Godrej Appliances eyes 30 pc revenue from health, hygiene product segment by 2022-23

Godrej Appliances, the flagship company of the Godrej Group, on Tuesday
said it is eyeing 30 per cent revenue from its health and hygiene
solutions by 2022-23.

To cater to this increasing demand in the health and hygiene, the brand
has introduced advanced nano disinfection technology to its range of
frost-free refrigerators, for which the company has also filed a patent.

Since last year, we have introduced multiple products with cutting edge
technologies for germ protection.

Currently, the health and hygiene segment contributes around 12 per cent
to our overall revenue and we aim to strengthen our market position and
increase our health-oriented solutions further to 30 per cent by next
financial year, Godrej Appliances Business Head and Executive Vice
President Kamal Nandi told reporters at a virtual conference.

The advanced nano disinfection technology to its range of frost-free
refrigerators, launched this month, is a premium product and will be
available pan-India in 244-350 litres capacity starting from Rs 29,000
from January 2022, Nandi said.

It uses a special anti-germ nano coating in the air flow duct of the
refrigerator. The air passing through this duct gets disinfected and as
it circulates, it controls microbial activity in the enclosed
refrigerator compartment, further disinfecting food surfaces in the
refrigerator.

Earlier this year, Godrej Appliances had introduced the T-series air
conditioners with a special nano-coated anti-viral filtration technology
which disinfects 99.9 per cent viral and bacterial particles, Godrej Eon
Dishwashers with technologies such as anti-germ UV-ion technology, steam
wash and anti-bacterial filters and 5 Star BEE rated Godrej Eon Magnus
washing machines with GermShield technology that disinfects over 99.99
per cent germs and coronavirus.

Besides, the company had also launched Godrej ViroShield, a UVC based
disinfecting device to eliminate coronavirus and germs from surfaces of
almost all daily usage articles.

“We are continuously working on strengthening our health and hygiene
product portfolio mostly through our in-house research and development
and collaborations with premium institutes like IITs. We make an overall
annual investment of 5 per cent from our revenue for R&D and developing
new technologies and products,” Nandi added.