needs through innovative technology. The success of these devices signifies Indian consumers’ keen sensitivity to new advancements and innovations in the smartphone landscape. Park expressed his confidence that the Galaxy Z Flip 5 and Galaxy Z Fold 5 will contribute to the widespread adoption of foldable smartphones and further solidify Samsung’s leadership position in the Indian market.
By acknowledging the overwhelming response and emphasizing the alignment of these new devices with consumer preferences, Park underscores Samsung’s commitment to delivering groundbreaking technology that resonates with customers. The company’s goal of making foldable smartphones more mainstream is apparent, and the positive market reception demonstrates that consumers are receptive to embracing cutting-edge advancements in their mobile devices.
The Samsung Galaxy Z Flip 5 introduces an outer screen that has been expanded to be 3.78 times larger, providing users with enhanced usability and convenience. Both the Galaxy Z Flip 5 and Galaxy Z Fold 5 models are equipped with an IPX8 rating, ensuring water and dust resistance. These devices are encased in aircraft-grade Armor Aluminum frames and feature the durability of Corning Gorilla Glass Victus 2 on both the Flex Window and back cover. Notably, both models are equipped with an innovative integrated hinge module that incorporates a dual rail structure, designed to disperse external impacts and enhance overall durability.
The introduction of the larger outer screen on the Galaxy Z Flip 5 enhances user interactions and accessibility, while the IPX8 rating and premium materials contribute to the devices’ robustness and longevity. The integration of the dual rail structure within the hinge module showcases Samsung’s commitment to engineering solutions that enhance the devices’ resilience against potential wear and tear. These design and durability enhancements align with Samsung’s goal of providing users with reliable, versatile, and advanced foldable devices that seamlessly blend innovation with practicality.
