Fashion and lifestyle e-commerce platform Myntra on Friday said it has
named Nandita Sinha as its Chief Executive Officer.
Her appointment is effective January 1, 2020, and she will report to
Flipkart Group CEO Kalyan Krishnamurthy.
Sinha succeeds Amar Nagaram, who quit Myntra last month after leading
the company as the CEO for nearly three years.
She will join Myntra from group company Flipkart, where, as Vice
President, Customer Growth and Marketing, she is currently leading the
overall charter for marketing.
As a seasoned leader in the consumer internet space, Sinha has deep
expertise in leading businesses, and driving tech-pivoted growth and
innovation, a statement said.
During her about eight-year tenure at Flipkart, she has worked across
multiple roles and categories, including beauty and personal care, books
and general merchandise, home and furniture and has built a strong
organisation, grooming several future leaders with her exemplary people
skills, it added.
She had joined Flipkart in August 2013 after stints in Hindustan
Unilever Ltd and Britannia Industries Ltd.
Before joining Flipkart, she was the co-founder at MyBabyCart.com, an
e-commerce site.
Myntra is integral to the group as an organisation that leads the
charter on fashion, beauty and lifestyle, solving the dynamic needs of
the modern fashion-conscious consumer. As the forerunner of several
innovations and unique consumer experiences, our aspirations continue to
grow for Myntra as a separate company,” Flipkart Group CEO Kalyan
Krishnamurthy said.
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He exuded confidence that given Sinha’s strong background in driving
businesses and an acute focus on customer-centricity, she will be
instrumental in defining the next phase of Myntra’s evolution as its CEO.
As a leading player in the space, Myntra has played a key role in
revolutionising how people shop fashion and beauty, on the back of an
amazing customer experience. I am very excited about my new role and
look forward to the opportunity of driving Myntra’s vision of
democratising fashion further while working with a very talented team at
Myntra,” Sinha said.
