Fashion technology, also known as “FashionTech” or “FashTech,” refers to the intersection of fashion and technology.
It is a rapidly growing field that encompasses the use of technology in all aspects of the fashion industry, from design and manufacturing to marketing and sales.
Some examples of fashion technology include:
- 3D Printing – The use of 3D printers to create fashion items and accessories.
- Wearables – The integration of technology into clothing and accessories, such as smartwatches, fitness trackers, and augmented reality glasses.
- Augmented Reality – The use of AR technology to create immersive shopping experiences, such as virtual try-on and interactive product displays.
- Sustainable Fashion – The use of technology to create sustainable and eco-friendly fashion items, such as recycled materials and smart fabrics.
- E-commerce – The use of technology to enable online shopping and digital marketing strategies.
Overall, fashion technology is about using innovation and technology to enhance the fashion industry, creating new opportunities for creativity, sustainability, and efficiency.
here are some of the best fashion technology companies in India as of September 2021:
- Myntra –
Myntra is an Indian e-commerce company that specializes in fashion and lifestyle products. The company was founded in 2007 and was acquired by Flipkart in 2014. In 2020, Myntra became an independent entity after Flipkart was acquired by Walmart.
Myntra offers a wide range of fashion and lifestyle products, including clothing, footwear, accessories, and beauty products. The company operates through its website and mobile app, which have features such as personalized recommendations, virtual try-on, and user-generated content.
Myntra has also introduced several innovative initiatives to enhance the customer shopping experience. For example, the company has launched an AI-based tool called “Style Forum” that provides personalized fashion recommendations to customers based on their preferences and style. Myntra has also launched an augmented reality feature that allows customers to try on virtual makeup products before making a purchase.
Overall, Myntra is one of the leading fashion e-commerce companies in India, known for its wide range of products, innovative features, and customer-centric approach.
- Nykaa –
Nykaa is an Indian e-commerce company that specializes in cosmetics and beauty products. The company was founded in 2012 by Falguni Nayar, a former investment banker, and has since become one of the leading beauty retailers in India.
Nykaa offers a wide range of cosmetics and beauty products, including makeup, skincare, haircare, fragrances, and personal care items. The company operates through its website and mobile app, which offer features such as personalized recommendations, product reviews, and tutorials.
In addition to its e-commerce platform, Nykaa has also introduced several innovative initiatives to enhance the customer shopping experience. For example, the company has launched a virtual reality feature that allows customers to try on virtual makeup products before making a purchase.
Nykaa has also opened several physical stores across India, called “Nykaa Luxe,” that offer a premium shopping experience and personalized beauty services.
Overall, Nykaa is known for its wide range of beauty products, innovative features, and commitment to customer service. The company has received several awards and recognition for its contributions to the Indian beauty industry.
- Limeroad –
Limeroad is an online fashion and lifestyle marketplace based in India. The platform offers a wide range of products including clothing, footwear, accessories, home décor, and beauty products for men, women, and kids.
Limeroad aims to provide a personalized shopping experience to its customers by offering a variety of products from different brands and allowing users to create their own looks and collections.
In addition, the platform also allows users to share their looks and collections with their friends and followers. Limeroad was founded in 2012 and is headquartered in Gurgaon, India.
- Voonik –
Voonik is an Indian online fashion marketplace that offers a wide range of apparel, accessories, footwear, and beauty products for women.
The platform was launched in 2013 and is headquartered in Bengaluru, India. Voonik uses a recommendation engine to provide personalized shopping experiences to its customers by analyzing their browsing and purchase histories.
The platform features a variety of brands and sellers, allowing users to choose from a wide range of products at competitive prices.
Voonik also offers a unique feature called “Voonik TV,” where users can watch videos of models showcasing the latest trends and styles. Overall, Voonik aims to make online shopping for women in India easier and more enjoyable.
- Wrogn –
Wrogn is an Indian fashion brand that was launched in 2014 in collaboration with the Indian cricketer Virat Kohli. The brand offers a range of casual wear for men, including T-shirts, shirts, trousers, shorts, and accessories such as caps and bags.
Wrogn is known for its quirky and bold designs, which reflect Virat Kohli’s personal style. The brand’s logo is a stylized version of the word “wrong,” which represents the idea of breaking conventions and following one’s own path.
Wrogn also sponsors the Royal Challengers Bangalore, a team in the Indian Premier League, which is captained by Virat Kohli. Overall, Wrogn aims to appeal to young, fashion-conscious men who are looking for a unique and distinctive style.
- Fynd –
Fynd is an Indian online fashion marketplace that offers a wide range of apparel, footwear, and accessories for men, women, and kids.
The platform was launched in 2013 and is headquartered in Mumbai, India. Fynd features products from a variety of brands and stores, allowing users to choose from a wide range of products at competitive prices.
The platform also offers a unique feature called “Fynd Now,” which allows users to discover and shop for products available in nearby stores.
Fynd has also launched its own private label brand called “Fynd Fashion,” which offers a range of clothing and accessories for men and women.
Overall, Fynd aims to provide a seamless and personalized shopping experience to its customers, making it easier for them to discover and purchase products that fit their style and preferences.
- 6Degree –
6Degree is an Indian fashion talent and tech startup that aims to connect designers, models, and other fashion professionals with each other and with potential clients.
The platform was launched in 2014 and is headquartered in Mumbai, India. 6Degree offers a variety of services to its users, including talent management, event management, and brand promotion.
The platform hosts fashion shows and events, and also offers a digital showroom feature, allowing designers to showcase their collections to potential buyers online. 6Degree also offers a mobile app that allows users to discover and connect with fashion professionals in their area.
The platform aims to provide a comprehensive solution for fashion professionals, helping them to build their careers and businesses in the fashion industry.
- StyleDotMe –
StyleDotMe is an Indian fashion tech startup that offers a unique mobile app called “MirrAR,” which allows users to try on jewelry and other accessories virtually using augmented reality (AR) technology.
The platform was launched in 2015 and is headquartered in Delhi, India. MirrAR uses a smartphone camera and AR technology to create a virtual mirror, which superimposes the selected jewelry or accessory on the user’s image.
Users can move and adjust the virtual object to see how it would look from different angles and in different lighting conditions.
StyleDotMe partners with jewelry brands and retailers to offer their products on the MirrAR app. The platform aims to revolutionize the way people shop for jewelry and other accessories by making the experience more interactive and immersive.
- Roposo –
Roposo is an Indian social media platform that focuses on fashion and lifestyle content.
The platform was launched in 2014 and is headquartered in Gurugram, India. Roposo allows users to create and share short videos and photos related to fashion, beauty, food, travel, and other lifestyle topics.
The platform also features a shopping section, where users can discover and purchase products from a variety of brands and sellers. Roposo uses machine learning algorithms to provide personalized recommendations to users, based on their browsing and engagement histories.
The platform has become popular in India, particularly among young women, who use it to share their personal style and discover the latest fashion trends. Overall, Roposo aims to create a community of fashion enthusiasts and empower users to express their individuality through their personal style.
- Unbxd –
Unbxd is an Indian technology company that offers an AI-powered e-commerce search and product discovery platform for online retailers. The platform uses machine learning algorithms to analyze customer behavior and provide personalized search results and product recommendations.
Unbxd’s platform features a variety of tools and features, including site search, product recommendations, and merchandising capabilities, that help online retailers improve customer engagement and conversion rates.
The platform also offers analytics and reporting tools that allow retailers to track key performance metrics and optimize their e-commerce operations. Unbxd was founded in 2011 and is headquartered in Bengaluru, India.
The platform is used by a variety of online retailers, including e-commerce giants such as Flipkart and Myntra. Overall, Unbxd aims to help online retailers provide a more personalized and engaging shopping experience to their customers.
- StyleCracker –
StyleCracker is an Indian online personal styling platform that offers personalized fashion advice and styling services to its users.
The platform was launched in 2013 and is headquartered in Mumbai, India. StyleCracker uses a team of expert stylists, along with a proprietary algorithm, to create personalized style profiles for each user, based on their preferences, body type, and lifestyle.
Users can then access personalized recommendations and styling advice from their assigned stylist, via the platform’s mobile app or website. StyleCracker also offers a curated online store, where users can purchase clothing and accessories selected by their stylist.
The platform aims to make personalized styling advice accessible and affordable to a wide range of users, helping them to look and feel their best. Overall, StyleCracker aims to be a one-stop-shop for fashion advice and styling services in India.
- Wooplr –
Wooplr is an Indian social commerce platform that allows users to discover and shop for fashion and lifestyle products from a variety of brands and sellers.
The platform was launched in 2013 and is headquartered in Bengaluru, India. Wooplr combines social media and e-commerce features, allowing users to create and share fashion and lifestyle content, while also being able to shop for products from the same platform.
Users can follow other users and influencers to discover new products and fashion trends, and also create their own virtual storefront to sell products to their followers. Wooplr uses machine learning algorithms to provide personalized product recommendations and a curated shopping experience for each user.
The platform also offers a range of features to help sellers manage their online stores, including inventory management, order fulfillment, and marketing tools. Wooplr aims to make online shopping more social and personalized, while also empowering small and medium-sized sellers to reach a wider audience.
- Bewakoof –
Bewakoof is an Indian online fashion and lifestyle brand that offers a range of casual wear and accessories for men and women.
The platform was launched in 2012 and is headquartered in Mumbai, India. Bewakoof offers a wide variety of products, including t-shirts, tops, hoodies, joggers, shorts, and mobile phone covers, featuring unique designs and prints.
The platform uses a direct-to-consumer model, which allows it to offer products at affordable prices. Bewakoof has also developed its own mobile app, which offers a seamless shopping experience and personalized recommendations based on user preferences.
The platform has gained popularity among young consumers in India, particularly for its trendy designs and affordable prices. Overall, Bewakoof aims to be a leading brand in the Indian fashion and lifestyle market, offering high-quality products and a customer-centric shopping experience.
- Fashinza –
Fashinza is an Indian technology platform that connects fashion brands with manufacturers and suppliers around the world.
The platform was launched in 2019 and is headquartered in Noida, India. Fashinza offers a range of services to its clients, including product design and development, sourcing, production management, quality control, and logistics.
The platform uses machine learning algorithms and data analytics to match brands with the most suitable suppliers and manufacturers, based on their requirements and preferences. Fashinza aims to streamline the supply chain process for fashion brands, making it more efficient, transparent, and sustainable.
The platform also provides real-time visibility and insights into the production process, enabling brands to track their orders and make informed decisions.
Fashinza has become popular among fashion brands, particularly in the fast-fashion segment, for its innovative approach to supply chain management and its commitment to sustainability.
Overall, Fashinza aims to be a game-changer in the global fashion industry, helping brands to grow their business while minimizing their environmental impact.
- Winkl –
Winkl is an Indian influencer marketing platform that connects brands with social media influencers to promote their products and services.
The platform was launched in 2019 and is headquartered in Mumbai, India. Winkl offers a range of services to brands, including influencer discovery, campaign management, content creation, and performance analytics.
The platform uses a data-driven approach to identify the most suitable influencers for each campaign, based on their audience demographics, engagement rates, and content quality.
Winkl also provides tools and features to help brands collaborate with influencers and measure the success of their campaigns. Influencers can use the platform to connect with brands, showcase their portfolio, and manage their campaigns and payments.
Winkl aims to make influencer marketing more accessible and effective for brands of all sizes, while also helping influencers to monetize their content and grow their online presence.
Overall, Winkl aims to be a leading influencer marketing platform in India, offering a seamless and transparent experience for brands and influencers alike.
