Email marketing is a growing trend in the digital marketing industry, and according to new reports, it is the third highest lead generating strategies. It has continued to be the ultimate, but to get the maximum response out of this; you need to keep up with the email design trends of 2019. With CSS-based animations, dynamic content, and gamification, there is a large choice of innovation related to email marketing.
As several people access their email anywhere and on multiple devices, you need to design your emails in such a way that they are responsive and engaging to any device. Also, you need to develop them in a way your target audience will be eager to open and read them. This year has paved the way for a new and inspiring email design that will delight your subscribers and add sparkle to their inbox. Here is the top email design of 2019.
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Interactive Email
Interactive email is still one of the most trending email designs of 2019. These emails are fun to read, creative, and engaging. Also, interactive has lots of potentials to make your audience have a more efficient and delightful experience. More brands have been embracing interactive emails, and now, their primary goal is to create emails more functional and prevent the target audience from leaving their emails unattended.
Interactive emails allow your subscribers to interact with their email directly with functionality like clicking arrow or image to advance content in carousels and moving over image to show product or image details. Interactive emails also allow users to answer an interactive quiz that shows on the email whether you choose the right answer or not. Another option this offers is gamification – this is the process of integrating game mechanics into non-gaming territories so that you can get the anticipated behavior from your audience.
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Personalization
The importance of personalization cannot be overemphasis. Research shows that personalized emails improve conversions rate by 10% and click-through rates by 14%. Personalization is on the rise with plenty of good reasons. We have seen trend come and go, but one technique that has shown consistency is the step toward making a personal connection with the target audience. Personalized emails and those build with a potential customer or subscriber preference in mind, help people see your emails as a sweet and thoughtful gesture rather than frustrating.
While message automation is significant for scheduling emails, more advanced AI and machine learning is essential to ensure suitable personalization. AI features like predictive offers, or predictive fatigue will begin to be incorporated into every area of a campaign process. The features will allow you to create a compelling experience that speaks to your audience intentions, behavior, interest, motivation, and more. However, personalization proficiencies are increasingly available, but you must be careful not to overdo it.
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Use more Live Content
It is imperative to provide your audience with fresh and new updated information. For instance, sports organizations like FIFA and UEFA can show match scores in real time, and users will get update email every 5 minutes. Live content is filled at the time of opening the email, and not at the time of sending. So, this makes it possible for live content to be up to date and relevant to your subscribers who didn’t open the mail the instance they got it or view it severally.
Most common uses of live content beside sport, is current inventory data, current weather forecasts and information, and real-time countdown clocks. Whether your goal is education, entertainment, or engagement, live content, and interactivity can work together. Like we said before, gamification can help you freshly engage your audience and break free from business as usual. Live content can change with every opening, encouraging your audience to open the same email several times.
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Utilizing more Animation
The animation is an attention grabber. It is a fundamental design principle and a usual email design component. GIFs animation is noticeably more popular than animated CSS, but both can be efficient when adding movement to emails. There are different ways you can add GIFs in an email, most developers allow you to insert GIF is as a simple image while some others will only allow you to enter the link.
Note that for this type of email design, use only one GIF per mail – three flashes of GIF per second can lead to photosensitive epilepsy seizures. Also, using just one GIF per email can help reduce the load time. And if you must use two or more per email, hide the GIFs with rollover effect. With CSS animations, you can add it to the image and buttons. Its primary goal is showing your audience that an action is going to occur once they tap on the emphasized element.
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Increase Email Build Systems
Email design had become more complicated over the years. And to reduce this complication so you can create emails efficiently, you need to adopt the email design systems. In 2019, email marketers should be looking to embrace a systematic approach, which means you need to implement templates and modular builds comprise of partial and snippets. For instance, you can try postcards free email builder which allow you to design emails in a matter of minutes.
Creating an email template builder allow you to create email efficiently, quickly, and help reduce the risk of errors. Also, it means everyone in this process knows their goals – so copywriters know how much content to write, and marketers know the required timeline.
Increasing email build systems will become the norm in 2019, and smart marketing teams are already adopting it.
Wrap up
Of all the email design trend of 2019, the designs discussed above provide the most impact for your company’s email marketing strategy. Selecting one or more can help increase trust, bolster click-through rates, and build your brand a loyal customer base that is engaged and ready to patronize you. With the growing technology, it will be more intuitive and easier to incorporate these components into your marketing campaign.
