India’s love for snacks is unparalleled, with a diverse array of regional flavors, textures, and culinary traditions. Over the years, Indian snacks brands have evolved to cater to changing consumer demands while preserving the authenticity of traditional recipes.
By blending nostalgia with innovation, these brands have carved a niche in both domestic and international markets. Here’s a look at the top 10 best Indian snacks brands in 2025, offering everything from spicy namkeens to gourmet treats.
1. Haldiram’s
A household name in India, Haldiram’s has been a pioneer in the snacks industry for decades. Known for its extensive range of namkeens, sweets, and ready-to-eat snacks, Haldiram’s continues to dominate the market.
Why It’s Popular:
- Authentic taste with consistent quality
- Global presence in over 80 countries
- Innovative packaging for freshness
Haldiram’s is synonymous with classic Indian snacks like bhujia, kachori, and soan papdi.
2. Bikano
Bikano, a brand by Bikanervala, is celebrated for its premium range of namkeens, sweets, and frozen snacks. It combines traditional flavors with modern production techniques.
Key Highlights:
- Affordable and widely available
- Focus on hygienic manufacturing
- Ready-to-cook options
Bikano is a go-to choice for quick snacks and festive gifting.
3. Balaji Wafers
Hailing from Gujarat, Balaji Wafers has grown into one of India’s leading snacks brands, offering high-quality chips and namkeens.
What Makes It Unique:
- Fresh and flavorful products
- Wide variety of chips, including masala, plain salted, and exotic flavors
- Strong regional and national presence
Balaji Wafers is a favorite among young snack lovers for its affordability and taste.
4. ITC Bingo!
Bingo! by ITC has redefined snacking with its quirky marketing campaigns and unique product offerings. It appeals to a younger audience looking for bold flavors.
Top Features:
- Fun and experimental flavors like Tandoori Paneer and Masala Chaat
- Innovative shapes like Mad Angles and Potato Chips
- Strong presence in urban and rural markets
Bingo! has positioned itself as a contemporary, fun brand for the adventurous snacker.
5. Kurkure
A product of PepsiCo, Kurkure has become a cultural phenomenon in India, offering crunchy, masala-filled snacks that resonate with Indian taste buds.
Why It Stands Out:
- Bold and spicy flavors
- Continuous innovation with new product lines
- Extensive advertising campaigns
Kurkure’s tagline, “Tedha Hai Par Mera Hai,” perfectly encapsulates its quirky appeal.
6. Parle
Famous for its biscuits like Parle-G, Parle also excels in the snacks segment with offerings such as Monaco and KrackJack.
Highlights:
- Timeless products loved by all age groups
- Affordable pricing
- Iconic packaging
Parle snacks evoke a sense of nostalgia while maintaining their relevance in the modern market.
7. Lay’s
Lay’s, another PepsiCo brand, is renowned for its premium quality chips and wide range of flavors.
Key Features:
- International flavors customized for Indian tastes, like Magic Masala
- Strong presence in both urban and rural areas
- Effective celebrity endorsements
Lay’s remains a leader in the potato chips segment, offering consistent quality and innovative flavors.
8. Prataap Snacks (Yellow Diamond)
Known for its Yellow Diamond brand, Prataap Snacks offers a variety of affordable and delicious options.
Unique Selling Points:
- Focus on regional tastes
- Expanding into baked and healthier snack options
- Growing footprint across India
Prataap Snacks caters to both traditional and contemporary snack preferences.
9. Too Yumm!
Too Yumm! has disrupted the snacks industry with its focus on healthier options without compromising on taste. Backed by Virat Kohli, it targets health-conscious consumers.
What Makes It Different:
- Baked snacks instead of fried
- Gluten-free and high-fiber options
- Youth-centric branding and marketing
Too Yumm! offers guilt-free snacking with an emphasis on wellness.
10. Chitale Bandhu
A legacy brand from Maharashtra, Chitale Bandhu is renowned for its traditional snacks like bhakarwadi and farsan.
Why It’s Loved:
- Authentic Maharashtrian flavors
- Handcrafted products with a homely touch
- Perfect for festive occasions
Chitale Bandhu keeps the essence of traditional Indian snacks alive while expanding to new markets.
Why Indian Snacks Brands Are Thriving
The success of these Indian snacks brands stems from their ability to adapt to changing consumer preferences while staying true to their roots. Key factors contributing to their growth include:
- Cultural Significance: Snacks play an integral role in Indian households.
- Innovation: Constantly introducing new flavors and healthier options.
- Global Reach: Indian brands are gaining popularity internationally.
The Future of Indian Snacks Brands
As consumers become more health-conscious, snacks brands are expected to focus on healthier alternatives, such as baked, gluten-free, and organic options. Additionally, the integration of technology for better supply chain management and e-commerce platforms will further enhance their reach.
Conclusion
From the iconic Haldiram’s to the innovative Too Yumm!, these top 10 best Indian snacks brands in 2025 represent the rich culinary heritage of India. They combine tradition with innovation, offering something for everyone. As the snacks industry evolves, these brands will continue to shape the future of snacking, delighting taste buds across the globe.
