Long deprived but now there’s the 3rd but a better way of drinking at home – An exciting beverage startup.

This young startup is the brainchild of Rakesh Sheth – a maverick marketer turned entrepreneur.

He believes, there is a desperate need to romanticize the White Spirits category (read Vodka, White Rum / Tequila) in India specially when it comes to Home consumption.

He understands that “Most people love drinking Cocktails/Mocktails but don’t land up drinking often.

Reasons –

1. Expensive at a bar / restaurant.

2. At Home challenges: Most people

   1. Don’t know how to make them.

   2. See it as too much effort.

   3. Will never have everything that goes into making one.

This leaves them with the 2 boring choices namely Tetra juice and Soft drinks.

This triggered the launch of & Stirred Cocktail Mix – Simplest and the most convenient way of making perfect cocktails/mocktails. Anytime Anywhere.

He describes this Simple recipe as

3 Steps to Delicious-ness

ICE it + SPIKE it + & STIR it

(For a mocktail, one just needs to replace the spirit with water or Soda).

He feels & Stirred has a clear role of enrolling consumers into the world of cocktails and delicious drinks with its attractive pricing @50rs. a single serve, 4 variants – Mojito, Bloody Mary, Margarita and Cosmopolitan and its Ease of making aspect

Currently available in Modern Trade and Gourmet stores across Delhi NCR + Amazon and www.andstirred.com, & Stirred is pegged to change the way people drink at home.