MAMAEARTH PARTNERS KALKI KOECHELIN & SUMEET VYAS STARRER ‘RIBBON’ TO STRENGTHEN CONSUMER CONNECT
India’s 1st Madesafe certified brand Mamaearth, today announced its partnership with upcoming Hindi film‘Ribbon’, starring Kalki Koechlin and Sumeet Vyas, becoming the film’s ‘Official Mama’s Partner’.The film is releasing across the country as well as in USA and Singapore this Friday (November 3).
The partnership is part of the brand’s philosophy to constantly seek and use new, engaging ways in order to strengthen the connect with its partner moms and consumers.
Directed by Rakhee Sandilya, ‘Ribbon’ stars Kalki Koechlin in the lead, along with the millennial heart throb Sumeet Vyas. They play a career oriented, loving and happy couple whose life gets completely transformed after they find out about their pregnancy. Ribbon is the journey of a young couple living the great Indian urban dream who discover that it takes a lot more than love and commitment to stick together through all of life’s knotty turns and loose ends.
Welcoming the alliance, Ghazal Alagh, Co-founder and Chief Mama, Mamaearth, stated: “The partnership with Ribbon marks a great start to an exciting new journey that will help us to promote MAMAEARTH’S well-differentiated product and service offerings in innovative ways, via the silver screen.”
Commenting on the association, the producers of the film – Swathi Mondal & Prakash Mondal said, “The mutually beneficial arrangement will allow Mamaearth to leverage the power of a new age family film about the young and new parents. It’ll help us communicate important aspects of its brand story, while allowing the producers to access and directly promote the film to a wider audience.”
About Mamaearth
A brand, by a parent, for the parent. A brand which develops products from world class research and attempts to solve every little problem that we as parents face. Started by a couple Varun and Ghazal Alagh in 2016, all products under the brand go through multiple testing processes including clinical dermatology testing in Europe to make sure they are high quality, global standard products. Apart from being safe as certified by external agency MadeSafe these products are also enriched with goodness of natural ingredients like Calendula Extract, Shea butter, Jojoba Oil to name a few. Mamaearth now has personal care & wellness products for babies & mamas. Mamaearth plans to provide safe natural solution to problems ranging from lactation to baby colic etc in future.
About Ribbon
Love’s all about sticking together through life’s knotty turns and loose ends. Watch Kalki Koechlin and Sumeet Vyas in RIBBON, a young love story that’s funny, poignant and painfully relatable. Directed and co-written by Rakhee Sandilya, RIBBON has been produced by Prakash Mondal and Swathi Mondal of Red Cart Films and is slated to release across India on November 03, 2017.
