Powerful Expansion: Infinix Set to Increase Offerings in India’s Lucrative Mid and Mid-High Price Segments

Powerful Expansion: Infinix Set to Increase Offerings in India’s Lucrative Mid and Mid-High Price Segments

Infinix, the smartphone brand, is setting its sights on expanding its product offerings in the mid and high-mid value segment in India, as per statements made by the company’s India CEO, Anish Kapoor. Kapoor highlighted the strategic importance of India in Infinix’s country matrix, placing the country at the top of their priorities.

By focusing on the mid and high-mid value segment, Infinix aims to tap into a broader range of consumers who are looking for smartphones with advanced features and specifications at competitive price points. This move aligns with the growing demand for value-for-money smartphones in the Indian market.

As the Indian smartphone market continues to evolve and expand, Infinix’s strategic approach to cater to specific consumer segments is likely to position the brand for further growth and success in the country.

Infinix, a brand known for its presence in the sub-₹15,000 segment, recently expanded its product offerings into the mid-premium segment with the introduction of gaming smartphones in India. The new gaming smartphone, called GT 10 Pro, was launched at a price of ₹17,999.

Anish Kapoor, the CEO of Infinix India, pointed out that there is a clear gap in the market for smartphones that offer distinct design, innovative features, and a seamless gaming experience. The GT 10 Pro aims to fill this void by incorporating a cyber mecha design, a powerful 8050 gaming chipset, and a pure OS experience that caters to the specific needs of gaming enthusiasts.

By entering the gaming smartphone segment, Infinix aims to cater to the growing demand for high-performance devices among gamers in India. The company’s strategic move to offer gaming-oriented smartphones with unique design elements and powerful specifications could potentially enhance its market position and attract a new set of customers looking for an immersive gaming experience on their smartphones.

Transsion Holdings, the parent company of Infinix, reported an impressive 22% year-on-year growth in the second quarter of the year, with over 2 crore shipments. The company, which owns brands like Tecno and Itel, operates in regions such as Africa, Latin America, and South Asia. According to a Canalys smartphone market report, Transsion Holdings is ranked among the top five global smartphone brands.

The growth of Transsion Holdings can be attributed to its strong presence in emerging markets and its focus on providing affordable smartphones with attractive features. Brands like Tecno and Itel have gained popularity in regions with high smartphone adoption rates, and their competitive pricing and reliable performance have contributed to their success.

By operating in diverse markets across Africa, Latin America, and South Asia, Transsion Holdings has been able to tap into the growing demand for smartphones in these regions. The company’s sustained growth and market presence demonstrate its ability to cater to the specific needs of consumers in different parts of the world and its commitment to delivering value-driven smartphones to a wide range of customers.

Transsion has a significant market presence in Africa, where it holds the biggest market share in terms of volume. However, in terms of individual countries, India stands out as the largest market for the company. Infinix, as one of Transsion’s brands, has also achieved notable success in India, with its market share expected to be close to 10%.

Infinix’s growth in the Indian market has been remarkable, with stellar performance in every quarter. The company is now aiming to expand its presence in the mid and high mid-value segments, also known as the mid-premium segment. By offering smartphones with advanced features, innovative designs, and seamless user experiences in this segment, Infinix aims to cater to consumers seeking a more premium smartphone experience at a competitive price point.

With a strategic focus on providing distinct and innovative offerings, Infinix aims to capture a larger share of the Indian smartphone market and further solidify its position as a prominent player in the country’s competitive smartphone industry.

Infinix has taken significant steps to promote local manufacturing in India. The company manufactures its smartphones and other products in the Transsion Holdings factory located in Noida. This commitment to local manufacturing aligns with the Indian government’s ‘Make in India’ initiative, which encourages companies to produce goods within the country and foster domestic manufacturing capabilities.

By manufacturing its products in India, Infinix not only supports the government’s initiative but also benefits from reduced import costs and faster turnaround times for products. Additionally, local manufacturing helps create job opportunities, boost the Indian economy, and enhances the company’s ability to cater to the specific needs and preferences of the Indian market.

Infinix’s emphasis on local manufacturing reflects its long-term commitment to the Indian market and its dedication to delivering quality products to Indian consumers. The company’s efforts in this regard also contribute to building a more self-reliant and resilient smartphone ecosystem in India.

The Indian government’s decision to restrict the import of electronic devices like laptops, tablets, and computers is part of its efforts to promote domestic manufacturing and reduce dependence on imports. The restriction means that these electronic devices can only be imported into India if the importer holds a valid license for restricted imports. By implementing such restrictions, the government aims to encourage local production and boost the growth of the Indian electronics manufacturing sector.

For Transsion Holdings, a China-based company operating in 70 countries, the restriction on imports could impact its operations in India. As the largest market share for Transsion Holdings is in Africa at 40%, the restriction on imports in India may prompt the company to further focus on local manufacturing within the country to continue its growth and operations here. By establishing more manufacturing facilities in India, Transsion Holdings can cater to the Indian market’s demands while complying with the government’s import restrictions and leveraging the opportunities presented by the ‘Make in India’ initiative.