Richa Kar knew coming up with Zivame was a bold move, but it was need of the hour.
Zivame is probably one of those ventures in today’s times, that needs no introduction. An online lingerie stop shop, Zivame is a very bold and a smart step, taken by Richa Kar.
Richa Kar’s venture was inspired by a very common and a very serious issue—women having to face embarrassment and unwanted attention for something as simple as buying lingerie from shops and stores. Humiliating remarks from the opposite sex and harassment uncalled for made women apprehensive and skeptical about shopping for undergarments. Richa’s Zivame was conceived as a fix to this matter. Through her bold initiative, she was desperate to ease the shopping experience for intimate clothing and as a matter of fact, succeeding at it. Zivame has now become a household name with girls and ladies—not just for its mind-blowing range of clothing, but also for the quality and durability it assures for its customers.
Richa Kar was born in Jamshedpur and comes from a traditional family. She is a graduate from BITS Pilani. Post her studies, Richa worked in the IT sector for a few years. Later, she pursued a Master’s degree from Narsee Monji Institute of Management Studies in 2007. She worked for Spencer’s and SAP retail consulting simultaneously at NMIMS. Richa’s association and extremely worthy performance with Spencer’s and SAP allowed her to gain valuable retail experience that helped her in her startup journey. One of her clients at SAP was related to Victoria’s Secret. The experience of working with that client made Richa realize the humiliating truth behind lingerie shopping in India. That very moment, Richa came up with an online shopping store of lingerie.
The turn over of Zivame is unbelievable! It has over 5 million visitors online, out of which 1 million were unique visitors. The number has been consistently rising ever since! Zivame’s reach is so far, that it has reached Lakshadweep as well. With E-commerce spreading its arms, Zivame achieved an enormous turnover, because the idea was so unique. Gradually, Richa Kar understood that switching to E-commerce was only the first step, leading it on a huge level was the next.
Zivame is an online lingerie store featuring a myriad of styles exclusively for the Indian population. It has carved its niche on the online shopping segment, offering more than 5,000 styles, 50 brands, and 100 sizes. Furthermore, Zivame offers an endless range of products for women in different categories that includes, but is not restricted to lingerie and activewear. Zivame has seen such a magnificent reception that it now has active stores across the country! Zivame’s products come at affordable rates, leaving buyers astonished and they have accepted the firm with open arms.
For unmatched customer experience, a healthy and worthy inventory is vital, and that in turn requires a significant amount of investment, and well, a lot of patience. Richa knew the fact that startups are meant to solve the general public’s problems, and she caught the right nerve. Zivame is not just another start-up, but an idea of easing women’s apprehension to buy the most essential wear, and that is exactly why Richa Kar is seen as one of the most influential womanpreneurs in India today!
