There is a need to keep up with the technological advances that occur on a regular basis. This can be so taxing, especially for those who rely on websites to conduct digital marketing. The technology leveraged by websites is more often than not under improvement, and it is in your best interest to keep up with these technologies so that you do not allow your competitors to gain an edge over you.
Here’s why this article sheds some light on two vital technologies for websites, namely DAM and CMS. DAM and CMS are acronyms for Digital Asset Management and Content Management System respectively.
CMS and DAM are two solutions that work with digital content but are designed for different tasks and purpose.
Since both DAM and CMS are content management systems. Differences between them can be so confusing, especially considering the integration feature that allows you to unify the two platforms. Most people are left wondering why they need to have both systems. A keen look at the systems will enable you to delineate the difference in their functionalities.
Dissimilarities between a DAM and a CMS in terms of functionalities
A CMS allows you to manage your content fully, where content refers to anything that is on your website. In fact, without a CMS, one can boldly claim that you will be left with nothing to manage. A DMS, on the other hand, creates a strong link between the marketer and designer, allowing a faultless operation between the two groups.
Distinctions between a DAM and a CMS in terms of content they manage
A CMS enables you as the user to put different media into context in a bid to publish them in a blog or website. Hence, the type of content herein consist of videos, images, and pictures with words, and you can rely on the CMS to arrange them in a captivating manner. On the other hand, the DAM organizes its contents in the form of media files. The contents herein include images, videos, and documents. The difference in content managed is one reason why you need to integrate the two systems. You can easily do this here. This will help you enjoy the benefits of being able to manage a wide variety of content in your website or blog.
Contrast between a DAM and a CMS in terms of design
A DAM system is not designed to generate content but rather to manage it. You can use the DAM to organize all your media files. Be it sorting your media library, recomposing your videos and images, downloading files, or distributing them, DAM systems come in very handy when your intention is to manage content. On the other hand, CMS systems have the repository capabilities that DAMs lack. This gives it the unique potential to develop content on your website or blog. Hence, you do not have to download content or get it elsewhere.
Nevertheless, CMS does not give excellent content organization and manipulation as DAM systems do. In essence, therefore, the two systems complement each other. Consequently, they have been designed in such a manner that they integrate perfectly with each other. In order to enjoy free will content creation and management, integrate the two systems in your website or blog and take digital marketing to the next level.
Source: IndianWeb2
