Content Is King & Content Is Soul Of Any Marketing, Branding, Advertising Says Amandeep Singh Bhatia Founder Of White Seeker

Content writing is an art, it has its own soul. Of course everybody is not made for writing but the least we can do is provide a platform to the ones who are made for such a creative profession. White Seeker does exactly this, it acts as an intermediary to the content writers and the content buyers so that both the parties can meet through a trusted platform with all the things taken care of.
The industry of content writing and buying has always worked from word of mouth. Even after a few portals or pages which gave it an advantage have a lot of shortcomings like payment issues, delivery issues etc. Speaking from my personal experience, it is really tough for upcoming budding writers having great talent to find work because they are unaware of any good platforms for the same.
I loved the idea of Mr. Amandeep Singh Bhatia to plan ‘White Seeker’ all by himself because I also believe that if you depend on someone else for your dream you will never be able to achieve them. But of course fresh talent is required everywhere. Despite of all odds he has made it to a place where the right people know about his venture and that is what is the most important element of success. This man is a dedicated business man with ethics which is a rare thing to find these days. Know Aman’s story in the following interview.
1. What is the Name of Your Venture? Any specific reason for this name?
The name of our venture is “White Seeker”.
If you split the word “White Seeker” into two, you will get “White” which stands for the colour of the document or content and “Seeker” which stands for the people who are seeking for content services. We are calling out to the people who are seeking content in any way and hence, the name is so.
2. Who is your target Audience/Clients?
Our target audience is content buyers, i.e. the people who are looking for quality content and content providers or writers who are looking for new work.
3. Where is your venture based (city, state, country) & What are your geographical target areas?
We are based in Indore (MP). We are targeting content buyers across the world and the content providers based in India so as to increase the market of Indian content writers.
4. What problems does your venture resolve? What are your products or services?
We are basically an online content marketplace. Our work is to bridge the gap between content buyers and content writers. We act as a mediator.
After observing the content marketplace closely, I came to the realization that the clients (buyers), as well as the writers, face a plethora of problems such as delivery issues, quality issues, uniqueness in content, payment-related problems, fraudulence, etc when they work offline.
Our venture is a solution to these problems. White Seeker is an online platform where the buyers can connect with the providers and get quality content and the providers could get the best value for their effort.
Our process workflow is very simple & user-friendly.
5. Share the idea or story behind the venture. How did it come to existence? What motivated you to start your own venture?
I read about content writing somewhere and came to know that this field has a good scope in India. I began my research and tried to get all the information and numbers pertaining to content writing. I researched the various online content writing platforms. I came across many freelancing platforms that were offering opportunities to content providers. But, to my surprise, there were only a few platforms dedicated to content writing. That very moment, I decided to build a platform solely dedicated to content seekers, both buyers, and providers. Then I continued my research and tried to understand the working mechanisms of various content platforms. I found some shortcomings in the existing content platforms and decided to provide a better platform for the content seekers.
6. Who are your biggest competitors and how do you differentiate yourself from them?
Our biggest competitor was Contentmart but they wounded up in August 2018. Currently, there are some small platforms that can be touted as our competitors. But, I truly believe that we are the best and growing at the fastest pace.
We are different than other because –
a) We have verified writers registered on our platform. The writers have to pass a “Language Skill Test”, which is mandatory for making bids & writing content for clients. A failed writer gets new attempt every day for the test but can’t explore projects until writer passes the skill test.
b) We offer the best rate in the industry.
c) As soon as the writer’s wallet balance touches 250 rupees they can withdraw their money. We don’t let writer’s wait long to get their money.
d) We are strict for timely project deliveries, revision of result content, on-time payment etc. and we have associated features at our platform to ensure strict compliance.
7. How did you identify your co-founder? Tell us something about your co-founder/s.
I am the sole founder and fulfill all duties myself.
8. How did you hire your first team member? What skills do you want in your employees/team?
My first team member was a developer who helped me through developing the user interface, it was basically outsourced. The hired company took care of developing & testing. I actively participated in each and every development process as I wanted a clean and error-free interface.
We came across a few bugs dealt and curbed them to make the platform absolutely error-free. Once we were satisfied, we published the platform.
9. What expansion plans are you looking for the next 2 years, next 5 years?
In the next 2 years, our mission is to become the most trusted and user-friendly platform for everyone, be it content buyer or content provider. We also want to teach writing skills to the freshers to facilitate their dream to make it big in the content writing industry.
And in the next 5 years, we envision ourselves as the top content provider platform in the industry.
10. Where do you want to see yourself in next 10 years?
Well, we haven’t churned out a plan for the next 10 years but one thing is for sure that we are going to keep ourselves updated. We will surely be the best in the industry, in term of quality and other factors.
11. What are your immediate goals over the next 1, 3, 6 and 12 months?
Our immediate goals are to expand our user base. We are looking forward to targeting international content buyers. We are planning to start content writing training and internship programs. We are also pondering upon adding some new features to our existing platform to make it more user-friendly. Also, we are looking forward to entering the publishing market and launch our own book.
12. Have you raised any funding? Or have any plans for the funding?
Not yet, but in future, we may require funding as we want to market ourselves on a global radar.
13. What were the problems you faced during the starting days and how did you resolve them?
There were many problems that kept cropping up initially. Firstly, I wanted a user-friendly platform. It took a great deal of time in developing a quality and error-free platform. I wanted to keep it bug-free and so I tested it thoroughly and worked tirelessly towards resolving all the issues.
Second, the most terrible difficulty was taking the venture to the relevant audience. This, I think, is a common issue that is faced by every start-up. So, to deal with it, we started promotions and gave extra money to clients who added money in their wallets. We also tried to reach the writers to register at our platform. We also ensured a sound social media presence. Initially, it was very difficult to get to the right set of audience, especially content buyers.
14. What was the most challenging part of your journey till now? How did you overcome those challenges?
The biggest challenge was taking some big decisions like finalizing business model, revenue model, marketing strategy, etc. It was particularly challenging for me because as I am the sole founder. The entire responsibility of coming up with a plan and then transforming it into a reality was on my shoulders. I knew that one wrong move and things will slip out of my hands. This created a pressure on me and I had no one to put the blame on, but me.
But, I was sure of the thing that only one mind can decide the direction of my business and that was my mind. So, I had to be the best.
15. What are your hobbies? What do you do in your non-work time?
I really enjoy listening to music, reading news, and exploring new things on the INTERNET.
16. Whom do you consider your idol or biggest motivator?
I believe in myself and I am my motivator. I don’t like to follow others but plan for myself. After planning I design, execute, and test it before putting it into action.
17. What do you feel is the major difference between entrepreneurs and those who work for someone else?
A person who works for others get his salary after putting 40 hours per week but entrepreneurs get their due only if they prove their worth and make their clients happy.
A person in a 9 to 5 job works for the designated hours and get paid. But, this is not the case with entrepreneurs. An entrepreneur has to wait for certain months or maybe years before he gets his due. This requires a lot of patience.
Sometimes you have to wait too long to taste success. Your company is in your hands and you cannot blame anyone for any wrong decision. The growth of your business depends on your move.
18. If you had the chance to start your career over again, what would you do differently?
If I get a chance like this, I would definitely not take a job. I will try to learn new things like Digital Marketing, SEO, Content Writing Skills, Marketing & Sales, Latest Programming Concepts, etc.
I will try to gain a better understanding of various industries and then work to create something creative. My prime motive would be to enhance my skills.
19. How has being an entrepreneur affected your family & social life?
I had to cut-off myself from my social life. I had to work for 13-15 hours regularly for 4 to 5 month.
As the start-up was in its nascent stage I had to manage certain things like website development & testing, looking for online tools, planning marketing strategies, buying licenses, etc. I would spend 9 hours in the office, come home, eat dinner and then again work on my laptop. I would stay awake till 3-4 AM. I had no other option but to work day and night.
My family started complaining. But later, they realized that this is something that holds a great place in my life. They were very understanding and supportive of me.
20. Anything, you would like to say to our readers or upcoming entrepreneurs?
Don’t work in hassle. If you have something in mind and believe in yourself, then just go ahead. Don’t let anything come in your way.
But, always remember one thing, “to create a better product you would need to plan well”. Think about resources, financial condition, implementation, etc. And be patient. You will be rewarded for your hard work but it is definitely going to take some time. Hard work without proper planning and execution is useless.
21. Tell us something about your education & family background.
I have done MCA, so I belong to IT field. I was in a job for 6 years and then switched to business. I belong to a middle-class family. Leaving a decent job and starting up a business is an idea that doesn’t usually go well with middle-class families and mine was no exception. They literally yelled at me on knowing my plans to leave the job and start a business. But, I was stubborn and so I won the game.
22. What is your USP which makes it unique & different from other start-ups in similar domains?
I try to listen and understand people. I know if my end product is efficient enough to solve problems of the users, nothing can stop me from attaining success.
I always take feedback from users and work accordingly. Before launching my product, I carried out a detailed research and ruled out the shortcomings of various platforms in a similar domain. I chalked out a plan to tackle all the issues and worked towards creating a platform that has no shortcomings.
23. What do you think is the biggest threat to the success of small businesses & start-ups today?
According to me, the biggest threat is marketing. Marketing is a game changer. If you have developed a good product but couldn’t reach the right audience, it is of no use. Your product should reach the correct audience and this depends on marketing.
24. Do you consider yourself successful and by what means do you measure success?
I don’t think I am successful yet. I believe that there is always scope for improvement. There are many people in my field who are well-versed at everything. They have immense knowledge and I don’t. So, to become successful I at least need to surpass them and raise to a place where people dream to reach. This keeps me motivated.
25. Please share complete name, address, phone number, email id & website of Your Business & Contact Person
Company Name- White Seeker
Address – 124, Saraswati Complex, First floor, Vishnupuri, A B road, Near Dindayal Garden, Indore, 452001
Mob – +91-9179761120
Email – [email protected]
Website – https://whiteseeker.com
Contact Person – Amandeep Singh Bhatia (Founder & Director)