2.Who is your target Audience/clients?
MSME’s and businesses who doesnt have any online presence.
3.Where is your venture based (city, state, country) & What are your geographical target areas?
Lucknow, UP, India… Currently entire India.
4.What problems does your venture resolve? What are your products or services?
We are helping every MSME, Which is been lagged or suppressed by foreign companies, big entrepreneur of their market, due to huge diversion of public towards malls and multispecialty centers, by providing them one stop result oriented online & affordable offline business promotion tools in a single app.
5.Share the idea or story behind the venture. How did it came to an existence? What motivated you to start your own venture?
In one line “I want to help SME’s, and i know how I can. That is why i became an entrepreneur”
Well that is the question to be asked for sure. But before answering it properly I would like to narrate my life story in short. I did hotel management from SAMS IHM, after that as usual worked with numerous hotels, restaurants, delivery joints, outdoor catering in India as well as abroad. During my job tenure I was always ahead of everything. Because I was keeping myself busy into all, software to marketing to operations. I managed to do everything, but still I was thinking that the system of food delivery & its promotion strategies are not appropriate. But as I left job & forgot everything and I started my own restaurant & banquet in Lucknow. I gave everything to restaurant qualified chefs, hotel management graduate servers & world class ambiance still My restaurant business was not going as per my expectations and reason was in Lucknow there was neither such kind of online promotion system nor any marketing company, which could promote us online.
And here in Lucknow my question of advertisement & marketing become the necessity for my business.
Being a hotelier & marketing person, I realized that no matter how good you cook or how good facilities or ambiance you have, Still you need MARKETING that too direct & competitive so you could compete with big giants of industry in nominal expenses. And as an experienced hotelier if I can suffer from this kind of problem. Then think what about other standalone businesses?
There is a saying that “necessity is the mother of invention” similarly the need of proper food delivery company for SME’s and in Big Metro cities as well as in Small cities & towns of India with one stop digital marketing app, so the restaurant / hotels /hospitals /jewelry business owners could promote their business/ attractive offers / deals themselves to their clientele / customer & could retain them as well as find new business opportunities.
This is how I became Martech entrepreneur. In few words I would like to say that “the revolution has begun, let’s change the business system of India”
